If they don’t feel it in three seconds, they’re gone.

We break down how to make under-10-second videos that actually stick with Gen Z and Millennial audiences. We unpack a 6-second case study that turned micro-content into major results, then translate it into three plays you can run this week:

1. payoff-first scripting
2. designing for the loop
3. pairing micro clips with mid-form follow-ups.

We’ll also tackle a rapid audience Q&A to help you choose length, captions, branding, and metrics without overthinking it. Perfect for brands, creators, and B2B teams trying to win the thumb-scroll war in 2025.

Your audience is already making decisions on TikTok—meet them there and finish the sale. Joshua shares the playbook that blends story, community, and frictionless conversion.You’ll get:

• The Magic Hub framework for nonstop discovery and a single conversion path
• A niche-first plan for subcultures and languages (think YouTube-style programming)
• In-app conversion tactics: shoppable posts, instant forms, auto-booking
• Case study breakdown: Focus Features’ Nosferatu (and what you can copy)
• Q&A toolbox: length, frequency, “face of brand,” fixing flops, KPI targets, first 3 videos

Next week: short-form content deep dive, send your questions!#TikTokStrategy #SocialCommerce #GenZ #NewGenMarketing

Gen Alpha is about to make Gen Z look old, and they already have direct influence over $28B in household spending. This week we break down what brands need to do now.

3 Must-Do Tactics:

1. Build Playable IP
2. Market to the Household, Not Just the Kid.
3. Ship Privacy-By-Design.

Next week: TikTok and sales funnels. Send your questions in the comments or via email!