In Part 4 of 4 of Shoe In Show's Behind the Design: A Masterclass in Sneaker Design, legendary Nike designer Wilson W. Smith III reflects on life after one of the most influential careers in footwear.

Wilson shares how his perspective on design, leadership, and impact has evolved beyond Nike — and what it means to continue shaping the industry through mentorship, storytelling, and purpose-driven work. This chapter looks at legacy not as something left behind, but as something actively built through the next generation of creators, leaders, and innovators.

Powered by Jones & Vining, this episode closes the series with a thoughtful look at growth, transition, and what's next for one of footwear's most influential design voices.

With special guest:
Wilson W. Smith III, Footwear Design Director

Hosted by:
Matt Priest

In Part 3 of 4 of Shoe In Show's Behind the Design: A Masterclass in Sneaker Design, legendary Nike designer Wilson W. Smith III shares the personal foundation behind his work — from faith and conviction to the mindset required to lead creatively at the highest level. Moving beyond product and performance, Wilson reflects on the inner drivers that shaped his approach to design, leadership, and collaboration throughout his career. This episode explores how purpose influences creativity, how belief fuels resilience, and why the strongest design decisions often come from clarity within. Powered by Jones & Vining, this conversation offers a rare look at the human side of innovation — and the values that sustain it.

With special guest:
Wilson W. Smith III, Footwear Design Director

Hosted by:
Matt Priest

In Part 2 of 4 of Shoe In Show's Behind the Design: A Masterclass in Sneaker Design, legendary Nike designer Wilson W. Smith III explores how athlete storytelling extends far beyond basketball. Wilson shares the origin story of Serena Williams' iconic tennis boot, revealing how fashion, personality, and performance came together to redefine tennis footwear. He also reflects on designing for Andre Agassi and what it takes to translate an athlete's identity into a product that resonates on and off the court. Powered by Jones & Vining, this episode is essential listening for designers and product leaders shaping the future of performance footwear.

With special guest:
Wilson W. Smith III, Footwear Design Director

Hosted by:
Matt Priest

What's it like designing shoes for Michael Jordan? In this episode of Behind the Design: A Masterclass in Sneaker Design, powered by Jones + Vining, legendary Nike designer Wilson W. Smith III joins Matt Priest to unpack the creative process behind crafting signature footwear for iconic athletes. From MJ's relentless drive and attention to detail to Wilson's lessons in listening, humility, and passion, this deep dive blends design, storytelling, and basketball like never before.

With special guest:
Wilson W. Smith III, Footwear Design Director

Hosted by:
Matt Priest

In this episode of Shoe-In Show, industry veteran Rick Blackshaw introduces STOKE Shoes, a new footwear brand built for real American men. Designed with wider fits, slip-on ease, and humor-driven marketing, Stoke challenges "Big Sneaker" by putting comfort first. Rick shares the inspiration behind the brand and how Stoke is redefining everyday footwear for beer runs, ball games, and beyond.

With special guest:
Rick Blackshaw, Chief STOKE Officer, STOKE Shoes

Hosted by:
Matt Priest and Andy Polk

How is Dearfoams redefining comfort and style in footwear? Shoe-In Show hosts Andy and Sandi chat with Justine Suh, president of Dearfoams at RG Barry Brands, about innovation in slippers, expanding into Gen Z and men's markets, and building brand relevance through humor and heritage. Don't miss her insights on product strategy, customer connection and leading with purpose.

With special guest:
Justine Suh, President, Dearfoams, RG Barry Brands

Hosted by:
Andy Polk and Sandi Mines

What does the footwear industry's latest inventory surge reveal about broader economic trends? In this episode of Shoe In Show, hosts Matt Priest and Gary Raines dive deep into inventory strategies amidst evolving consumer behavior and tariffs. With inventory levels hitting a two-year high, they explore how data collection from publicly traded companies is informing industry outlooks. Discover the implications for retailers and consumers in a dynamic market shaped by unexpected events.

WSJ Article referenced in the episode

With special guest:
Gary Raines, Chief Economist, FDRA

Hosted by:
Matt Priest