🎙️ Step into “Social Media Jail” — a tongue-in-cheek courtroom drama for modern marketers. Our “Social Media Jedi” prosecutes vanity metrics, AI comment bots, and fake followers while defending ethical, revenue-driven marketing.

In this podcast episode you’ll hear how campaigns go off the rails (hello, engagement pods), and how to fix them with clear KPIs tied to pipeline and LTV. We unpack AI transparency (C2PA, disclosures), bot clean-up, and much more to prove real impact.

You’ll learn:

- How to swap likes for leads (and qualified ones at that)
- What data-driven attribution and modeled conversions actually mean
- Ways to connect GA4 + CRM to report revenue, not vibes
- How to stay ethical with AI: provenance, policies, and disclosures
- The vanity-metric myths that get teams “sentenced” every quarter

Hit play, beat the verdict, and graduate from clicks to cash—ethically. Subscribe for more smart, snackable marketing wins.

Finally I list my "Just Add Social" actionable Key Takeaways.

The Social Savvy scale is level 3: "Basic" - Comfortable with fundamental skills of social media marketing.

| Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |

🎶 “Nothing beats a Jet2 holiday!”
Heard this lately? It’s not just a jingle. It’s become a full-blown social trend.

💼 Brands, take note:
🔹 Easy to use audio
🔹 Positive vibes
🔹 Real people, real joy

The result? Jet2 won social media this summer ☀️ - and they didn’t even have to try hard. ✈️ Could your brand become the next viral sound?

In this podcast, we explore how it all started and why it became so popular. However, what was the effect on Jet2’s brand in social media?

Finally I list my "Just Add Social" actionable Key Takeaways centred around how brands should respond to unexpected trending brand mentions.

The podcast Social Savvy scale is level 6: "Competent" - So advanced handling of routine social media marketing tasks is seen as useful in order to take advantage of the podcast advice to successfully optimize campaign strategy and tactics.

| Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |

Today, we’re diving into something straight out of sci-fi… but very real.
Chinese entrepreneur Luo Yonghao just livestreamed to over 13 million viewers.
Generated $7.6 million in sales.
And here’s the kicker—he wasn’t even there.

It was his digital AI avatar.
Speaking. Reacting. Selling.
And outperforming his human-hosted shows.

So what does this mean for you — whether you're leading brand strategy or building social campaigns from scratch?

In this podcast episode, I explore the impact AI avatars could have on digital marketing.
How real-time avatars could host events, run product demos, or even lead your next webinar.
And what’s realistic today… vs. what’s still science fiction.

Finally I list my "Just Add Social" actionable Key Takeaways for using Avatars.

The Social Savvy scale is level 5: "Skilled" - Able to tackle moderately complex social media marketing challenges.


Here are two interesting links referred to in this podcast:

– Synthesia (https://www.synthesia.io/)
– Hour One (https://hourone.ai/)
– D-ID (https://www.d-id.com/)

| Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |