If the thought of creating more content for Instagram makes you tired before you even start, this episode is for you.

Growing an email list has quietly become one of the most important small business strategies for finding clients online — but most advice still assumes you’re willing (or able) to live on social media. For many women running small businesses, especially in their 40s, that model simply isn’t sustainable anymore.

In this episode of Run Your Damn Business, I’m breaking down the best way to grow your email list without social media, and why this approach creates more stability, better leads, and stronger long-term growth than relying on algorithms ever could.

We talk about why social media feels so draining right now, why “just post more” advice is outdated, and what actually works when your goal is to attract more clients without performing online every day.

This is about shifting from visibility-based marketing to expertise as a business asset — and building something you actually own.

In this episode, you’ll learn:

• Why social media is no longer required for online visibility
• The biggest mistake small business owners make when trying to grow an email list
• How to use podcasting for business growth instead of constant content creation
• Why owned platforms outperform social platforms over time

If you’ve been wondering how to grow your email list, attract more clients, and create steadier income without living on Instagram, this episode will help you see a smarter, calmer way forward.

You don’t need more content. You don’t need more platforms. You need a business asset that works even when you’re offline.

This episode will help you rethink how you approach podcasting for business growth, email marketing, and small business strategies that actually support your life.

Hit play, take what you need, and then go run your damn business.

Ready to turn your podcast into a real business asset?

If you already have a podcast that isn’t making money — or you’re thinking about starting one and want to do it right from day one — I’m hosting a FREE, live training that will show you exactly how to build a podcast that actually supports your revenue.

Inside the Profitable Podcast Kickstarter, I’ll walk you through how to:
• connect your podcast to a real offer
• stop creating content that goes nowhere
• turn listeners into clients — without living on social media

🗓️ February 24–26
🎙️ Free, live training
🔗 Join us here: janditchfield.co/bootcamp

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

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