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In this episode, Sylvia Garibaldi breaks down why marketing plans for law firms and mediation practices consistently fail by February, and more importantly, how to design a 2026 marketing plan that actually survives real-world conditions—busy calendars, emotional client work, court deadlines, and unpredictable weeks. This is not an episode about doing more marketing. It is about understanding why good plans collapse under pressure, and how to build a simple, realistic marketing structure that continues working when things get busy. If you are a lawyer, mediator, or divorce professional who wants consistent inquiries, referrals, and visibility—without chasing every new tactic—this episode is for you!

What you’ll learn:

• 01:43 Reflecting on Last Year's Success
• 02:43 Why Marketing Plans Fail by February
• 04:37 Emotional Overrides and Marketing Collapse
• 08:13 Outcome vs. Behavior-Based Plans
• 12:08 The Pitfalls of Doing Too Much
• 15:42 Designing Resilient Marketing Plans
• 19:35 Marketing as a Non-Optional Activity
• 23:48 Building a Sustainable Marketing Plan for 2026

Resources:

• Feeling stuck about how to grow your practice, book a free strategy call here.
• #104 How Law & Mediation Practices Can Get More Clients in 2026

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Most professionals have no idea where their clients actually come from—and it’s costing them visibility, referrals, and revenue. In episode 104 of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi walks you through a simple, no-shame year-end debrief that reveals the real sources of your 2025 clients. You’ll learn how to identify what worked, what didn’t, and how to build a focused 2026 client growth plan for your law firm, mediation or divorce practice.

In this episode, you'll learn:

• 01:38 The Importance of a Year-End Debrief
• 03:07 Identifying Your True Client Sources
• 06:34 Analyzing Patterns and Behaviors
• 11:28 Releasing Ineffective Strategies
• 14:56 Creating Your 2026 Growth Action Plan

Resources:

• Feeling stuck about how to grow your practice, book a free strategy call here.
• #88 5 Steps to Fast-Track Referral Partnerships
• #98 Your Next Client Is Already in Your Network (And How to Find Them in 10 Min a Day)
• #21 Visibility Matters: Strategies to Stand Out

Rate, Review, & Follow on Apple Podcasts
"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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Send us a text

In this episode of Serve First, Sell Later Marketing, host Sylvia Garibaldi reveals the real engine behind steady, high-quality referrals: silent advocacy. These are the clients who talk about you in private conversations you’ll never see—because their experience with you was unforgettable. Sylvia outlines five key referral triggers and provides practical steps to integrate these into your practice, ensuring that your clients become your greatest advocates. A must-listen!

In this episode, you'll learn:

• 01:38 Understanding Referrals and Advocacy
• 02:16 Creating Client Experiences
• 03:00 The Discomfort of Asking for Referrals
• 06:08 Five Natural Referral Triggers
• 18:01 The Silent Advocate Effect
• 22:51 Practical Steps to Implement

Resources:

• Join us for our LAST webinar of the year here.
• Feeling stuck about how to grow your practice, book a free strategy call here.
• #64 From Referral Plateau to Referral Powerhouse
• #88 5 Steps to Fast-Track Referral Partnerships
• #99 LinkedIn for Lawyers & Mediators: Turning Followers into Referral Partners

Rate, Review, & Follow on Apple Podcasts
"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Want more insights like this? Sign up for our newsletter.

Sign up for our free LinkedIn newsletter on marketing your professional practice

Connect with me on linkedin

Join our online community

Subscribe to my youtube channel