Ally takes the host seat to debrief with Cassie on her recent trip to Digital Summit in Philadelphia. Digital Summit is where digital marketing leaders connect, learn and obtain resources to inspire and enable a growth mindset. We discuss Cassie’s learnings from various sessions and workshops across AI, innovation, digital marketing and culture.

Key Takeaways:

// Create for discovery. Not your followers. Assume every viewer of your content doesn’t know your brand.

// Algorithms are rewarding relevance. Have a trend playbook to tap into ones that align with your brand.

// Stop tracking vanity metrics and start tracking depth signals. Track completion rate, saves, shares, and comments with depth insights over emojis.

// Use AI as a tool to scale various processes. AI tools are only as smart as the information we feed it with.

Find a Digital Summit event near you. Use code ‘MHH20’ for 20% off!

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Taylor Swift isn’t just breaking records—she’s redefining what it means to market in the digital age. In this episode, Cassie and Ally unpack the marketing brilliance behind Taylor’s Eras Tour and beyond, exploring how she uses storytelling, connection, and innovation to keep her audience engaged. From live Easter eggs to building anticipation through mystery and intrigue, we break down the strategies Swift uses to create loyalty, spark excitement, and make every launch feel like an event. Whether you’re a podcaster, creator, or brand, this conversation will give you actionable ways to infuse your marketing with the same magic that keeps Taylor fans coming back for more.

Key Takeaways:

// Drive connection with your audience through storytelling in unique channels.

// Tease content live with your audience to build mystery and intrigue through emerging media types.

// The importance of giving every campaign or product launch its own unique spin.

// How to engage your audience continually, even when you’re not in the middle of a “big launch.”

// Lessons from The Life of a Showgirl and how podcasting can serve as a hero content engine.

// Strategies for blending personal brand and professional brand to connect more deeply with your audience.

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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠

Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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What does it take to thrive in today’s creator economy? Kahlea Wade, CEO and Founder of Alora Society, an award-winning influencer talent agency, joins me to break down what’s working (and not working) in influencer marketing in 2025. With experience leading campaigns for brands like Meta, Nike, Amazon Prime, and Skims, Kahlea shares how brands can write better briefs, why LinkedIn is becoming a powerful platform for creators, and the mindset shifts every entrepreneur needs to build confidence and resilience. Whether you’re a brand marketer, a creator, or a solopreneur, this conversation will help you better understand how to create partnerships that actually work.

Key Takeaways:

// The biggest mistakes brands still make when working with creators in 2025—and how to avoid them.

// What every strong brand brief should include (and what to leave out).

// How to use LinkedIn to build authority and expand your network as a creator or professional.

// Why confidence and persistence matter when facing rejection—and how to keep showing up.

// Tips for building a personal brand that positions you for opportunities in and outside of social media.

// What makes a brand activation or live event worth the investment for both creators and brands.

Connect with Kahlea: Instagram | Alora on Instagram

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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠

Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠