We share three blunt lessons from 13 years of entrepreneurship: hire financial pros early, stop assuming every prospect is a yes, and set boundaries on volunteering so your time fuels growth. Expect candid stories, hard numbers, and practical steps you can use now.

• hiring a CPA and bookkeeper to fix messy books and guide tax strategy
• moving from DIY finances to quarterly reviews and profit focus
• treating every prospect as earned, not assumed
• asking “why no?” to gather pricing, timing, and fit feedback
• refining offers, proof, and energy to improve close rates
• auditing time to expose the cost of over-volunteering
• choosing causes with aligned impact and clear boundaries
• protecting calendar blocks for selling, delivery, and rest

If you need any recommendations, I will definitely send you my guy's number. Both of them, my CPA and my bookkeeper

Support the show

We don't need perfect balance between business and motherhood – we need harmony. After having my daughter during COVID, I learned that some days my personal life takes 80% of my energy, while other days my business needs more, and that's okay.

• As entrepreneurs, we're drawn to flexibility but struggle with the reality of juggling responsibilities
• Having a baby completely changed my priorities in unexpected ways
• Returned to work just three weeks after giving birth as the main breadwinner
• Initially resisted daycare but discovered it helped both me and my daughter thrive
• Learning to embrace vulnerability instead of always being "boss bae"
• Letting go of perfectionism opens doors to growth personally and professionally
• Children can understand when we communicate honestly about our work needs
• Being authentic with clients about motherhood strengthens business relationships
• We can integrate our business and mother identities rather than compartmentalizing

If you're struggling with finding harmony between motherhood and business, reach out to me on Instagram or Facebook. We're badasses and can do anything we put our minds to!

Support the show

We're tackling unprofessional marketing mistakes that could be hurting your business credibility. Shelby shares her personal experience with these common errors and provides simple, actionable solutions to fix them immediately.

• Inconsistent branding across platforms weakens recognition—put your logo on everything and maintain consistent fonts and colors
• Poor photo quality and overuse of generic stock photos reduces engagement—take real photos of your work, team, and projects instead
• Missing or non-mobile-friendly websites hurt credibility—even a simple landing page is better than nothing
• Neglecting your free Google Business Profile costs you visibility—claim and verify your profile immediately
• Overselling on social media drives followers away—focus on educational and engaging content with limited direct selling
• The right content mix builds trust before asking for the sale

Need help implementing these changes? Visit our website to request a free audit of your business marketing and get personalized, actionable recommendations to improve your professional image.

Support the show