Pest Control Marketing Tactics in 2026

Podcast Season 5, Episode 1 AI Overviews + Voice Search: How Pest Control Companies Win Local Visibility in 2026

Google is changing the way customers find local service providers—and pest control is right in the middle of it. In this episode, we break down what AI Overviews mean for local search, how voice assistants (Siri, Alexa, Google Assistant) choose who to recommend, and the exact strategy mid-size pest control companies can use to stay visible and keep leads flowing in 2026.

If you’ve noticed fewer clicks, more “zero-click” searches, or tougher competition in Maps and Ads, this one is your playbook.

What we cover

1) How AI Overviews are changing the customer journey

• Why more searches get answered without a website click

• What types of pest control queries trigger AI answers vs “call now” intent

• The new goal: becoming the trusted, citable local source

2) The “two-layer” strategy that wins AI + voice search

• Layer 1: Verified local truth (listings + consistency)

• Layer 2: Quote-ready expertise (answer-first content + real field credibility)

3) Voice search: how Siri, Alexa, and Google decide who to recommend

• Why most voice searches are “one-answer” situations

• The local data sources that matter (Maps, business listings, reviews, consistency)

4) Practical steps pest control operators can implement this month

• Listing optimization priorities

• The right way to build FAQs that match real voice queries

• How to protect your phone number, brand trust, and lead quality

• Voice search rewards accuracy + trust: consistent business info + strong reviews often beats “more content.”

• AI Overviews reward clarity + structure: answer-first sections, real expertise, and easy-to-lift explanations.

• Local entity > just a website: your business listings, reviews, and service-area signals are now a major “ranking system.”

• The winners in 2026 will be the companies that build a repeatable visibility + conversion system, not just more pages.

• ✅ Audit Google Business Profile: categories, services, service areas, photos, Q&A

• ✅ Ensure your business info is identical everywhere (name, address, phone, hours)

• ✅ Build 10–20 voice-style FAQs based on real calls (“Do scorpions climb beds?”)

• ✅ Add “answer-first” sections to your top service pages (30–60 word direct answers)

• ✅ Make trust obvious: license #, guarantees, technician credibility, real photos

• Google Business Profile (Maps)

• Apple Business Connect (Apple Maps / Siri)

• Yelp + Bing Places (ecosystem visibility)

• FAQ strategy + structured content (for AI extraction)

• CRM + pipeline tracking (to measure what’s actually producing booked jobs)

Key takeaways, Quick action checklist (do this first), Tools & platforms mentioned

• Google Business Profile (Maps)

• Apple Business Connect (Apple Maps / Siri)

• Yelp + Bing Places (ecosystem visibility)

• FAQ strategy + structured content (for AI extraction)

• CRM + pipeline tracking (to measure what’s actually producing booked jobs)

• 💬 Connect with Casey / Rhino Pest Control Marketing

  For help building your commercial marketing and outbound sales strategy:

• Casey Lewis

  📧 ⁠casey@rhinopros.com. ⁠📞 (925) 464-8383

  Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one commercial account at a time.

Episode Description:

Most pest control companies rely almost entirely on Google, LSAs, and inbound leads to grow. That’s fine for residential… but if you want to build a serious commercial book of business, you need to get good at outbound.

In Season 4, Episode 39 of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into commercial pest control outbound strategies, inspired by the book Fundamentals of Pest Control Sales by Foster Brusca.

Casey breaks down why Google is not the only source of growth, and how “old school,” relationship-based selling—done the right way—can open doors to high-value accounts like restaurants, property managers, warehouses, healthcare, and more.

🔹 In this episode, we cover:

• Why over-relying on Google is risky for commercial growth

• What “selling” really is for pest pros (and why it’s not about being pushy)

• Clarifying what you’re actually selling to commercial clients: protection, compliance, and peace of mind

• Defining your ideal commercial customer and building a targeted prospect list

• Working smarter with organized routes, daily prospecting routines, and simple systems

• Structuring effective proposals that speak to business risks, not just bugs and pricing

• How to “be the closer” without feeling salesy—and consistently win more contracts

• Putting it all together into a practical weekly outbound plan

If you’re serious about growing the commercial side of your pest control business, this episode will help you think beyond Google and build a proactive outbound machine.

💬 Connect with Casey / Rhino Pest Control Marketing

For help building your commercial marketing and outbound sales strategy:

Casey Lewis
📧 casey@rhinopros.com
📞 (925) 464-8383

Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one commercial account at a time.

Branding For Pest Control Companies.

Podcast Season 4, Episode 38: Branding, TOMA, UVP, and Truck Wrap Marketing for Pest Control

In this episode, we break down why branding is one of the most profitable “unsexy” investments a pest control company can make. We cover the real meaning of Top-of-Mind Awareness (TOMA)—becoming the first company people think of when pests show up—and how consistent visuals, messaging, and customer experience create trust before the phone ever rings.

We also walk through how to define a meaningful Unique Value Proposition (UVP) that’s more than a catchy slogan, plus why truck wraps are one of the best local marketing assets: they turn every route into a mobile billboard and reinforce credibility in the neighborhoods you serve.

What you’ll learn:

• What branding really is (and why it impacts revenue)
  

• How TOMA makes you the “default choice” in your market
  

• The key ingredients of a strong UVP—and how to write yours
  

• Why truck wraps generate massive local exposure
  

• Simple wrap design rules that boost recall and leads
  

• A 30-day action plan to tighten your brand and increase conversions
  

If you want more calls, more trust, and fewer price shoppers—this episode is your blueprint.

Connect with Us

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2026.

Casey Lewis📧 ⁠⁠⁠⁠⁠casey@rhinopros.com⁠⁠⁠⁠⁠📞 (925) 464-8383

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