Pest Control Marketing Tactics in 2026

Podcast Season 5, Episode 1 AI Overviews + Voice Search: How Pest Control Companies Win Local Visibility in 2026

Google is changing the way customers find local service providers—and pest control is right in the middle of it. In this episode, we break down what AI Overviews mean for local search, how voice assistants (Siri, Alexa, Google Assistant) choose who to recommend, and the exact strategy mid-size pest control companies can use to stay visible and keep leads flowing in 2026.

If you’ve noticed fewer clicks, more “zero-click” searches, or tougher competition in Maps and Ads, this one is your playbook.

What we cover

1) How AI Overviews are changing the customer journey

• Why more searches get answered without a website click

• What types of pest control queries trigger AI answers vs “call now” intent

• The new goal: becoming the trusted, citable local source

2) The “two-layer” strategy that wins AI + voice search

• Layer 1: Verified local truth (listings + consistency)

• Layer 2: Quote-ready expertise (answer-first content + real field credibility)

3) Voice search: how Siri, Alexa, and Google decide who to recommend

• Why most voice searches are “one-answer” situations

• The local data sources that matter (Maps, business listings, reviews, consistency)

4) Practical steps pest control operators can implement this month

• Listing optimization priorities

• The right way to build FAQs that match real voice queries

• How to protect your phone number, brand trust, and lead quality

• Voice search rewards accuracy + trust: consistent business info + strong reviews often beats “more content.”

• AI Overviews reward clarity + structure: answer-first sections, real expertise, and easy-to-lift explanations.

• Local entity > just a website: your business listings, reviews, and service-area signals are now a major “ranking system.”

• The winners in 2026 will be the companies that build a repeatable visibility + conversion system, not just more pages.

• ✅ Audit Google Business Profile: categories, services, service areas, photos, Q&A

• ✅ Ensure your business info is identical everywhere (name, address, phone, hours)

• ✅ Build 10–20 voice-style FAQs based on real calls (“Do scorpions climb beds?”)

• ✅ Add “answer-first” sections to your top service pages (30–60 word direct answers)

• ✅ Make trust obvious: license #, guarantees, technician credibility, real photos

• Google Business Profile (Maps)

• Apple Business Connect (Apple Maps / Siri)

• Yelp + Bing Places (ecosystem visibility)

• FAQ strategy + structured content (for AI extraction)

• CRM + pipeline tracking (to measure what’s actually producing booked jobs)

Key takeaways, Quick action checklist (do this first), Tools & platforms mentioned

• Google Business Profile (Maps)

• Apple Business Connect (Apple Maps / Siri)

• Yelp + Bing Places (ecosystem visibility)

• FAQ strategy + structured content (for AI extraction)

• CRM + pipeline tracking (to measure what’s actually producing booked jobs)

• 💬 Connect with Casey / Rhino Pest Control Marketing

  For help building your commercial marketing and outbound sales strategy:

• Casey Lewis

  📧 ⁠casey@rhinopros.com. ⁠📞 (925) 464-8383

  Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one commercial account at a time.

Episode Description:

Most pest control companies rely almost entirely on Google, LSAs, and inbound leads to grow. That’s fine for residential… but if you want to build a serious commercial book of business, you need to get good at outbound.

In Season 4, Episode 39 of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into commercial pest control outbound strategies, inspired by the book Fundamentals of Pest Control Sales by Foster Brusca.

Casey breaks down why Google is not the only source of growth, and how “old school,” relationship-based selling—done the right way—can open doors to high-value accounts like restaurants, property managers, warehouses, healthcare, and more.

🔹 In this episode, we cover:

• Why over-relying on Google is risky for commercial growth

• What “selling” really is for pest pros (and why it’s not about being pushy)

• Clarifying what you’re actually selling to commercial clients: protection, compliance, and peace of mind

• Defining your ideal commercial customer and building a targeted prospect list

• Working smarter with organized routes, daily prospecting routines, and simple systems

• Structuring effective proposals that speak to business risks, not just bugs and pricing

• How to “be the closer” without feeling salesy—and consistently win more contracts

• Putting it all together into a practical weekly outbound plan

If you’re serious about growing the commercial side of your pest control business, this episode will help you think beyond Google and build a proactive outbound machine.

💬 Connect with Casey / Rhino Pest Control Marketing

For help building your commercial marketing and outbound sales strategy:

Casey Lewis
📧 casey@rhinopros.com
📞 (925) 464-8383

Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one commercial account at a time.

Branding For Pest Control Companies.

Podcast Season 4, Episode 38: Branding, TOMA, UVP, and Truck Wrap Marketing for Pest Control

In this episode, we break down why branding is one of the most profitable “unsexy” investments a pest control company can make. We cover the real meaning of Top-of-Mind Awareness (TOMA)—becoming the first company people think of when pests show up—and how consistent visuals, messaging, and customer experience create trust before the phone ever rings.

We also walk through how to define a meaningful Unique Value Proposition (UVP) that’s more than a catchy slogan, plus why truck wraps are one of the best local marketing assets: they turn every route into a mobile billboard and reinforce credibility in the neighborhoods you serve.

What you’ll learn:

• What branding really is (and why it impacts revenue)
  

• How TOMA makes you the “default choice” in your market
  

• The key ingredients of a strong UVP—and how to write yours
  

• Why truck wraps generate massive local exposure
  

• Simple wrap design rules that boost recall and leads
  

• A 30-day action plan to tighten your brand and increase conversions
  

If you want more calls, more trust, and fewer price shoppers—this episode is your blueprint.

Connect with Us

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2026.

Casey Lewis📧 ⁠⁠⁠⁠⁠casey@rhinopros.com⁠⁠⁠⁠⁠📞 (925) 464-8383

Follow and Subscribe:

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• ⁠⁠⁠⁠⁠Leave a Google Review⁠⁠⁠⁠

Building a 7-Figure Pest Control Company

🎙️ Season 4, Episode 37

In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis breaks down a practical roadmap to build a 7-figure pest control company—without losing your mind, your margins, or your mission.

You’ll start by identifying which of the four stages of growth your company is in today:

• Start Up: $0 – $250,000

• Stability: $250,000 – $499,000

• Scale: $500,000 – $799,999

• Significance: $800,000+

Then, Casey challenges you to decide where you want to be by December 2026 and walks you through the three overlapping pillars required to get there:

1. Land New Customers – Fill your funnel, build authority, and master sales.

2. Deliver a Quality Experience – Develop your team, bundle and price your services, and follow up on everything.

3. Retain Long-Term Renewals – Lead by example, communicate with “pleasant persistence,” and delight customers at 7, 30, 90 days, and beyond.

You’ll also discover:

• How to use buyer personas for residential and commercial accounts to focus your marketing and shorten the sales cycle.

• How to package services into GPC bundles and profitable add-ons (termite, rodents, stinging insects, mosquitoes, etc.).

• Simple ways to drive growth using website optimization, paid ads, local networking, EDDM mail, sponsorships, and events.

• A “Rule of 1’s” framework: one growth focus, one optimized page set, one targeted Google Ads campaign, one primary buyer persona, and one year of committed execution.

Casey also walks through the “moneyball math” for pest control—showing how average annual customer value, monthly recurring revenue, and about 167 new monthly recurring customers can add $1,000,000+ in growth and set the foundation for your recurring revenue empire.

If you’re tired of just thinking about growth and you’re ready to map your funnel, tighten your onboarding, and execute a real 3-year plan, this episode is your playbook.

Connect with Us

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2026.

Casey Lewis📧 ⁠⁠⁠⁠casey@rhinopros.com⁠⁠⁠⁠📞 (925) 464-8383

Follow and Subscribe:

• ⁠⁠⁠⁠YouTube⁠⁠⁠⁠

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Join us at our workshop on December 11, 2025, at 9:30 AM PST

As we head into 2026, most pest control owners say they want to “grow”… but very few have actually defined what that growth should look like. In this episode, we hit pause on the day-to-day chaos and walk through how to decide who you really want to be in your local market: slow-and-steady, a tight operation adding a couple of strong routes, or a fast-growth brand aiming to dominate your service area.

From there, we break that vision down into a practical 2026 blueprint built quarter by quarter. Instead of one big fuzzy annual goal, you’ll hear how to structure four 90-day sprints with clear priorities, measurable targets, and end-of-quarter evaluations that keep you honest and on track.

We’ll also look ahead at some of the big shifts coming for pest control companies in 2026—from AI-driven tools and smart monitoring to tighter regulations, demand for greener solutions, subscription-style service models, and higher customer expectations around digital communication and transparency. The goal of this episode is simple: help you build a realistic, intentional plan that matches the company you want to become, instead of rolling into another year just hoping it’ll be better than the last.

In this episode, you’ll learn:

• How to define the kind of pest control company you actually want to be in your market

• Why “grow” is not a real plan—and how to replace it with a clear 2026 identity

• How to build a quarter-by-quarter blueprint with focused 90-day sprints

• What to include in your end-of-quarter evaluations so you can adjust, not just complain

• The major changes coming in 2026: AI, smart monitoring, regulations, ESG, and greener expectations

• How subscription models, online booking, and digital inspections are reshaping customer experience

• What top-tier local companies will do differently to win and keep the best residential and commercial accounts

Use this episode as your working session: listen, hit pause, and start sketching the 2026 blueprint for your business.

Connect with Us

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis📧 ⁠⁠⁠casey@rhinopros.com⁠⁠⁠📞 (925) 464-8383

Follow and Subscribe:

• ⁠⁠⁠YouTube⁠⁠⁠

• ⁠⁠⁠Facebook⁠⁠⁠

• ⁠⁠⁠Leave a Google Review⁠⁠

Join us at our workshop on December 11, 2025 at 9:30 AM PST

Why Your Pest Control Website Is NOT a Brochure (What a SMART Pest Control Website Really Is)

Your website should be your best salesperson, not just a pretty online brochure.

In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis breaks down what a modern pest control website really needs to look like if you want to dominate local search—on Google, on phones, through voice search, and even inside AI Overviews.

Casey explains why a website is actually a collection of organized, categorized, and optimized pages that each serve a specific purpose: attract visitors, answer their questions, and convert them into paying, recurring customers. You’ll learn how search behavior is rapidly shifting away from simple keyword queries and toward intent, behavior, mobile, voice search, and FAQ-style content that AI can easily understand and trust.

🔍 In this episode, you’ll learn:

• Why the old “5-page brochure website” is dead for serious pest control companies

• How to structure your site around cities, services, and target pests

• The role of FAQ content, voice search, and AI Overviews in getting found locally

• What a SMART Pest Control Website is and how it turns your site into a true salesperson

• Practical steps to start upgrading your existing website without starting from scratch

If you want your website to generate consistent leads, booked jobs, and recurring revenue instead of just taking up space online, this episode is a must-listen.

💬 Connect with Us

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis📧 ⁠⁠casey@rhinopros.com⁠⁠📞 (925) 464-8383

Follow and Subscribe:

• ⁠⁠YouTube⁠⁠

• ⁠⁠Facebook⁠⁠

• ⁠⁠Leave a Google Review⁠

In this episode of The Pest Control Marketing Domination Podcast, Casey walks you through a practical roadmap to grow your pest control company with smarter offers, better follow-up, and tighter systems behind the scenes.

We start by breaking down how to organize your services into clear package pricing—think Pest Basic, Pro, and Platinum—and then stack on powerful add-ons like seasonal mosquito plans, annual termite inspections, stinging insect programs, pigeon/solar panel clean-up, and rodent exclusion. You’ll hear how to tie each package to its own simple marketing funnel so your ad traffic isn’t just “clicks,” it’s a steady stream of leads moving toward a specific offer.

From there, we dive into turning one-shot jobs into recurring revenue. Casey explains a simple 60-day follow-up workflow that checks in with one-time customers, reminds them when it’s time for another treatment, and gives them an easy path to upgrade into a recurring maintenance plan.

In the third segment, we dig into the real-world use of AI in your pest control office—where it actually helps (missed calls, after-hours, weekends, and peak-season overflow) and where you still need a human touch. You’ll learn how an AI receptionist can quickly identify the pest problem, confirm service area, and route leads or appointments straight into your CRM.

Finally, we talk about the power of using a virtual assistant (VA) to keep your CRM and pest software in sync, clean up data, maintain tags and pipelines, and make sure no lead or customer falls through the cracks. If you’ve ever felt like your marketing, your software, and your office staff are all out of rhythm, this section is for you.

Whether you’re just starting to think about packages and follow-up or you’re ready to add AI and VAs into your operation, this episode gives you a clear, actionable framework you can start implementing right away.

💬 Connect with Us

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis📧 ⁠casey@rhinopros.com⁠📞 (925) 464-8383

Follow and Subscribe:

• ⁠YouTube⁠

• ⁠Facebook⁠

• ⁠Leave a Google Review

• In this episode, Casey Lewis dives deep into how pest control companies can fully integrate their CRM with their service software to create a seamless buyer’s journey — from the moment a lead enters the system through awareness, consideration, and decision.

  You’ll learn how to ensure no lead ever falls through the cracks, how to automate backburner and drip campaigns for unconverted or one-shot customers, and how to unlock hidden revenue through side-sell and upsell programs like mosquito control, rodent exclusion, and stinging insect protection.

  Casey also breaks down how to build a tagging and data protocol that syncs between your CRM and pest control software, ensuring accurate reporting, better follow-up, and smarter marketing automation.

  By the end, you’ll know how to turn your CRM from a simple contact manager into a growth engine that drives recurring revenue all year long.

  
  

  • Integration = efficiency

• • Tagging = clarity

  • Drip campaigns = conversion recovery

  • Upsells = lifetime value

• • Encourage listeners to audit their current CRM setup and pest control software connection.

  • Call to action:

    • “If you need help connecting your CRM or building automated campaigns that drive revenue, reach out to Rhino Pest Control Marketing today.”
      

      Casey Lewis
      casey@rhinopros.com
      (925) 464-8383
      “Subscribe and review us wherever you listen to podcasts — and follow us on YouTube at Rhino Pest Control Marketing.”