In Part 4 of 4 of Shoe In Show's Behind the Design: A Masterclass in Sneaker Design, legendary Nike designer Wilson W. Smith III reflects on life after one of the most influential careers in footwear.

Wilson shares how his perspective on design, leadership, and impact has evolved beyond Nike — and what it means to continue shaping the industry through mentorship, storytelling, and purpose-driven work. This chapter looks at legacy not as something left behind, but as something actively built through the next generation of creators, leaders, and innovators.

Powered by Jones & Vining, this episode closes the series with a thoughtful look at growth, transition, and what's next for one of footwear's most influential design voices.

With special guest:
Wilson W. Smith III, Footwear Design Director

Hosted by:
Matt Priest

In Part 3 of 4 of Shoe In Show's Behind the Design: A Masterclass in Sneaker Design, legendary Nike designer Wilson W. Smith III shares the personal foundation behind his work — from faith and conviction to the mindset required to lead creatively at the highest level. Moving beyond product and performance, Wilson reflects on the inner drivers that shaped his approach to design, leadership, and collaboration throughout his career. This episode explores how purpose influences creativity, how belief fuels resilience, and why the strongest design decisions often come from clarity within. Powered by Jones & Vining, this conversation offers a rare look at the human side of innovation — and the values that sustain it.

With special guest:
Wilson W. Smith III, Footwear Design Director

Hosted by:
Matt Priest

In Part 2 of 4 of Shoe In Show's Behind the Design: A Masterclass in Sneaker Design, legendary Nike designer Wilson W. Smith III explores how athlete storytelling extends far beyond basketball. Wilson shares the origin story of Serena Williams' iconic tennis boot, revealing how fashion, personality, and performance came together to redefine tennis footwear. He also reflects on designing for Andre Agassi and what it takes to translate an athlete's identity into a product that resonates on and off the court. Powered by Jones & Vining, this episode is essential listening for designers and product leaders shaping the future of performance footwear.

With special guest:
Wilson W. Smith III, Footwear Design Director

Hosted by:
Matt Priest