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Everyone wants to know how podcast sponsorships work but very few people are talking about what actually makes money. In this episode Julie Deem cuts through the hype and breaks down the real truth about podcast sponsorships.

If you’ve ever wondered whether sponsorships are worth it this episode is for you.

Get Ready to Learn:

• What podcast sponsorships actually are and how they work behind the scenes.
• The difference between traditional sponsorships and self-sponsorship.
• How sponsors decide what your podcast is worth and why niche audiences often outperform big download numbers.
• How to package podcast sponsorships so you’re not just selling ad spots.
• Where to find podcast sponsors and how to approach them strategically.
• The biggest mistakes podcasters make when monetizing their shows and how to avoid them.

Schedule a complimentary call to see if podcasting is a good fit for you:
https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

Send us a text

Are you pouring time, energy, and money into your podcast but still wondering why it’s not driving real business growth? In this episode, Julie Deem breaks down the podcast KPIs that actually matter if your goal is leads, clients, and revenue, not just downloads.

If you’re ready to turn your podcast into a strategic sales and marketing tool instead of an expensive hobby, this episode is for you.

What You’ll Learn in This Episode

Get Ready to Learn:

• How to identify the awareness metrics that tell you whether the right people are finding your show.
• What engagement metrics reveal about listener trust, retention, and content effectiveness.
• How to track conversion metrics that directly connect your podcast to sales and booked calls.
• Why email list growth is one of the most important KPIs for long-term podcast ROI.
• How to calculate cost per acquisition and lifetime value for podcast-generated clients.

Schedule a complimentary call to see if podcasting is a good fit for you:
https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

Send us a text

If you’ve ever wondered whether conferences are really worth the time, money, and energy, this episode will shift how you think about attending events like Podfest Expo. Julie Deem breaks down why conferences aren’t about collecting business cards or chasing quick wins. They’re about community, connection, and playing the long game in business.

If you’re building a podcast or business that’s meant to last, this conversation will remind you why showing up in community is one of the most powerful growth strategies you can invest in.

Get Ready to Learn:

• Why conferences create deeper trust than online-only marketing efforts.
• How community building compounds over time and supports sustainable business growth.
• Why “the magic is in the hallways” is more than a catchy phrase.
• How attending conferences accelerates visibility and credibility for podcasters.
• Why waiting until you feel “ready” to attend events is backwards.
• How relationship-first spaces like Podfest foster collaboration instead of competition.

Schedule a complimentary call to see if podcasting is a good fit for you:
https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/