LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.90DayMapout.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

AI is changing the game for loan officers—and this episode shows you exactly how.

Chris Johnstone gives a live demo of ChatGPT Atlas that reveals how you can generate a fully formatted real estate newsletter in minutes, automate your local market research, and use the data to stay top-of-mind with agents and clients. He walks through how loan officers are feeding AI their market insights, building newsletters that position them as the local expert, and using their CRM to automatically follow up with engaged contacts.

If you're trying to scale without burning out, this session is packed with real-world tactics to save time and grow your referrals. To go deeper on this strategy, join Chris every Friday at LOAIClass.com—it's free, and it's where he builds out the tools with you live.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.90DayMapout.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

In this episode of Loan Officer Breakfast Club, Owen Lee returns with a powerful market update and insights every loan officer needs right now. He breaks down why 2026 has kicked off with some of the strongest housing market fundamentals we've seen in years—more inventory, improved rates, and higher buyer activity. Learn what's behind the recent surge in purchase applications, how to talk to clients still clinging to 3% rates, and why the so-called "lock-in effect" is fading fast.

Plus, Carl White shares how his team is reigniting refi conversations—even with borrowers moving to higher rates—by solving real financial problems. And don't miss Kelly Dutton's commercial lending success story that netted $13K in commission on a Chinese buffet deal.

This one's packed with actionable strategies to help LOs grow their pipeline and build momentum in Q1. If you're in the business of getting deals done, you need to hear this.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.90DayMapout.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

What's really stopping you from doubling your business this year? According to Kevin Gillespie and the LOBC crew, it's not lack of knowledge—it's call reluctance. In this episode, Kevin walks through exactly why most loan officers hesitate to make calls, and how to rewire your mindset to take consistent, confident action.

Packed with real strategies, mindset shifts, and inspiring success stories, this episode is a must-watch for LOs who want to overcome fear, boost production, and start having 50+ quality conversations a week. Whether you're battling rejection fears or just feeling stuck, this is the roadmap to get unstuck—and start winning again.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.90DayMapout.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

In this power-packed episode of the Loan Officer Breakfast Club, Robyn LaVassaur returns to dive deeper into the winning daily habits that helped her rise from temp receptionist to leading a branch that produced nearly $1 billion annually. She shares the real step-by-step system that new and seasoned loan officers alike can follow to jumpstart their production over the next 90 days.

You'll learn:

• Why the first step is calling everyone in your phone—and what to say
• The surprising power of tracking every single lead (and what counts as a "lead")
• How she cracked the code to building massive volume by focusing on inputs, not outcomes
• The top 3 reasons conversion rates suffer—and how to fix them fast
• A 6-month "chasing whales" strategy to win over top realtors—even when they ghost you

Plus, the team discusses video texting, humor in follow-ups, and why belly-to-belly contact still reigns supreme. If you're serious about growing your business this year, don't miss this one.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.90DayMapout.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

Struggling to get a response from agents you've been chasing for weeks? In this episode of the Loan Officer Breakfast Club, Frank Garay and Carl White dive into three high-converting text message strategies designed to break through the silence and re-engage agents. They cover the famous "Thursday Text," Dean Jackson's "9-Word Text," and a creative "Hail Mary" for those agents who've ghosted you completely.

You'll also hear real examples from loan officers in the field and learn how one LO used title company data to generate 387 agent leads—plus why cash-out refis are booming despite higher rates. If you're looking for actionable marketing strategies to grow your referral business and beat call reluctance, this is the episode you can't afford to skip.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.90DayMapout.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

Loan officers: ChatGPT is now showing local "business pages" in its search results—and most LOs aren't even aware it's happening. In this powerful episode, Chris Johnstone breaks down how ChatGPT Business Pages work, why they matter, and what steps you need to take now to make sure you show up when borrowers search for a lender.

This isn't theory. Chris shares a live demo showing how AI pulls local businesses into its new "knowledge panel," what information it's pulling from, and how you can optimize your online presence to win referrals before clients ever Google your name. Plus, discover how his CRM tool can automate much of the heavy lifting.

If you want to get found in this new AI-driven world, this is a must-watch session.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.90DayMapout.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

In this episode of the Loan Officer Breakfast Club, Kevin Broughton delivers a no-fluff wake-up call about what's really holding LOs back—and it's not the market. It's mindset, action, and consistency.

You'll hear real stories of loan officers landing deals just by following up with old contacts, as well as Kevin's own high-stakes recruiting win that came after 10+ ignored calls. The group breaks down call reluctance, self-worth, and why most people overcomplicate the path to success. If you've ever struggled to stay consistent or wondered why others are thriving while you're stalled, this episode will light a fire under you.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.90DayMapout.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

Is your pipeline full of leads but your conversions are falling flat? In this episode of the Loan Officer Breakfast Club, Frank Garay, Carl White, and Chris Johnstone break down one of the most powerful mindset shifts loan officers can make: focusing on conversion over lead volume. Discover why one loan officer calculated each conversation to be worth $107, and how you can get the same results without spending another dollar on marketing.

You'll hear real strategies from LOs in the trenches, including:

• How to convert more leads by ditching the "application link" and taking apps over the phone
• Follow-up systems that keep referred leads warm (even 90 days later!)
• Why the first conversation is everything – and how to win it
• Creative follow-up ideas like lumpy mail and handwritten notes that leave a lasting impression

If you're ready to close more loans by working smarter—not just harder—this is the episode for you.