What’s a business lie that you’ve been told? Or a misconception you have about the various roles within business.

That marketing and sales are one in the same? Lies! They are not, and I’m here to tell you exactly why. (I mean if you’re a solopreneur they are kind of the same however, they’re also not… but that’s a different story.)

In this episode, let’s unpack the distinction between marketing and sales and how they can lead to misplaced expectations in your business. Marketing should be your lead generator, build brand awareness and bring potential customers to your digital doorstep, not your sales closer. When you have unrealistic expectations, you set everyone up for failure so knowing the difference between these two pivotal business roles can help levelset and set the stage for business growth.

We’ll illuminate the common pitfalls business owners face and share some practical tips to enhance your marketing efforts.

Episode Highlights:

- How marketing can bring the horse to water, or the pivotal role of marketing in attracting potential customers and creating opportunities for sales conversions.

- Why regular, consistent, and clear messaging is vital in keeping your audience engaged and ready to transition smoothly into sales.

- The significance of non-sales metrics like audience engagement and website traffic in gauging the effectiveness of your marketing efforts.

- How a clearly defined brand story and consistent messaging can enhance your marketing strategies and create more meaningful connections with your audience.

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

We all know about those social media “best practices” right?

Some of them…that we’re hanging onto might be a bit dated and are hindering our reach and engagement online. These are what I call marketing bad habits. And we all have them.

We all think we know everything when it comes to marketing our businesses best, but sometimes, what we think is best is doing more harm than good. Like - why are you still following your sister's best friend on your business account? Or your 13-year-old cousin. You know, bad habits like that.

Similarly, let’s talk about not just marketing ourselves on social media - it’s 2024, let’s talk about having a multi-channel approach. Because some business are still expecting BIG things but only marketing on one channel and that just doesn’t cut it when you’re talking about rented space.

This week, we’re discussing bad habits to break so you can improve your marketing, connect with your audience authentically, and achieve the results you want to see.

Highlights

• Why you should better curate your following and stop following old college roommates and family members.

• Why posting and ghosting doesn’t cut it anymore

• How to get over the perfection complex and why letting perfect be the enemy of good is hindering your marketing efforts.

• Why in 2024 you need a multi-channel approach.

I would LOVE your feedback! If there’s something you want to learn or hear more about, I’d love to hear from you! Send me an email to heidi(at)heidijschmidt.com. Also, podcasts grow thanks to listeners like you - share your thoughts in a review so more people can find this podcast!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Let’s talk about content creation burnout.

It’s a real thing, there are marketers out there who are ALWAYS just creating.

Unfortunately, we all face content creation hurdles. We all hit creator's block once in a pink moon. But, you don’t always need to create your content from scratch,

Today, we’re discussing strategies for repurposing old content and giving it new life—not just on social media but also in long-form content.

Whether it’s avoiding content creation fatigue or effectively using tools and resources to maximize your content’s reach, we’re talking about it all. We’re discussing how repurposing content isn't just a strategy; it's self-care for the busy entrepreneur. So tune in, get inspired, and let’s learn how to make our content workflow as efficient and impactful as possible.

Episode Highlights:

• The importance of having a content strategy with defined pillars or buckets.

• How to utilize tools and external resources to improve content creation efficiency.

• How to effectively repurpose your content including videos, blogs, and podcasts and how to chunk into smaller, more manageable pieces.

• How to manage content overload and the significance of revisiting evergreen content and repurposing it for things like social content, and email marketing.

• The importance of using content calendars and tools for efficient content management.

Resources mentioned:

CastMagic

Hire a Unicorn

Liz Wilcox Email Membership (Weekly templates!)

Content Planner Download

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com