People love to say the podcast world is oversaturated. It’s not. The truth is, it’s only crowded at the bottom. In this episode, we'll explain why most shows get stuck and what separates the forgettable podcasts from the ones that actually drive business.

You’ll learn why chasing sponsors is a waste of time, how to avoid blending in with every generic interview show, and what it really means to compete in your specific niche.

Lastly the value (and nonsense) behind TIME’s 100 Best Podcasts list and lessons you can steal from the shows that made it.

If you're serious about growth, this episode will reset how you think about your competition.

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📅 Book a free call → https://freepodcasthelp.com

📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/

🎧 Thanks for tuning into It’s Not Just Talking! Subscribe, leave a review, and keep leveling up your podcast. 🚀🔥

🔗 Follow us on social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions

If you've ever said "I'm not a money person," this one's for you.

Christian Brim is a CPA, the author of Profit First for Creatives, and a guy who knows exactly what it’s like to build a business around your passion. We get into the real money struggles creatives face, why traditional budgets just don't work, and what to do instead.

We also talk about using content to build trust before anyone ever clicks play, how to test your way into a marketing strategy, and why it's okay to estimate your numbers as you go.

Plus, Christian is giving away the full PDF of his book for free.

Get your copy here - https://christianbrim.com/profit-first/

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📩 Get expert insights every week. Join the SBX Newsletter → https://sbxproductions.com/the-sbx-newsletter/


📅 Book a free call → https://freepodcasthelp.com

📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/

🎧 Thanks for tuning into It’s Not Just Talking! Subscribe, leave a review, and keep leveling up your podcast. 🚀🔥

🔗 Follow us on social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions

Downloads are not the whole story. Not even close. I talk to business owners all the time who think their podcast is failing just because the download number isn’t huge. That’s not how this works.

In this episode, we’re digging into what actually matters when it comes to podcast data. Because if you’re using your show to grow your business, you need to measure way more than downloads. I’m talking about audience behavior across platforms, what kind of content gets people to reach out, and how your show fits into your bigger marketing machine.

This is how you figure out if your podcast is doing its job or just taking up your time.

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📩 Get expert insights every week. Join the SBX Newsletter → https://sbxproductions.com/the-sbx-newsletter/


📅 Book a free call → https://freepodcasthelp.com

📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/

🎧 Thanks for tuning into It’s Not Just Talking! Subscribe, leave a review, and keep leveling up your podcast. 🚀🔥

🔗 Follow us on social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions

Victor Idoko is a financial analyst. He lives in spreadsheets, ROI, and dollar signs. So when a guy like that decides to start a podcast, you know it’s not just for fun. It’s strategic.

In this episode, we dig into why a podcast was the smartest marketing move for his business and how it’s become a trust-building, client-attracting machine. We talk about return on time, how podcasting connects to real revenue, and what most business owners get completely wrong when it comes to content.

If you’ve been on the fence about whether a podcast is worth the effort, this is the conversation you need to hear.


Visit Victor's Website - https://cfvservices.com.au/
Email Victor - victor@cfvservices.com.au

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📩 Get expert insights every week. Join the SBX Newsletter → https://sbxproductions.com/the-sbx-newsletter/


📅 Book a free call → https://freepodcasthelp.com

📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/

🎧 Thanks for tuning into It’s Not Just Talking! Subscribe, leave a review, and keep leveling up your podcast. 🚀🔥

🔗 Follow us on social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions

We killed our studio. Literally. This is the final recording from the space where we made 95% of our episodes and it’s not because we “outgrew” it or found something better. It’s because we had to face a brutal truth: the business plan wasn’t working. In this episode of It’s Not Just Talking, we’re walking you through exactly why we shut it down, the painful realizations that led to the decision, and how to know when to pull the plug on your own plans. If you’re clinging to a strategy that’s draining more than it delivers, this one’s for you.

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📩 Get expert insights every week. Join the SBX Newsletter → https://sbxproductions.com/the-sbx-newsletter/


📅 Book a free call → https://freepodcasthelp.com

📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/

🎧 Thanks for tuning into It’s Not Just Talking! Subscribe, leave a review, and keep leveling up your podcast. 🚀🔥

🔗 Follow us on social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions

Tired of chasing affiliate deals or hoping for ad revenue? Shayna Davis joins Vince to share a smarter way to make money from your podcast. She explains how your show can position you as an expert and help you land real corporate contracts.

This isn’t about getting sponsors for your podcast, it’s about getting sponsors because of your podcast. Learn how to pitch your full brand and ecosystem, shift your mindset around monetization, and start using your content to close big deals.

If you coach, consult, or host events, this episode shows you how to turn your podcast into a revenue-driving asset.

Freebie: Profit Ready Podcast - profitreadypodcast.com

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📩 Get expert insights every week. Join the SBX Newsletter → https://sbxproductions.com/the-sbx-newsletter/


📅 Book a free call → https://freepodcasthelp.com

📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/

🎧 Thanks for tuning into It’s Not Just Talking! Subscribe, leave a review, and keep leveling up your podcast. 🚀🔥

🔗 Follow us on social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions

Most podcasters start with the wrong blueprint. They get sold bad advice, aim at the wrong goals, and build a show that doesn’t serve their business. That’s why rebranding isn’t a failure, it’s a smart move.

In this episode, Vince breaks down why rebrands are often the best decision you can make, when to know it’s time, and how to do it the right way.

If your show isn’t aligned with your goals, audience, or offers…you’re wasting your time. Let’s fix that.

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📩 Get expert insights every week. Join the SBX Newsletter → https://sbxproductions.com/the-sbx-newsletter/


📅 Book a free call → https://freepodcasthelp.com

📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/

🎧 Thanks for tuning into It’s Not Just Talking! Subscribe, leave a review, and keep leveling up your podcast. 🚀🔥

🔗 Follow us on social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions

Dave Jackson has helped more podcasters than just about anyone alive. In this episode he breaks down the real timeline for growth why most shows never make money and how business owners can actually win even with small numbers.

We’re talking niche strategy partnering smart building trust and the one mistake that kills most shows before they get going. If you want a podcast that builds your business instead of burning your time listen to this one.

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📅 Book a free call → https://freepodcasthelp.com/

✅ Find out what’s holding you back! Take the Podcast Compass Quiz → https://sbxproductions.com/podcast-compass-quiz/

📩 Get expert insights every week. Join the SBX Newsletter → https://sbxproductions.com/the-sbx-newsletter/

📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/

🎧 Thanks for tuning into It’s Not Just Talking! Subscribe, leave a review, and keep leveling up your podcast. 🚀🔥

🔗 Follow us on social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions