What if being "professional" in emails… is actually killing your sales? Most marketers are still crafting polite, question-heavy messages; meanwhile, former stand-up comedian Ray Engan is using humor to sell 30% more, revive ghosted prospects, and build instant connections that AI can never replicate. In this episode, we get real about: Why questions create walls with strangers (not connections), the fatal "polite prism" mistake that makes you invisible, and why humor isn't about being funny but being memorable. Plus, Ray shares the 7-word email with a 100% open rate and why "acceptably unusual" beats perfectly bland every single time.

Most people don’t fail because their offer is bad, they fail because they’re trying to sell what people should want… instead of what they’re already willing to buy. In this episode, Igor breaks down the mindset shift that changed everything for him, and shares a Dan Kennedy example that proves how one positioning tweak can turn a “hard sell” into an easy yes.

Igor Kheifets explores the profound shift in his daily routine, moving from reactive errands to fiercely protecting his most productive hours. He reflects on the generational habits that once stifled his focus and how reclaiming his mornings became the catalyst for unprecedented growth and personal freedom.