In this episode, we tackle a big question pest control owners face: should you run everything inside your pest control software—or use a dedicated CRM like HighLevel or HubSpot for lead management and marketing? We break down the pros and cons of major platforms including PestPac, FieldRoutes, Housecall Pro, BrioStack, Jobber, and GorillaDesk, and explain why the real key is building internal workflows first, then designing automation that supports your team—without forcing everyone to live with sub-standard workarounds.

If you want help building a workflow-first pipeline, automation follow-up, and a system that connects lead generation to real sales results, reach out anytime:

Casey Lewis
casey@rhinopros.com
(925) 464-8383

Follow and subscribe at the following links:
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing

Leave us a review on Google:
https://g.page/r/CT9-E84ypVI0EBM/review

Season 5, Episode 6: The Content Flywheel — How Pest Control Companies Dominate a Local Market

Before we talk strategy, we have to start with the foundation: true local market dominance is built through strong teamwork between the pest control company and the marketing team. When operations, sales, and marketing are aligned—and everyone is committed to executing consistently—your results don’t just improve, they compound. This type of strategy takes time, patience, and commitment, but it’s one of the most permanent competitive advantages you can build.

In this episode of The Pest Control Marketing Domination Podcast, we break down how to use a structured content strategy to create long-term, “evergreen” lead flow in your market. We’ll use a Mind Pump-style example of how a growing contact database fuels drip campaign success—and how consistent written content and video can eventually lead to true local market dominance.

You’ll learn why strongly written, original content tied to specific topics wins, and how to organize it using pillar pages and topic clusters. We explain how a single authoritative “pillar” page (like Ant Control, Rodent Control, Termite Protection, etc.) can be supported by a library of related subtopic content that links back to the pillar—helping you show up for more searches, increase domain authority, and raise the visibility of every page on your website over time.

Ultimately, the formula is simple: Traffic equals leads, leads equal customers. This strategy isn’t about quick hacks—it’s about building an asset that compounds. If you want to dominate your market for the long run, this is the roadmap.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis
casey@rhinopros.com
(925) 464-8383

Follow and subscribe at the following links:
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
Leave us a review on Google:
https://g.page/r/CT9-E84ypVI0EBM/review

Season 5, Episode 5 of The Pest Control Marketing Domination Podcast dives into the evolution of the Google search results — from the days of “10 blue links” to today’s blended, crowded SERP filled with ads, local map results, videos, FAQs, and now AI Overviews. If you’ve noticed fewer clicks, fewer calls, or less obvious ROI even when you’re “ranking,” this episode will help you understand what changed, why it changed, and how these new layouts are reshaping the customer journey for pest control companies.

We break down what AI Overviews and modern SERP features mean for local operators, including the growing competition for visibility above the fold and the way Google is increasingly answering questions directly. You’ll learn how to shift from a “rankings-only” mindset to a multi-surface visibility strategy that improves outcomes across organic search, Google Business Profile, and high-intent local discovery.

Finally, we lay out a practical path forward: how to structure your website content, build trust signals, and create “best answer” resources that can earn citations and links inside AI Overviews — so your company stays present even when Google reduces traditional click-through opportunities. This is the new playbook for staying competitive as search continues to evolve.

Please review us on Rhino Pest Control Marketing and let us know how we can improve in 2026.

Casey Lewis
casey@rhinopros.com
(925) 464-8383

Follow and subscribe at the following links:
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing

Leave us a review on Google:
https://g.page/r/CT9-E84ypVI0EBM/review