If you’ve been thinking about starting a podcast — or you already have one and you’re quietly wondering why it’s not bringing in clients — this episode is for you.

One of the questions I hear most often is: “Is a podcast actually the right move for my business… or is it just another content commitment I don’t have time for?” And it’s a fair question. Because while podcasting can be an incredibly powerful way to grow online visibility and create a profitable podcast, it’s not the right strategy for everyone — at least not in the same way.

After creating nearly 400 podcast episodes, spending hundreds of hours behind the mic, and generating over six figures directly through podcast monetization, I’ve started to see very clear patterns. In this episode, I walk you through the three types of women who benefit most from monetizing a podcast, plus one bonus scenario that almost no one talks about.

We talk honestly about what it takes to move beyond podcasting as “just content” and start treating it as a real business asset.

In this episode, you’ll hear about:

• How to know if monetizing your podcast makes sense for your current season of business
• Why service providers and experts often use podcast monetization to move away from 1:1 burnout
• How a podcast can support passive income and evergreen sales — without constant launching
• Why many women in their 40s are uniquely positioned to build authority and trust through podcasting
• How podcast monetization works differently for corporate professionals transitioning into entrepreneurship
• Why creatives and content creators often cap their income on social media — and how a podcast changes that
• The biggest reason most podcasts fail to generate clients (and how to fix it)
• The difference between thought leadership podcasts and podcasts designed to attract more clients
• How online visibility becomes easier when your podcast is positioned to convert, not just nurture

We also talk about a hard truth most people skip: many podcasts don’t work for business because they were never built with monetization in mind. They were created to share ideas — not to support small business growth. And there’s a big difference between the two.

If you’re a service provider looking to step back from constant 1:1 work, a woman in a 9–5 who’s ready to turn your expertise into something more sustainable, a creative tired of fighting the algorithm, or a business owner with a podcast that isn’t converting — this episode will help you decide what role podcast monetization could play in your business.

This isn’t about adding more content to your plate. It’s about deciding whether a podcast can become an asset — one that supports online visibility, attracts aligned clients, and helps you build a profitable podcast without burning yourself out.

And if you decide podcasting is right for you? I’ll show you what needs to change so it actually works.

As al

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." <– If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business.

Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!