In this episode, we’re joined by Kendall Breitman, Community Lead at Riverside.fm, to unpack what it really takes to build meaningful community in a noisy, content-saturated world. A former reporter turned community builder, Kendall shares why trust has to come before tactics, why video is one of the most powerful tools for connection when used with intention, and how brands and creators can stop chasing reach and start building relationships that actually last. Whether you’re creating content, leading a brand, or thinking about community in 2026 and beyond, this conversation will challenge how you think about growth, visibility, and showing up online.

Key Takeaways:

// Community starts with trust, not platforms or tactics — strategy comes before tools.

// Video works when it’s human, not overproduced or performance-driven.

// Connection requires intention — reach alone doesn’t build loyalty.

// Brands earn trust by showing up consistently, transparently, and with real value.

Connect with Kendall: LinkedIn

Learn more about Riverside: Website

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Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective

Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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In this episode, Ally and I break down the marketing and brand lessons hidden inside Disneyland Handcrafted, the new documentary directed by Leslie Iwerks that captures the extraordinary effort, craftsmanship, and storytelling behind the creation of Disneyland. Using never-before-seen footage and audio, the film elevates the often unnamed people who brought Walt Disney’s impossible idea to life — and offers a masterclass in legacy brand storytelling. Whether you’re a Disney fan or not, this conversation explores why the best brands are built on emotional resonance, attention to detail, and stories that actually need to be told — and how marketers today can apply those lessons to content, customer experience, and the products they’re building.

Key Takeaways:

// Every brand is built on story — but not every story has been told yet: The most compelling marketing often comes from uncovering overlooked perspectives: your team, your customers, or the behind-the-scenes work that rarely gets credit.

// Behind-the-scenes content builds trust, not just engagement: Showing the process — the challenges, pivots, and craftsmanship — creates authenticity and emotional connection far more than polished outputs alone.

// Attention to detail isn’t optional — it is the brand: From product design to social media responses, every interaction teaches your audience what to expect from you.

// Happiness is future-proof: Brands that create moments of joy, escape, or ease — even through content — build lasting relevance in uncertain times.

// Great marketing is hospitality: How you treat your audience, respond to feedback, and show up consistently matters just as much as the message itself.

// Legacy brands last because they invest in craft, not shortcuts: Long-term trust is built through care, patience, and respect for the people behind the work — not trend-chasing.

Connect with Cassie: LinkedIn

Connect with Ally: LinkedIn

____

Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective

Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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Laura Geller’s love of beauty began backstage on Broadway and behind the scenes with celebrities — but her true passion has always been making makeup work for real women. That belief led her to launch Laura Geller Beauty, a brand rooted in simplicity, inclusivity, and confidence at every age.

In this episode, we’re joined by Laura Geller, Founder, and Sara Mitzner, VP of Marketing, to discuss how the brand continues to resonate with women 40+ while thriving in today’s fast-moving marketing landscape. From QVC to social media, affiliate marketing to storytelling, this conversation explores what it really takes to build longevity — especially when marketing to an audience often ignored by the beauty industry.

This episode is especially relevant for millennial and Gen Z marketers navigating how to modernize legacy brands, build trust across generations, and market with purpose.

Key Takeaways:

// Women 40+ Are an Underserved Growth Opportunity: Brands that genuinely understand and respect this audience can build deep loyalty and long-term growth.

// Legacy Brands Win by Staying True to Their Core: Evolution doesn’t mean reinvention — the strongest brands modernize their channels without abandoning their values.

// Social Media Isn’t Just for Younger Audiences: With the right tone, humor, and authenticity, social content can connect across generations.

// Storytelling Builds Trust in Beauty Marketing: Real experiences, real education, and real representation matter more than perfection.

// Focus Beats Fragmentation: With so many marketing channels available, clarity on where to invest time and budget is critical.

// Longevity Comes from Purpose: Building something meaningful — not just trendy — is what creates brands that last decades.

Connect with Laura Geller Beauty: Website | LinkedIn

____

Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective

Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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In this episode of Marketing Happy Hour, I’m joined by Stephanie Sandbo, Chief Revenue Officer at LTK, to break down where the creator economy is headed, and what brands need to understand to succeed in it. As AI accelerates content creation and campaign execution, Stephanie explains why trust, authenticity, and real community remain the most valuable currencies for both creators and brands. We discuss how creator marketing has evolved, what brands often get wrong when they chase speed or scale, and how platforms like LTK help brands drive measurable impact without losing the human connection that makes creator partnerships work in the first place.

Key Takeaways:

// AI is helping brands and creators move faster, but speed alone does not build trust.

// The creators who continue to grow are those rooted in real communities, not just reach.

// Authenticity is no longer a “nice to have”—it’s a requirement for sustainable creator marketing.

// Brands risk eroding consumer trust when creator partnerships feel overly automated or transactional.

// The most effective creator strategies prioritize long-term relationships over one-off activations.

// Platforms like LTK enable scale while preserving credibility and measurable outcomes.

// The future of the creator economy belongs to brands that respect creators as partners, not placements.

Learn more about LTK: Website

Connect with Stephanie: LinkedIn

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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REWIND EPISODE: In this solo episode, I dive into the three critical skills every marketer needs to develop continuously: Copywriting, Relationship-Building, and Adaptability. Inspired by a listener's question, we explore how these skills not only form the foundation for successful marketing careers but also remain vital throughout a marketer's journey.

Whether you're just starting or are well into your career, this episode offers actionable insights to enhance your marketing prowess and stay ahead in a fast-evolving industry.

Key Takeaways:

// Mastering Copywriting: Consistent, well-crafted copy is essential for effective communication and brand alignment.

// Building Genuine Relationships: Strong professional connections can open doors and drive long-term success.

// Humanizing Brand Interactions: Personal engagement on social media builds trust and community.

// Embracing Adaptability: Flexibility and openness to change are crucial in a rapidly evolving marketing landscape.

// Proactive Problem-Solving: Anticipating changes and preparing in advance helps navigate industry shifts smoothly.

Read more on this topic via the MHH blog: ⁠HERE⁠

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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In this episode of Marketing Happy Hour, Cassie and Ally sit down with Lisa Bubbers — Chief Brand Officer at Orchestra and Co-Founder of Studs — for a rare, behind-the-scenes look at how the world’s most culturally relevant brands are built. Lisa breaks down the real story behind Studs’ breakout success, the early risks that paid off, and how she now leads strategy for a portfolio of ambitious brands navigating growth and transformation. She shares how Orchestra decodes audience signals, pressure-tests hunches with data, and designs systems for rapid learning, bold decision-making, and breakthrough creative. Whether you’re an early-career marketer or a seasoned brand leader, this conversation is packed with actionable insights on instinct vs. insight, innovation, and building brands people actually care about.

Key Takeaways:

// How Studs broke through the noise and became a category-defining brand in retail.

// The early, risky decisions that shaped Studs’ identity and long-term traction.

// How Orchestra identifies cultural signals and emerging trends before they gain steam.

// Why great brands balance instinct with insight—and how to know which to trust when.

// What an “innovation system” actually looks like inside a modern marketing organization.

// How to design brand teams for speed, iteration, and breakthrough creativity.

// Why the C-suite must cultivate entrepreneurial agility to drive results in fast-moving markets.

// Top advice for young strategists who want to work inside an integrated model like Orchestra.

// How to build brands that are culturally relevant, emotionally resonant, and impossible to ignore.

Connect with Lisa: LinkedIn

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

In this episode, we sit down with Elizabeth Thompson, Senior Manager of Social Media at National Geographic, who leads strategy for one of the largest social ecosystems in the world—over 400 million followers across platforms. Elizabeth shares the career journey that took her from freelancer to running social for one of the most iconic storytelling brands, including how she grew Nat Geo’s Instagram from 250M to 270M and TikTok from 2.5M to 9M. We unpack how Nat Geo stays relevant in today’s cultural landscape, how her team uses UGC, storytelling, and new formats to reach global audiences, and what creators and marketers can learn from building social strategy at scale.

Key Takeaways:

// How to grow a legacy brand on social: The frameworks Nat Geo uses to stay culturally relevant while staying true to its roots.

// The power of UGC at scale: Why user-generated content fuels @NatGeoYourShot and how it drives community, not just reach.

// Building strategy for massive audiences: How Elizabeth approaches content for 400M+ followers across seven platforms.

// Career lessons for social pros: How early internships, freelancing, and experimentation shaped her career—and how creators can follow a similar path.

// Team building in social: What it takes to scale from platform manager to leading a multi-platform social team.

// The role of storytelling in modern social: How Nat Geo blends cultural moments, trends, and visual storytelling to stay top-of-feed.

Connect with Elizabeth: LinkedIn

Follow Nat Geo: NatGeoYourShot | NatGeo

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠

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