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We trade noisy, constant posting for a clean, strategic feed that educates, engages, and sells. Stories become the place for busyness while the feed stays focused so people actually hear the message and take action.

• three-pillar content plan across educate, engage, sell
• why overposting lowers reach and causes unfollows
• using Stories for rapid updates and interaction
• setting a sustainable cadence of three feed posts weekly
• cross-posting between personal and business profiles
• mapping 30-day content with clear CTAs and outcomes
• choosing metrics that matter for impact, not vanity

Download my free DIY Social Media webinar at my website to dive deeper into content strategy and planning for your business

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We share three blunt lessons from 13 years of entrepreneurship: hire financial pros early, stop assuming every prospect is a yes, and set boundaries on volunteering so your time fuels growth. Expect candid stories, hard numbers, and practical steps you can use now.

• hiring a CPA and bookkeeper to fix messy books and guide tax strategy
• moving from DIY finances to quarterly reviews and profit focus
• treating every prospect as earned, not assumed
• asking “why no?” to gather pricing, timing, and fit feedback
• refining offers, proof, and energy to improve close rates
• auditing time to expose the cost of over-volunteering
• choosing causes with aligned impact and clear boundaries
• protecting calendar blocks for selling, delivery, and rest

If you need any recommendations, I will definitely send you my guy's number. Both of them, my CPA and my bookkeeper

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We don't need perfect balance between business and motherhood – we need harmony. After having my daughter during COVID, I learned that some days my personal life takes 80% of my energy, while other days my business needs more, and that's okay.

• As entrepreneurs, we're drawn to flexibility but struggle with the reality of juggling responsibilities
• Having a baby completely changed my priorities in unexpected ways
• Returned to work just three weeks after giving birth as the main breadwinner
• Initially resisted daycare but discovered it helped both me and my daughter thrive
• Learning to embrace vulnerability instead of always being "boss bae"
• Letting go of perfectionism opens doors to growth personally and professionally
• Children can understand when we communicate honestly about our work needs
• Being authentic with clients about motherhood strengthens business relationships
• We can integrate our business and mother identities rather than compartmentalizing

If you're struggling with finding harmony between motherhood and business, reach out to me on Instagram or Facebook. We're badasses and can do anything we put our minds to!

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We're tackling unprofessional marketing mistakes that could be hurting your business credibility. Shelby shares her personal experience with these common errors and provides simple, actionable solutions to fix them immediately.

• Inconsistent branding across platforms weakens recognition—put your logo on everything and maintain consistent fonts and colors
• Poor photo quality and overuse of generic stock photos reduces engagement—take real photos of your work, team, and projects instead
• Missing or non-mobile-friendly websites hurt credibility—even a simple landing page is better than nothing
• Neglecting your free Google Business Profile costs you visibility—claim and verify your profile immediately
• Overselling on social media drives followers away—focus on educational and engaging content with limited direct selling
• The right content mix builds trust before asking for the sale

Need help implementing these changes? Visit our website to request a free audit of your business marketing and get personalized, actionable recommendations to improve your professional image.

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Avoid these marketing pitfalls if you want your new business to thrive! Whether you're just starting out or looking to refine your approach, these ten marketing mistakes could be silently sabotaging your growth.

The temptation to take shortcuts is real – buying followers seems like a quick win until you realize those fake accounts never convert to sales. Running ads without proper funnels? That's just throwing money into the digital void. And trying to maintain a presence on every social platform often leads to inconsistent posting and burnout rather than meaningful engagement.

What works for your competitors won't necessarily work for you. Your authenticity and unique approach are your greatest assets, so stop copying others and define your own voice. Proper branding isn't optional – it sets the foundation for every marketing effort and builds crucial trust before customers ever contact you. Quality always trumps quantity when it comes to content, so ditch the daily posting schedule and focus on strategic, valuable content that serves your audience.

The most successful small businesses understand that marketing extends far beyond social media. Email campaigns, networking, professional photography, and careful analytics all play crucial roles in a comprehensive strategy. When you diversify your approach and make data-driven decisions, you create multiple opportunities for customers to discover and connect with your business on their terms.

Ready to transform your marketing approach? Start by focusing on one strong channel, then layer in complementary strategies over time. Your business deserves better than these common marketing mistakes – listen now to learn what to do instead!

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Marketing budgets need to align with realistic expectations, starting with at least $500 monthly for small businesses and growing to 10% of your revenue goal. Strategic spending on tools like Canva Pro, targeted Facebook boosting, geofencing campaigns, and email marketing can maximize impact when combined with significant sweat equity.

• Facebook business page, Instagram, and Google Business Profile are free marketing tools that only cost time
• $500 monthly budget breakdown: Canva Pro ($50/year), strategic Facebook boosting ($100), geofencing ads ($150), email marketing platform ($50-150)
• Plan for 10-20 hours of monthly sweat equity creating content, networking, and updating profiles
• Calculate your ideal marketing budget as 10% of your annual revenue goal
• Consider the opportunity cost of DIY marketing versus hiring professionals as you grow

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Shelby brings her four-year-old daughter McKenzie Rose onto the Marketing Happy Hour podcast for an impromptu and adorable interview about marketing. The unscripted conversation reveals surprising insights and hilariously direct advice that reminds us of the power of simplicity in marketing communication.

• McKenzie describes her mom's work as "taking pictures" and helping with "stickers on windows"
• When choosing a talking animal mascot for business, McKenzie selects a hungry green snake
• Her advice for when no one buys your products: "go work out" to release stress
• Marketing strategy tips include screaming "BUY IT NOW" rather than saying please
• The suggested slogan "yummy yummy tum tum tum" showcases child-like marketing directness
• McKenzie recommends selling lemonade and "eating breadsticks" as the path to wealth
• Shelby's daughter shows early signs of being a "mini boss babe" and future podcaster

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Identifying the right time to transition from DIY marketing to hiring a professional can transform your business growth trajectory and free you to focus on your core expertise. Consistency, strategy, and measurable results mark the difference between amateur and professional marketing approaches.

• Post at least three times weekly on social media to benefit your SEO and maintain visibility
• Shift from reactive posting to strategic marketing that aligns with your overall business goals
• When business growth outpaces your marketing capabilities, it's time to delegate
• Word-of-mouth isn't enough - your digital presence needs to reinforce referrals
• Stop losing valuable time on marketing research instead of money-making activities
• Professional marketing is a collaborative partnership, not a complete handoff
• Clear communication of expectations and industry understanding are essential when choosing a marketing partner
• Beware of red flags like promises of instant Google ranking or followers without strategy
• Budget between $500-1000 monthly for effective small business marketing

Ready to stop spinning your wheels with DIY marketing? Visit themktgbroker.com to schedule a free consultation and discuss how we can help grow your business.

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