Send us a text

In this episode, Sylvia Garibaldi breaks down why marketing plans for law firms and mediation practices consistently fail by February, and more importantly, how to design a 2026 marketing plan that actually survives real-world conditions—busy calendars, emotional client work, court deadlines, and unpredictable weeks. This is not an episode about doing more marketing. It is about understanding why good plans collapse under pressure, and how to build a simple, realistic marketing structure that continues working when things get busy. If you are a lawyer, mediator, or divorce professional who wants consistent inquiries, referrals, and visibility—without chasing every new tactic—this episode is for you!

What you’ll learn:

• 01:43 Reflecting on Last Year's Success
• 02:43 Why Marketing Plans Fail by February
• 04:37 Emotional Overrides and Marketing Collapse
• 08:13 Outcome vs. Behavior-Based Plans
• 12:08 The Pitfalls of Doing Too Much
• 15:42 Designing Resilient Marketing Plans
• 19:35 Marketing as a Non-Optional Activity
• 23:48 Building a Sustainable Marketing Plan for 2026

Resources:

• Feeling stuck about how to grow your practice, book a free strategy call here.
• #104 How Law & Mediation Practices Can Get More Clients in 2026

Rate, Review, & Follow on Apple Podcasts
"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Want more insights like this? Sign up for our newsletter.

Sign up for our free LinkedIn newsletter on marketing your professional practice

Connect with me on linkedin

Join our online community

Subscribe to my youtube channel

Send us a text

Most professionals have no idea where their clients actually come from—and it’s costing them visibility, referrals, and revenue. In episode 104 of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi walks you through a simple, no-shame year-end debrief that reveals the real sources of your 2025 clients. You’ll learn how to identify what worked, what didn’t, and how to build a focused 2026 client growth plan for your law firm, mediation or divorce practice.

In this episode, you'll learn:

• 01:38 The Importance of a Year-End Debrief
• 03:07 Identifying Your True Client Sources
• 06:34 Analyzing Patterns and Behaviors
• 11:28 Releasing Ineffective Strategies
• 14:56 Creating Your 2026 Growth Action Plan

Resources:

• Feeling stuck about how to grow your practice, book a free strategy call here.
• #88 5 Steps to Fast-Track Referral Partnerships
• #98 Your Next Client Is Already in Your Network (And How to Find Them in 10 Min a Day)
• #21 Visibility Matters: Strategies to Stand Out

Rate, Review, & Follow on Apple Podcasts
"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Want more insights like this? Sign up for our newsletter.

Sign up for our free LinkedIn newsletter on marketing your professional practice

Connect with me on linkedin

Join our online community

Subscribe to my youtube channel

Send us a text

In this episode of Serve First, Sell Later Marketing, host Sylvia Garibaldi reveals the real engine behind steady, high-quality referrals: silent advocacy. These are the clients who talk about you in private conversations you’ll never see—because their experience with you was unforgettable. Sylvia outlines five key referral triggers and provides practical steps to integrate these into your practice, ensuring that your clients become your greatest advocates. A must-listen!

In this episode, you'll learn:

• 01:38 Understanding Referrals and Advocacy
• 02:16 Creating Client Experiences
• 03:00 The Discomfort of Asking for Referrals
• 06:08 Five Natural Referral Triggers
• 18:01 The Silent Advocate Effect
• 22:51 Practical Steps to Implement

Resources:

• Join us for our LAST webinar of the year here.
• Feeling stuck about how to grow your practice, book a free strategy call here.
• #64 From Referral Plateau to Referral Powerhouse
• #88 5 Steps to Fast-Track Referral Partnerships
• #99 LinkedIn for Lawyers & Mediators: Turning Followers into Referral Partners

Rate, Review, & Follow on Apple Podcasts
"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Want more insights like this? Sign up for our newsletter.

Sign up for our free LinkedIn newsletter on marketing your professional practice

Connect with me on linkedin

Join our online community

Subscribe to my youtube channel

Send us a text

Ever wondered why your referrals aren’t pouring in despite your expertise? In this episode of the Serve First, Sell Later Marketing podcast, Sylvia Garibaldi, founder and CEO of SG and Associates, uncovers the surprising truth: it's all about trust, not skill. Learn why referrals hinge on making partners feel safe, discover the tiny signals that build or break trust, and get practical steps to skyrocket your referral network. Dive in to change your approach and consistently attract referrals with confidence!

In this episode, you'll learn:

• 01:29 The Truth About Referrals
• 02:54 Building Trust with Referral Partners
• 06:05 Signals Referral Partners Notice
• 09:36 Addressing Referral Partners' Fears
• 13:31 Becoming the Go-To Professional
• 18:02 Practical Steps to Increase Referrals

Resources:

• Join us for the next webinar here.
• Feeling stuck about how to grow your practice, book a free strategy call here.
• #64 From Referral Plateau to Referral Powerhouse
• #77 Don’t Sell Services. Sell the Feeling After.
• #88 5 Steps to Fast-Track Referral Partnerships

Rate, Review, & Follow on Apple Podcasts
"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Want more insights like this? Sign up for our newsletter.

Sign up for our free LinkedIn newsletter on marketing your professional practice

Connect with me on linkedin

Join our online community

Subscribe to my youtube channel

Send us a text

In Episode 101 of the Serve First, Sell Later Marketing podcast, Sylvia Garibaldi breaks down why your name — not your firm’s — is your most valuable asset. Sylvia makes a compelling case for why personal branding is more important than ever, discussing why clients hire individuals rather than firms and how a strong personal brand can provide career insurance in an ever-changing industry. She breaks down the steps to building your personal brand intentionally, offering practical tips and actionable strategies that can be implemented immediately. Tune in to learn why personal branding is career insurance, how it supports your firm instead of competing with it, and the simple steps to build a reputation that travels with you — whether you’re staying in law, moving into alternative dispute resolution, or building your own practice.

In this episode, you'll learn:

• 01:34 The Importance of Personal Branding
• 03:10 Building Your Personal Brand
• 03:30 Common Misconceptions About Personal Branding
• 05:59 The Power of Online Visibility
• 09:04 Personal Branding as Career Insurance
• 15:00 Practical Steps to Build Your Personal Brand

Resources:

• Feeling stuck about how to grow your practice, book a free strategy call here.
• #86 Rebranding from Litigation to Out-of-Court—What Actually Works
• #95 What Thousands of Professionals Taught Me About Marketing That Works
• #57 Rebranding Made Simple

Rate, Review, & Follow on Apple Podcasts
"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Want more insights like this? Sign up for our newsletter.

Sign up for our free LinkedIn newsletter on marketing your professional practice

Connect with me on linkedin

Join our online community

Subscribe to my youtube channel

Send us a text

If you’ve ever shown up for your business — posting, recording, networking, nurturing relationships — and wondered if it’s making a difference… this episode is for you. In this special 100th episode, Sylvia Garibaldi, founder and CEO of SG and Associates, takes you behind the mic to share what these 100 episodes have taught her about consistency, visibility, and the quiet, often unseen work that builds momentum over time. Tune in for key takeaways on how clarity, focus, and authenticity can transform your practice and grow your network! Don’t miss this one!

In this episode, you'll learn:

• 01:17 Celebrating Episode 100
• 04:29 The Power of Consistency
• 06:38 Client Success Stories
• 11:11 Key Lessons from 100 Episodes
• 15:48 Surprising Connections and Feedback
• 21:37 Top 10 Lessons Learned
• 26:40 Future Plans

Resources:

• Feeling stuck about how to grow your practice, book a free strategy call here.
• #72 How to Stand Out in a Crowded Legal or Mediation Market
• #95 What Thousands of Professionals Taught Me About Marketing That Works
• #14 Be Seen. Be Heard. Be Noticed: The Power of Personal Branding

Rate, Review, & Follow on Apple Podcasts
"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Want more insights like this? Sign up for our newsletter.

Sign up for our free LinkedIn newsletter on marketing your professional practice

Connect with me on linkedin

Join our online community

Subscribe to my youtube channel

Send us a text

If you’re a lawyer, mediator or divorce professional posting on social media but still wondering why the leads or referrals aren’t showing up, this episode is your game-changer. In this episode, Sylvia Garibaldi, founder and CEO of SG and Associates, dives into how your LinkedIn company page followers are more than an audience — they can become strategic referral partners. You’ll discover how to identify those followers, reach out using smart DMs, create content that appeals to them, and turn social activity into a referral-partner engine. Let’s stop posting and hoping — and start building referral relationships that deliver.

In this episode, you'll learn:

• 03:23 The Importance of Referral Partnerships
• 06:27 Leveraging LinkedIn for Referral Partners
• 09:08 Engaging and Growing Your Follower Base
• 11:06 Outreach and Engagement Strategies
• 19:32 Content and Collaboration Tactics
• 24:04 Action Steps

Resources:

• Feeling stuck about how to grow your practice, book a free strategy call here.
• #64 From Referral Plateau to Referral Powerhouse
• #87 How to Win Clients From Other People’s Audiences
• #88 5 Steps to Fast-Track Referral Partnerships
• #31 How To Turn Your LinkedIn Company Page Into A Client Magnet

Rate, Review, & Follow on Apple Podcasts
"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Want more insights like this? Sign up for our newsletter.

Sign up for our free LinkedIn newsletter on marketing your professional practice

Connect with me on linkedin

Join our online community

Subscribe to my youtube channel

Send us a text

In episode 98 of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi emphasizes the importance of reconnecting with your existing network to grow your practice. She introduces a simple five-step reconnection process designed to maintain meaningful connections and create new opportunities organically. By leveraging existing relationships—your lowest hanging fruit—Sylvia demonstrates how professionals can see significant results without relying on new marketing strategies. The episode also covers common mistakes to avoid and presents a daily 10-minute reconnection practice for consistent marketing momentum.

In this episode, you'll learn:

• 03:01 Understanding Professional Search Trends
• 06:14 The Five-Step Reconnection Process
• 13:46 Avoiding Common Mistakes in Reconnecting
• 18:11 The 10-Minute Daily Reconnection Practice

Resources:

• Feeling stuck about how to grow your practice, book a free strategy call here.
• #95 What Thousands of Professionals Taught Me About Marketing That Works
• #82 The New Networking (Without the Ick) That Actually Grows Your Practice
• #62 Attract Clients: The "Serve First" Secret
• #75 The Secret to Keep Clients Coming

Rate, Review, & Follow on Apple Podcasts
"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Want more insights like this? Sign up for our newsletter.

Sign up for our free LinkedIn newsletter on marketing your professional practice

Connect with me on linkedin

Join our online community

Subscribe to my youtube channel