🎙️ Step into “Social Media Jail” — a tongue-in-cheek courtroom drama for modern marketers. Our “Social Media Jedi” prosecutes vanity metrics, AI comment bots, and fake followers while defending ethical, revenue-driven marketing.

In this podcast episode you’ll hear how campaigns go off the rails (hello, engagement pods), and how to fix them with clear KPIs tied to pipeline and LTV. We unpack AI transparency (C2PA, disclosures), bot clean-up, and much more to prove real impact.

You’ll learn:

- How to swap likes for leads (and qualified ones at that)
- What data-driven attribution and modeled conversions actually mean
- Ways to connect GA4 + CRM to report revenue, not vibes
- How to stay ethical with AI: provenance, policies, and disclosures
- The vanity-metric myths that get teams “sentenced” every quarter

Hit play, beat the verdict, and graduate from clicks to cash—ethically. Subscribe for more smart, snackable marketing wins.

Finally I list my "Just Add Social" actionable Key Takeaways.

The Social Savvy scale is level 3: "Basic" - Comfortable with fundamental skills of social media marketing.

| Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |

🎶 “Nothing beats a Jet2 holiday!”
Heard this lately? It’s not just a jingle. It’s become a full-blown social trend.

💼 Brands, take note:
🔹 Easy to use audio
🔹 Positive vibes
🔹 Real people, real joy

The result? Jet2 won social media this summer ☀️ - and they didn’t even have to try hard. ✈️ Could your brand become the next viral sound?

In this podcast, we explore how it all started and why it became so popular. However, what was the effect on Jet2’s brand in social media?

Finally I list my "Just Add Social" actionable Key Takeaways centred around how brands should respond to unexpected trending brand mentions.

The podcast Social Savvy scale is level 6: "Competent" - So advanced handling of routine social media marketing tasks is seen as useful in order to take advantage of the podcast advice to successfully optimize campaign strategy and tactics.

| Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |

Today, we’re diving into something straight out of sci-fi… but very real.
Chinese entrepreneur Luo Yonghao just livestreamed to over 13 million viewers.
Generated $7.6 million in sales.
And here’s the kicker—he wasn’t even there.

It was his digital AI avatar.
Speaking. Reacting. Selling.
And outperforming his human-hosted shows.

So what does this mean for you — whether you're leading brand strategy or building social campaigns from scratch?

In this podcast episode, I explore the impact AI avatars could have on digital marketing.
How real-time avatars could host events, run product demos, or even lead your next webinar.
And what’s realistic today… vs. what’s still science fiction.

Finally I list my "Just Add Social" actionable Key Takeaways for using Avatars.

The Social Savvy scale is level 5: "Skilled" - Able to tackle moderately complex social media marketing challenges.


Here are two interesting links referred to in this podcast:

– Synthesia (https://www.synthesia.io/)
– Hour One (https://hourone.ai/)
– D-ID (https://www.d-id.com/)

| Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |

Looking to break through the noise on social media? This episode is your game-changer.

Join us as Hang Vu, a rising expert from Vietnam, shares how gamification is transforming social media marketing. From Facebook fan badges to LinkedIn’s profile rewards, she dives into real-world examples and advanced strategies that help brands earn more likes, shares, and—most importantly—loyal followers.

You’ll learn:
✅ How to apply gamification principles to both B2C and B2B campaigns
✅ The psychology behind points, badges, and leaderboards
✅ How to use frameworks like Octalysis to design high-impact engagement strategies

📈 Social Savvy Scale: Level 7 – Advanced
This episode is best suited for marketers with strong experience in social media, looking to optimize performance and innovate with game mechanics.

🔗 Explore more in Hang Vu’s full blog post, including the Octalysis diagram by Yu-kai Chou:
https://cliveroachblog.com/how-gamification-is-revolutionizing-social-media-engagement-by-hang-vu/

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In this podcast we discover how avatars are transforming marketing, communication, to online events and training. We explore the business cases for Avatars and look at the top free tools to create your first one.

Finally I list my "Just Add Social" actionable Key Takeaways for using Avatars.

The Social Savvy scale is level 6: "Competent" with advanced handling of routine social media marketing tasks.

Here are two interesting links referred to in this podcast:

Top Free Creation Tools:
https://readyplayer.me
https://www.lensa-ai.com
https://www.d-id.com
https://www.synthesia.io
https://avatoon.me
https://www.mytafi.com

| Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |

AI is revolutionizing social media marketing—but are you using it effectively?

Marketers can now save time, reduce manual work, and focus on strategy with AI-powered tools. In In this podcast I explore 5 key areas where AI makes a real impact—from content curation to ad optimization. 💡 How has AI changed the way you work?

Finally, I list my "Just Add Social" actionable Key Takeaways for using AI in social media marketing.

This Podcast is a social savvy scale level 4 : Proficient. At this level you have developed the problem-solving skills of social media marketing. At this level of social media marketing you can take full advantage of the podcast advice to successfully optimize campaign strategy and content curation using AI.

Here are the interesting links that I referred to in the podcast:

https://www.sprinklr.com

https://www.hootsuite.com/

https://cliveroachblog.com/how-to-use-hootsuite-owlywriter-ai/

https://www.lately.ai/

https://cliveroachblog.com/lately-ai-work-faster-and-smarter/

https://sproutsocial.com/

https://www.visibrain.com/

https://www.brandwatch.com/

https://missinglettr.com/

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In this podcast episode, I dive into 12 social media innovations that shaped 2024. From the rise of new platforms to cutting-edge features, the social media landscape continues to evolve at lightning speed. 📈

But it’s not just about what’s new—it’s about how these innovations can work for you! That’s why I wrap up with my "Just Add Social" Key Takeaway—an actionable strategy to help you adopt these trends and apply them effectively in the months ahead.

Whether you’re a social media newbie or just looking to stay ahead of the curve, this podcast is for you. The Social Savvy Scale for this episode is Level 1—perfect for beginners or anyone with minimal experience to gain valuable insights without feeling overwhelmed.

🎧 Ready to explore the new social media innovations? While you listen, think how to future-proof your social media strategy and tactics. Tune in now!

| Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |

Unlock the Power of Employee Advocacy. this podcast explores the 6 steps to building a winning advocacy strategy.

Did you know employees can amplify your brand’s reach when equipped with the right tools and processes? 💡 From finding the perfect tool to tracking success with analytics, this podcast explores the 6 steps to building a winning employee advocacy strategy.

Finally I list my "Just Add Social" actionable Key Takeaways for building a winning advocacy strategy.

The Social Savvy scale is level 3: This means that "basic" knowledge of social media marketing is all that is needed for this podcast. If you are comfortable with the fundamental skills of social media marketing, then you can implement the insights from this podcast.

In this podcast I mention a list created by Gartner of employee advocacy tools. Here is the link https://www.gartner.com/reviews/market/employee-advocacy-tools

| Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |