We’re living in a remarkably complex society, and that sometimes makes it extremely difficult to tell the difference between selfishness and selflessness. Gone are the days when people could follow straightforward, predictable paths in their professional or personal lives. Social structures such as places of work are becoming less stable, year after year, as Silicon Valley’s tactic of gaining power by “moving fast and breaking things” continues to smash the pillars of trust in social organizations.Essence Pierce has been dealing with the consequences of the spreading chaos in the working world, although she has solid education and experience.Essence Pierce:My name is Essence Pierce. I am a mother of a brilliant seven year-old.I am a strategic insights leader and I had someone on LinkedIn ask me what that means before. So, what it means is whether you are looking for messaging strategy, for a marketing campaign, sales enablement strategy, or road map planning, this is something that I've worked on in my career for over a decade, as well as, yeah, I love marketing.I have a master's in integrated marketing, and so I've learned before that I'm more than just insights. I've also done tactical things.I've always felt like I was one of the rare people who, once I figured out what I wanted to do, that genuinely loved it. The part about the insights that I love is being able to put, I'm very analytical, so I like solving problems.Collecting a bunch of data from different sources, whether it's competitive intelligence, market intelligence, performance metrics, putting all of, getting things from these disparate places, and putting it together to build a narrative and a strategic direction to me is very powerful.Jonathan Cook:Essence is skilled at using data to help businesses to find the strategic direction to build successful marketing programs. Over the last couple of years, however, employment for insights professionals in business has been devastated by the introduction of generative AI tools that provide quick and inexpensive imitations of insights work that are attractive to executives eager to cut costs. As a result, Essence is now having to use her problem solving abilities to find a new home for her family. Essence is moving with her daughter away from their home in Florida in order to find work in Chicago.Essence knows that making this change is in the interest of her daughter in the long term. Nonetheless, Essence feels guilty about taking her daughter away from the community she knows and loves. Essence Pierce:I don't like change. I say it all the time. People are like, that's crazy because you, you handle it well, but no. Inside, I'm always freaking out about change. I love our house, you know, I was very proud to become a homeowner when I bought my home, particularly doing it as a single mother. But also, my daughter is going to be sad and she's going to miss her friends, and her school actually had their award ceremony, and I got emotional last night because I was like, oh my gosh, she goes to a very small school. That's one thing, and I'm going to have to put her in public school because I just really don't feel like paying private school up there, at least I want to see what the public school looks like where we're going.I'm stripping her away from everything that she knows, and so, there's guilt, a lot of guilt with that one. With that one, that's where the guilt comes in as opposed to the shame because it's like, am I being selfish? I know I'm not. I also know that the job market is better out there. I'll have more support. You know, I can travel for work, when I move there.But, there's still a lot of guilt where it's like, I'm stripping her away from everything that she knows. She's had the same three girls in her class for the last three years since kindergarten. She's been at that school since preschool as well. So, it's just really, it's the mom guilt. That's really the biggest negative feeling in the change, and the change is scary.Jonathan Cook:Essence is taking care of her daughter by moving up to Chicago, where she has extended family connections. In the short term, however, the decision to move is causing pain for her daughter. So, Essence is feeling guilty about making the move.On top of the guilt, Essence feels shame for relying on family to help her navigate the disruption of professional networks caused by the unregulated, unrestrained deployment of generative AI. Essence feels shame for accepting help from family at the very same time she feels guilty for not being able to help her own daughter more. Essence Pierce:I think from the broader society, the shame message is really just that you're an adult. Your friends are not your therapist, right? Your family, they're not your therapist. So, you need to figure it out on your own. That’s kind of what I feel that's that society has or the other concept of we all have problems. You know what I mean? You're, why come to me ...
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