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Why do most digital marketing campaigns crawl to a messy death?

It isn’t a budget problem, and it isn't a strategy problem, it’s a personality problem.

In this episode of The Marketing Alignment Podcast, Clive Roach strips back the corporate jargon to expose the hilarious, chaotic, and costly clash of the eight archetypes running your marketing machine. From the brand designer crying over Helvetica to the compliance officer redacting your best ideas, the IT manager guarding the server room, and the social media specialist chasing 15-second viral trends, we are all playing entirely different tunes.

But here is the million-dollar plot twist: this friction is actually your biggest competitive advantage.

Backed by behavioural science and hard growth metrics from McKinsey and Gartner, Clive reveals the exact conductor framework you need to align these clashing soloists into a high-ROI orchestra.

If you are tired of departmental turf wars and ready to drive up to 19% faster revenue growth, hit play. It’s time to stop making noise and start making music.

Listen now and find out:

- The psychological DNA of your campaign team (using DISC and the Big Five).
- Why "siloed protection" is secretly destroying your speed-to-market.
- The exact leadership playbook to turn natural friction into flawless execution.

Every episode is labelled with our signature Social Savvy Scale (1-10), allowing you to bypass the noise and jump straight to the exact tactical depth your business needs today. No fluff, no guru secrets, just high-performing social strategies that drive real revenue growth. This podcast episode has a Social Savvy Scale 5 "Skilled", which is classed as Intermediate, thus being able to tackle moderately complex social media marketing challenges.

| Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |

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Stop shouting into the wrong room.

In 2026, chasing follower counts is a vanity trap that’s quietly draining your marketing budget. Hosted by ROI-driven strategist Clive Roach and produced in the Just Add Social studio, Just Add Social is the podcast that strips away the algorithm hype to hand you the exact, data-backed frameworks that turn social activity into measurable pipeline impact.

Every episode is labelled with our signature Social Savvy Scale (1-10), allowing you to bypass the noise and jump straight to the exact tactical depth your business needs today. No fluff, no guru secrets, just high-performing social strategies that drive real revenue growth. This podcast episode has a Social Savvy Scale 8 - Advanced - Expert-level knowledge of social media marketing, capable of innovation and optimization of campaign strategy and tactics.

The Quick Win: Stop trying to be everywhere.

We dissect the fresh Emplifi 2026 Benchmark Report alongside Clive’s latest platform analysis to show you exactly which two platforms are worth your creative energy this quarter, and how to build a high-converting vertical video system without a Hollywood budget.

Here is the Emplifi link referred to in this podcast:
https://emplifi.io/resources/social-media-benchmarks/

| Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |

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What if AI could bring lost places back to life? In this episode, I explore how I used generative AI to recreate my demolished secondary school, transforming old photos and memories into a living, breathing school day. From dark rainy mornings to sunlit playgrounds, this isn’t just about visuals… it’s about rebuilding experiences that no longer exist.

But this goes far beyond one school. This is a glimpse into a new creative frontier where AI can reconstruct the past, trigger emotion, and reconnect people with places they thought were gone forever. If you’re curious about what AI can really do, and how you can start experimenting yourself, this episode will give you both inspiration and practical direction.

This episode is being published as part of Podcasthon2026 (#Podcasthon) and my chosen charity is ADHD Aware!

Finally I also list my "Just Add Social" actionable Key Takeaway for you to get going with your own project.

The Social Savvy scale of this podcast is level 1: Beginner /Novice. Entry-level understanding, basic concepts, minimal experience of social media is all that is needed to enable you to start using one of these tools due to the podcast insights.

| Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |