Why Now Is the Best Time to Buy Since the Pandemic (And How LOs Can Win Big)
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Why Now Is the Best Time to Buy Since the Pandemic (And How LOs Can Win Big)
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LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
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Learn More About Us: https://www.MortgageMarketingAnimals.com
In this episode of Loan Officer Breakfast Club, Owen Lee returns with a powerful market update and insights every loan officer needs right now. He breaks down why 2026 has kicked off with some of the strongest housing market fundamentals we've seen in years—more inventory, improved rates, and higher buyer activity. Learn what's behind the recent surge in purchase applications, how to talk to clients still clinging to 3% rates, and why the so-called "lock-in effect" is fading fast.
Plus, Carl White shares how his team is reigniting refi conversations—even with borrowers moving to higher rates—by solving real financial problems. And don't miss Kelly Dutton's commercial lending success story that netted $13K in commission on a Chinese buffet deal.
This one's packed with actionable strategies to help LOs grow their pipeline and build momentum in Q1. If you're in the business of getting deals done, you need to hear this.
