SEO in 2023

Von: Majestic.com
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  • Inhaltsangabe

  • We asked 101! of the world's leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year... You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more. What's covered? CHAPTER 1: Key Considerations – chapter one intends to provide an overview of what’s changed and where SEO is going in general CHAPTER 2: Auditing – what drives technical success in 2023 and what you should be looking out for that may harm your technical success CHAPTER 3: Content Structure – why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines CHAPTER 4: Targeting – why intent matters and how to focus your efforts on reaching the right person at the right time CHAPTER 5: Content Planning – the key elements to incorporate as part of a content strategy CHAPTER 6: Content Production – what to include in your content specifically, and what type of content works best CHAPTER 7: Guide the Bots – how to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content CHAPTER 8: SERP SEO – why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content CHAPTER 9:  User Centricity – why focusing on users is important for SEO and how user experience impacts SEO CHAPTER 10: Links – what link building looks like in 2023 and how to optimize your internal links CHAPTER 11: Local SEO – how Google Business Profile is changing and thoughts around location schema CHAPTER 12: Integrate – how you can be more effective at SEO by working more closely with other digital marketing channels CHAPTER 13: Think Outside the Box – opportunities that could radically change the way that you do SEO over the coming year CHAPTER 14: Analytics & Testing – what to measure, how to measure it and how to improve what you do through testing CHAPTER 15: Evergreen Advice – Key elements that you shouldn’t forget about – and if all else fails, how to find a new SEO job!
    Copyright 2023 Majestic.com
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  • Look at SEO holistically, from an entity building perspective - Adam Collins

    Look at SEO holistically, from an entity building perspective - Adam Collins
    Sep 18 2024

    Look at SEO holistically, from an entity building perspective. Onpage, but largely offpage also. Ensuring those foundational layer links & signals are in place. To focus on this, rather than obsessing and spending thousands on guest posts.

    David and Adam discuss:

    What is holistic SEO?

    What are the key elements to building a successful online entity?

    Gaps in entity - software to analyse

    What aspects of onpage do you focus on?

    What areas of offpage SEO do you start with?

    What are the best types of links to be getting nowadays?

    By having a holistic approach, do you also try to work with other marketing channels?

    Do you not like guest posting?
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    18 Min.
  • Focus on User Intent - Amanda Walls

    Focus on User Intent - Amanda Walls
    Sep 11 2024

    Focus on User Intent and build content, authority and a website experience that matches that and helps them to get towards their goals.

    David and Amanda discuss:

    How do you focus on user intent?

    How do you prefer to categorise user intent?

    How do you define a user’s goals?

    How do you build content, authority and a website experience that matches user intent?

    How do you build authority by delivering the right user intent?

    How do you alter a website experience to match a user intent?

    How is user intent changing?

    How do you determine the likely user intent?
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    19 Min.
  • Save time, increase efficiency, and minimise errors - utilise automation - Jonathon Roberts

    Save time, increase efficiency, and minimise errors - utilise automation - Jonathon Roberts
    Sep 4 2024

    To save time, increase efficiency, and minimise errors, utilise automation for auditing your websites.

    David and Jonathon discuss:

    What automation is key?

    What software do you use?

    How much time do you save?

    Why do you minimise errors and what errors do you tend to minimise?

    How often should you audit your websites?

    What are the primary issues that you are looking for when you are auditing?

    How is the automation of auditing likely to change over the coming year?
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    21 Min.

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