Choosing a profitable podcast niche is one of the most important decisions you’ll make if you want your show to actually lead to sales. Yet most people approach podcasting backwards — picking a topic they enjoy, creating nurturing content, and then wondering why their podcast never turns into real revenue.

In this episode of Run Your Damn Business, we’re talking about how to identify a profitable podcast niche using a simple, practical framework you can work through in about 15 minutes. This isn’t about chasing trends or starting a podcast that looks good on paper. It’s about building a profitable podcast that functions as a real business asset, supports your offers, and creates sustainable online visibility without burning you out.

If you’re serious about monetizing a podcast — or monetizing your podcast more intentionally — this episode will help you stop guessing and start making strategic decisions.

I walk you through a four-lane framework that every profitable podcast niche must pass through. Miss one lane, and your show may attract listeners but fail to convert. Nail all four, and your podcast becomes a powerful tool for small business marketing, attracting the right audience, and helping you get more clients without relying on social media algorithms.

In this episode, we cover:

• Why most podcasts never lead to sales (and how to avoid that mistake)
• Why a profitable podcast niche must connect directly to what you sell
• How to identify a real, felt problem your audience already knows they have
• The difference between attention and profit — and why buying behavior matters
• How audience size impacts conversion rates when monetizing a podcast
• Why depth of expertise matters more than passion when building a profitable podcast
• How long-form content supports online visibility and trust better than constant short-form content

You’ll learn how to evaluate your niche through four essential lenses:

1. What you sell — because if your podcast doesn’t point toward an offer, it’s content, not a business asset
2. A real, felt problem — one your audience is already trying to solve
3. Profit potential — proof that people already pay for help in this area
4. Depth and staying power — the expertise you can lead with for years

This episode is especially helpful if you want to use podcasting for business growth, increase online visibility, and turn your expertise into a sustainable revenue stream. Whether you’re starting a podcast or trying to turn an existing show into a profitable podcast, this framework will help you make smarter decisions that lead to real results.

I also share how this approach has supported my own business over the years — helping me generate consistent income, grow intentionally, and avoid the burnout that comes with constant content creation.

If you’re tired of guessing, tired of content that doesn’t convert, and ready to build a podcast that actua

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." <– If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business.

Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!

If you’ve been thinking about starting a podcast — or you already have one and you’re quietly wondering why it’s not bringing in clients — this episode is for you.

One of the questions I hear most often is: “Is a podcast actually the right move for my business… or is it just another content commitment I don’t have time for?” And it’s a fair question. Because while podcasting can be an incredibly powerful way to grow online visibility and create a profitable podcast, it’s not the right strategy for everyone — at least not in the same way.

After creating nearly 400 podcast episodes, spending hundreds of hours behind the mic, and generating over six figures directly through podcast monetization, I’ve started to see very clear patterns. In this episode, I walk you through the three types of women who benefit most from monetizing a podcast, plus one bonus scenario that almost no one talks about.

We talk honestly about what it takes to move beyond podcasting as “just content” and start treating it as a real business asset.

In this episode, you’ll hear about:

• How to know if monetizing your podcast makes sense for your current season of business
• Why service providers and experts often use podcast monetization to move away from 1:1 burnout
• How a podcast can support passive income and evergreen sales — without constant launching
• Why many women in their 40s are uniquely positioned to build authority and trust through podcasting
• How podcast monetization works differently for corporate professionals transitioning into entrepreneurship
• Why creatives and content creators often cap their income on social media — and how a podcast changes that
• The biggest reason most podcasts fail to generate clients (and how to fix it)
• The difference between thought leadership podcasts and podcasts designed to attract more clients
• How online visibility becomes easier when your podcast is positioned to convert, not just nurture

We also talk about a hard truth most people skip: many podcasts don’t work for business because they were never built with monetization in mind. They were created to share ideas — not to support small business growth. And there’s a big difference between the two.

If you’re a service provider looking to step back from constant 1:1 work, a woman in a 9–5 who’s ready to turn your expertise into something more sustainable, a creative tired of fighting the algorithm, or a business owner with a podcast that isn’t converting — this episode will help you decide what role podcast monetization could play in your business.

This isn’t about adding more content to your plate. It’s about deciding whether a podcast can become an asset — one that supports online visibility, attracts aligned clients, and helps you build a profitable podcast without burning yourself out.

And if you decide podcasting is right for you? I’ll show you what needs to change so it actually works.

As al

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." <– If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business.

Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!

If you’ve ever wondered how some podcasters manage to publish consistently without burning out, this episode breaks it down.

In this episode, I’m walking you through the podcast recording system I use to plan, record, and release three podcast episodes every week. This is the exact process that has allowed me to build the level of show I have today — one that’s consistent, sustainable, and actually supports a well-run business.

I share how I plan my week, how I batch podcast episodes, and how I structure my recording days so podcasting doesn’t take over my calendar or my energy. This podcast recording system is not about hustling or creating more content. It’s about building a repeatable process that allows your podcast to grow steadily over time.

We’ll talk about how I decide what gets recorded, how far ahead I plan, and how this system supports effective podcast marketing without relying on daily social media. I also explain why consistency matters more than intensity, how structure protects creativity, and why most podcasters struggle not because of talent — but because they don’t have a clear recording workflow.

This episode is especially helpful if you’re trying to stay consistent with your podcast, if you’re struggling to keep up with content creation, or if you want your podcast to feel like part of your business instead of another obligation. Whether you’re starting a podcast, restarting a podcast, or refining an existing one, this podcast recording system will give you a practical, realistic way to think about publishing regularly.

If your goal is to build a strong podcast that grows over time — one that reflects the quality of your work and supports your business — this episode will show you exactly how I plan and record my show to make that possible.

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." <– If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business.

Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!

If the thought of creating more content for Instagram makes you tired before you even start, this episode is for you.

Growing an email list has quietly become one of the most important small business strategies for finding clients online — but most advice still assumes you’re willing (or able) to live on social media. For many women running small businesses, especially in their 40s, that model simply isn’t sustainable anymore.

In this episode of Run Your Damn Business, I’m breaking down the best way to grow your email list without social media, and why this approach creates more stability, better leads, and stronger long-term growth than relying on algorithms ever could.

We talk about why social media feels so draining right now, why “just post more” advice is outdated, and what actually works when your goal is to attract more clients without performing online every day.

This is about shifting from visibility-based marketing to expertise as a business asset — and building something you actually own.

In this episode, you’ll learn:

• Why social media is no longer required for online visibility
• The biggest mistake small business owners make when trying to grow an email list
• How to use podcasting for business growth instead of constant content creation
• Why owned platforms outperform social platforms over time

If you’ve been wondering how to grow your email list, attract more clients, and create steadier income without living on Instagram, this episode will help you see a smarter, calmer way forward.

You don’t need more content. You don’t need more platforms. You need a business asset that works even when you’re offline.

This episode will help you rethink how you approach podcasting for business growth, email marketing, and small business strategies that actually support your life.

Hit play, take what you need, and then go run your damn business.

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." <– If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business.

Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!

Have you ever hit a point in your business where everything used to work — and suddenly it doesn’t anymore?

You’re still showing up. You’re still trying all the strategies. But momentum has slowed, revenue feels unsteady, and no matter what you do, it feels like you’re in a business slump.

This episode of Run Your Damn Business is for small business owners who feel caught in what I call the S-curve of business — that uncomfortable stage where growth stalls, confidence wobbles, and doubling down on old marketing tactics only makes things worse.

If you’ve been telling yourself that you just need to post more, sell harder, or push through to get out of the business slump — pause here. This conversation will change how you see what’s actually happening in your business.

In this episode, we talk about why getting stuck in a business slump is not a failure — it’s a normal part of growth. The problem isn’t your experience, your work ethic, or your ability to succeed. The problem is that as businesses mature, they require different small business strategies than the ones that worked in the early stages.

You’ll learn why many business owners hit this slump right after a period of success, and why relying on Instagram, content overload, and scattered offers keeps you trapped in the cycle. We’ll unpack why the online market has shifted, why trust matters more than visibility, and how chasing every tactic leads to burnout instead of clarity.

This episode breaks down five focused shifts that help you move out of the S-curve and rebuild momentum without starting over:

• Why narrowing back to one ideal client restores clarity and traction
• How simplifying to one offer creates faster sales and stronger messaging
• Why strategic pricing matters more than “charging what you’re worth”
• How choosing one authority platform improves online visibility
• Why consistency over a full year beats constant pivoting

We also talk about the power of long-form authority platforms — including podcasting for business growth — and why building expertise as a business asset creates more stability than content-heavy marketing ever will. This is about working smarter, not louder, and creating systems that support sustainable growth.

If you want to attract more clients, stabilize your income, and grow your small business without burning yourself out, this episode will help you see exactly what to focus on — and what to stop doing.

This is not about doing more.

It’s about doing the right things, in the right order, at the right stage of business.

Take what you need, apply the power of one, and go run your damn business.

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." <– If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business.

Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!

You’ve been doing all the hard work to attract more clients with your podcast. You’re showing up, publishing episodes, and sharing valuable insights — but no matter how much effort you put in, it’s not turning into sales.

If that’s you, you’re not alone. And more importantly, you’re not doing anything wrong. In most cases, there’s just one simple mistake that’s preventing your podcast from becoming the client-attracting asset it’s meant to be.

In this episode of Run Your Damn Business, we’re talking about how to attract more clients by fixing the most common disconnect I see when it comes to podcasting for business growth. This isn’t about creating more content, growing a massive audience, or becoming louder online. It’s about making sure your podcast is doing the actual job you need it to do in your small business.

Podcasting can be incredibly powerful for online visibility, but visibility alone doesn’t create steady income. Many small business owners assume that if they provide enough value, listeners will naturally figure out how to work with them. The truth is, most listeners don’t. Without clear positioning, your podcast builds trust — but not momentum.

In this episode, we break down why podcasts often feel productive without producing results, and how subtle messaging gaps keep listeners from becoming clients. If your show sounds good but isn’t converting, it’s not a content problem — it’s a clarity problem.

We’ll cover:

• How to shift your podcast from something that simply exists online into a true expertise as a business asset
• Aligning your messaging so your podcast supports business growth, not just awareness
• Why podcasting is one of the best small business strategies not just another content obligation
• Attracting more clients without chasing trends or increasing your workload

If you want to attract more clients using your podcast — without more hustle, more posting, or more pressure — this episode will help you see exactly what to fix.

Hit play, take what you need, and then go run your damn business.

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." <– If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business.

Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!

Let’s talk about email — and before you even think about skipping this episode, stay with me for a minute!

Because whether you love email or hate it, it is still one of the most powerful business assets you own. And if you’re already sending emails but not seeing the open rates you want, this episode will help you fix that without sending more emails or rewriting your entire strategy.

I’m breaking down three simple ways to increase your email open rates, pulled straight from what I shared recently inside my mastermind, The Table. My own open rates consistently sit around 60–70%, and I don’t believe in gatekeeping — so I’m bringing it here.

In this episode, we cover:

• Why email gets a bad reputation (and why that thinking hurts your business)
• Why I test emails before sending them to my full list — and how long to test for
• How timing your sends differently — evenings, weekends, low-noise windows — can boost engagement
• Why email isn’t just marketing — it’s a long-term business asset you own

None of this requires more content. None of it requires chasing trends. It’s about working smarter with what you already have and letting your email list do the heavy lifting it was designed to do.

Take what you need from this one — and then go run your damn business.

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." <– If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business.

Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!

If your business feels inconsistent — leads up and down, sales unpredictable, marketing exhausting — stability is probably what you’re craving most right now.

In this episode of Run Your Damn Business, I talk openly about why podcasting has been the most stable business asset I’ve ever built — and why it works so well for small business owners who are tired of chasing content, trends, and algorithms just to stay visible.

This is not an episode about becoming a podcaster for the sake of it. It’s a conversation about building an asset that compounds over time, creates trust at scale, and feeds your business consistently — even when you’re not posting every day.

In this episode, we talk about:

• Why stability matters more than growth hacks at this stage of business
• The difference between content you constantly have to create and assets that keep working
• Why podcasting functions as a top-of-funnel business asset — not just content
• How podcasts quietly build trust, authority, and demand over time
• Why podcasting pairs so powerfully with an email list
• What makes podcasting especially effective for small business owners and service providers
• Why this approach supports calmer, more predictable growth

If you’re a woman 40+ running a small business and feeling burned out by content-heavy marketing — but still want a reliable way to attract clients and grow your revenue — this episode will help you see podcasting differently.

Hit play, take what you need, and then go run your damn business.

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." <– If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business.

Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!