What if being "professional" in emails… is actually killing your sales? Most marketers are still crafting polite, question-heavy messages; meanwhile, former stand-up comedian Ray Engan is using humor to sell 30% more, revive ghosted prospects, and build instant connections that AI can never replicate. In this episode, we get real about: Why questions create walls with strangers (not connections), the fatal "polite prism" mistake that makes you invisible, and why humor isn't about being funny but being memorable. Plus, Ray shares the 7-word email with a 100% open rate and why "acceptably unusual" beats perfectly bland every single time.

Most people don’t fail because their offer is bad, they fail because they’re trying to sell what people should want… instead of what they’re already willing to buy. In this episode, Igor breaks down the mindset shift that changed everything for him, and shares a Dan Kennedy example that proves how one positioning tweak can turn a “hard sell” into an easy yes.

Igor Kheifets explores the profound shift in his daily routine, moving from reactive errands to fiercely protecting his most productive hours. He reflects on the generational habits that once stifled his focus and how reclaiming his mornings became the catalyst for unprecedented growth and personal freedom.

Igor explains how real ideas form by focusing on problems, asking sharper questions, and using constraints to spark solutions. He shows why waiting for inspiration fails, how fast action creates better ideas, and how to borrow and adapt winning concepts from other industries. This approach trains your mind to lock onto a target and solve it with precision.

Igor sits down with a veteran copywriter who reveals the quiet rituals, mental systems, and idea-capturing habits behind some of the strongest creative breakthroughs in direct response.

You’ll hear how big ideas are really found, not by waiting for inspiration, but by tracking tiny sparks across your day, assembling timeless building blocks, and letting technology shape raw concepts into polished assets.

This episode peeks into the private mechanics of creativity: notes, patterns, timeless angles, and why some ideas survive decades while others vanish in minutes.

At the end of the episode, Lawrence Bernstein offers a special bonus exclusively for Igor’s members. You can access it here:

👉 http://admoneymachine.com/igor

Igor reflects on why he tends to underestimate himself and how past disappointments shaped a habit of keeping expectations low. He explains the structured, goal-driven mindset he relies on and why breaking big ambitions into milestones keeps him consistent and focused. This episode also dives into how his disciplined background influences his decision-making, how personality profiling helped him understand his strengths, and why having a clear target is essential for staying motivated.

In this episode, Igor breaks down the real psychology behind taking action, not the Instagram version, not the cliché “stay motivated” advice, but the raw internal engine that actually moves people forward. If you’ve ever struggled with staying consistent, feeling stuck, or waiting for motivation to strike, this episode will give you a method that actually works, because it comes from within.

In this episode, Igor breaks down one of the most underrated skills in business, sales, and everyday relationships - listening. He explains why listening isn’t a passive act, but a powerful active skill that instantly builds trust, lowers resistance, and makes people far more cooperative.