If they don’t feel it in three seconds, they’re gone.

We break down how to make under-10-second videos that actually stick with Gen Z and Millennial audiences. We unpack a 6-second case study that turned micro-content into major results, then translate it into three plays you can run this week:

1. payoff-first scripting
2. designing for the loop
3. pairing micro clips with mid-form follow-ups.

We’ll also tackle a rapid audience Q&A to help you choose length, captions, branding, and metrics without overthinking it. Perfect for brands, creators, and B2B teams trying to win the thumb-scroll war in 2025.

Your audience is already making decisions on TikTok—meet them there and finish the sale. Joshua shares the playbook that blends story, community, and frictionless conversion.You’ll get:

• The Magic Hub framework for nonstop discovery and a single conversion path
• A niche-first plan for subcultures and languages (think YouTube-style programming)
• In-app conversion tactics: shoppable posts, instant forms, auto-booking
• Case study breakdown: Focus Features’ Nosferatu (and what you can copy)
• Q&A toolbox: length, frequency, “face of brand,” fixing flops, KPI targets, first 3 videos

Next week: short-form content deep dive, send your questions!#TikTokStrategy #SocialCommerce #GenZ #NewGenMarketing

Gen Alpha is about to make Gen Z look old, and they already have direct influence over $28B in household spending. This week we break down what brands need to do now.

3 Must-Do Tactics:

1. Build Playable IP
2. Market to the Household, Not Just the Kid.
3. Ship Privacy-By-Design.

Next week: TikTok and sales funnels. Send your questions in the comments or via email!

Gen Z has about $2.7 trillion buying power today and projected to hit $12.6T in spending by 2030. If they’re not in your plan, your plan is broken.

In this episode:

• Case study: Duolingo’s Gen Z flywheel (and what you can copy without a Super Bowl budget)

• 3 plays you can run now:

  1. Design for social search, not just SEO

  2. Prove your values with receipts (no vague claims)

  3. Build price–value ladders for the “dupes + thrift” era

• Listener Q&A highlights: platforms, content style, trust builders, and whether you really need influencers

Why it matters: Gen Z already commands trillions—and influences household spend across ages. Win them now, or watch your 2025-2030 roadmap stall.

Hosted by Joshua Stanley, founder of Lifestyled Marketing.

👉 Got a question for next week’s Gen Alpha episode? Drop it in our DMs or comments.

Welcome to Season 2 of New Gen Marketing, the show where brands learn how to win against the most market-resistant generation ever.

This season, we’re breaking down:

• Gen Z’s $44B buying power

• What Gen Alpha is (and how to prep for them)

• Turning TikTok into instant sales

• Marketing strategies that actually work and stay true to your brand

New episodes drop every Monday. Follow now because if you’re not talking to this generation, you’re already being ignored.

E41: Today, we’re exploring the most authentic way to market your product: User Generated Content (UGC). Discover how UGC, created by real users of your brand, can transform your marketing strategy and build trust with your audience.From organic reviews to paid collaborations, learn how to effectively leverage UGC to enhance your brand’s authenticity. See examples from leading brands like Fenty Beauty and Aerie and get practical tips for integrating UGC into your marketing efforts.