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Turn a “steady but stuck” podcast into a discoverable, lead-generating asset by structuring episodes so AI tools can pull your content as direct answers.

Answer Engine Optimization (AEO) is the practice of structuring your podcast titles, show notes, and transcripts so AI tools can pull your episode as a direct answer when someone asks a question. Unlike traditional SEO, which focuses on keyword rankings, AEO focuses on being the best clear, credible answer to a specific problem. For podcast growth, AEO matters because most new listeners search for solutions so your podcast must match question-based behavior.

In this episode, Julie Deem explains AEO for podcasts to help AI search recommend your show. SEO still matters, but user behavior has shifted: people ask full conversational questions inside AI tools and voice assistants. AEO wins when your content is formatted like an answer page.

FAQ:

What is Answer Engine Optimization (AEO) for podcasts?
AEO is optimizing your podcast titles, show notes, and transcripts so AI tools can pull your content as a direct answer to a question. It’s about becoming the quoted source, not just ranking for keywords.

What’s the difference between SEO and AEO?
SEO helps you rank in search results for keywords. AEO helps you show up as the answer when someone asks a full question in AI search, voice assistants, or AI overviews.

How do I write show notes that work for AI search?
Start with a direct answer at the top, then expand with clear headings and a problem/solution structure. Add an FAQ section so your page mirrors how people search.

Why do transcripts matter for AEO?
AI can’t reliably “pull answers” from audio, it pulls from text. A cleaned, readable transcript turns your episode into searchable, indexable content that can be cited.

Schedule a complimentary call to see if podcasting is a good fit for you:
https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
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Wondering if your podcast is worth continuing? In this episode Julie Deem breaks down the phase of podcasting almost no one talks about, that in-between stage where the excitement of launching has worn off, but the compounding momentum hasn’t fully kicked in yet.

If you're thinking about quitting, this episode is for you.

Get Ready to Learn:

• Why almost every podcaster hits a discouragement phase.
• Why download numbers alone are a misleading metric.
• How podcasting builds relational authority before visible traction.
• The difference between burnout and misalignment and how to diagnose yours,
• How to realign your content with your revenue strategy,
• The power of compounding consistency in long-term brand growth.

Schedule a complimentary call to see if podcasting is a good fit for you:
https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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Everyone wants to know how podcast sponsorships work but very few people are talking about what actually makes money. In this episode Julie Deem cuts through the hype and breaks down the real truth about podcast sponsorships.

If you’ve ever wondered whether sponsorships are worth it this episode is for you.

Get Ready to Learn:

• What podcast sponsorships actually are and how they work behind the scenes.
• The difference between traditional sponsorships and self-sponsorship.
• How sponsors decide what your podcast is worth and why niche audiences often outperform big download numbers.
• How to package podcast sponsorships so you’re not just selling ad spots.
• Where to find podcast sponsors and how to approach them strategically.
• The biggest mistakes podcasters make when monetizing their shows and how to avoid them.

FAQ:

How much money can a small podcast make?

A small podcast earning through CPM ads may generate $50–$200 per episode, depending on downloads and placement. However, a small podcast promoting its own services can generate thousands per client if positioned strategically.

Is self-sponsorship better than traditional sponsors?

For business owners, yes. Self-sponsorship often produces significantly higher ROI because it converts listeners into clients instead of one-time ad revenue.

What is the best ad placement in a podcast?

Mid-roll ads typically perform best because listeners are already engaged and less likely to skip.

Should I use an ad network?

Ad networks are convenient but reduce profit margins. Direct partnerships typically produce stronger long-term revenue.

Schedule a complimentary call to see if podcasting is a good fit for you:
https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
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Are you pouring time, energy, and money into your podcast but still wondering why it’s not driving real business growth? In this episode, Julie Deem breaks down the podcast KPIs that actually matter if your goal is leads, clients, and revenue, not just downloads.

If you’re ready to turn your podcast into a strategic sales and marketing tool instead of an expensive hobby, this episode is for you.

Get Ready to Learn:

• How to identify the awareness metrics that tell you whether the right people are finding your show.
• What engagement metrics reveal about listener trust, retention, and content effectiveness.
• How to track conversion metrics that directly connect your podcast to sales and booked calls.
• Why email list growth is one of the most important KPIs for long-term podcast ROI.
• How to calculate cost per acquisition and lifetime value for podcast-generated clients.

Schedule a complimentary call to see if podcasting is a good fit for you:
https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
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If you’ve ever wondered whether conferences are really worth the time, money, and energy, this episode will shift how you think about attending events like Podfest Expo. Julie Deem breaks down why conferences aren’t about collecting business cards or chasing quick wins. They’re about community, connection, and playing the long game in business.

If you’re building a podcast or business that’s meant to last, this conversation will remind you why showing up in community is one of the most powerful growth strategies you can invest in.

Get Ready to Learn:

• Why conferences create deeper trust than online-only marketing efforts.
• How community building compounds over time and supports sustainable business growth.
• Why “the magic is in the hallways” is more than a catchy phrase.
• How attending conferences accelerates visibility and credibility for podcasters.
• Why waiting until you feel “ready” to attend events is backwards.
• How relationship-first spaces like Podfest foster collaboration instead of competition.

Schedule a complimentary call to see if podcasting is a good fit for you:
https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
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Julie Deem shares the framework for building your podcast episodes around to make selling feel natural.

Episode Takeaways:

• Start with a hook that grabs your audiences attention.
• When you share a story, have it be one that your listener can relate to.
• Give your audience a reason to come back.

Schedule a complimentary call to see if podcasting is a good fit for you:
https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
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If you’ve ever thought about speaking on a stage, leading a workshop, or being part of a panel, your podcast might already be doing more work for you than you realize. In this episode, Julie Deem breaks down how podcasters can leverage their show to open the door to more speaking opportunities.

If you’re ready to turn your voice into visibility and your content into credibility, this episode is for you.

Episode Highlights:

• Your podcast already demonstrates your ability to teach, engage, and lead an audience.
• Speaking opportunities come from clarity around your message, not the size of your audience.
• Event organizers value outcomes, relevance, and confidence over perfection.
• Simple, clear pitches outperform long, overproduced speaker proposals.
• Smaller stages often lead to bigger opportunities when leveraged intentionally.
• Your podcast allows you to build long-term relationships with organizers beyond a single event.
• Positioning yourself as a speaker starts with owning your expertise, not waiting for permission.

Schedule a complimentary call to see if podcasting is a good fit for you:
https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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What if this year didn’t start with pressure, hustle, or a never-ending list of goals? In this episode Julie Deem shares her word of the year, alignment, and why it matters more than any strategy, algorithm, or growth plan. Instead of forcing big goals or copying what everyone else is doing, she invites you to slow down, reflect, and build your podcast and business in a way that actually feels good.
If you’re ready to build momentum without burnout, this episode is your permission slip to start differently.

Episode Highlights:

• Alignment is not about doing less work but about doing the right work in a way that supports your energy, values, and long-term vision.
• Starting the year with reflection creates stronger momentum than jumping straight into goals rooted in pressure or comparison.
• A podcast that is aligned with your business should support your offers, clarify your message, and feel sustainable to maintain.
• Your energy is a business asset, and protecting it is essential for building something that lasts.
• Choosing a word of the year provides a compass for decision-making without boxing you into rigid expectations.
• The most powerful word is one that reflects how you want to feel, not just what you want to achieve.

Schedule a complimentary call to see if podcasting is a good fit for you:
https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/