When insights partnerships fall short, what can be done? Join Nick Graham, Founder of Vertemis and former global insights leader at Mondelez and PepsiCo, as he discusses the challenges and solutions in the world of market research and insights partnerships. In this episode of MRII’s Insights and Innovators podcast, Nick reveals where the disconnect happens between agencies and clients, shares real-life examples, and offers a strategic approach to evolving the industry. Learn what both sides need to do differently to drive impactful business growth and how to better leverage technology in research.

00:00 Introduction and Welcome

00:54 Meet Nick Graham: Insights Leader

01:29 Challenges in Insights Partnerships

02:11 Nick's Perspective on Insights Impact

05:29 Real-Life Examples of Insights Failures

09:48 Redesigning Brand-Agency Relationships

14:57 Client-Side Responsibilities

19:39 From Insights to Strategy

26:07 Advice for Future Insights Leaders

31:40 Conclusion and Farewell

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

Explore more episodes and resources → https://www.greenbook.org/podcast-network

Learn more about MRII → https://mrii.org/

Success hinges on finding the right balance between humans and AI. In this episode of MRII's Insights and Innovators podcast, host Z Johnson is joined by Simon Glass, CEO of Discuss. Together, they delve into the impact of AI on the workplace, examining how it redefines roles, the importance of critical thinking, and effective change management strategies. With AI automating various tasks, discover how organizational dynamics and leadership must evolve to prepare and empower employees in this new hybrid environment.

00:00 Introduction: Balancing Human and AI in the Workplace

00:39 Podcast Introduction and Guest Introduction

01:40 Transforming Teams with AI: A Leader's Perspective

03:33 AI's Impact on Job Roles and Skills

05:49 Critical Thinking: The Key to Thriving with AI

09:19 Change Management in the Age of AI

13:21 Balancing AI and Human Roles

19:05 Advice for Leaders and Employees on AI Integration

21:54 Conclusion and Final Thoughts

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

Explore more episodes and resources → https://www.greenbook.org/podcast-network

Learn more about MRII → https://mrii.org/

“AI helps you understand what keeps people awake at night without human bias.” In this episode of MRII's Insights and Innovators podcast, host Niels Schillewaert, Head of Research at Conveo.ai, speaks with Stan Sthanunathan, CEO of i-Genie.AI. Stan shares his journey from corporate roles at Unilever and Coca-Cola to co-founding his AI-driven insights company. The discussion covers reinventing oneself, the evolving role of AI in the insights industry, and valuable advice for early to mid-career professionals and leaders on leveraging AI while maintaining human-centricity. Tune in for a candid conversation on the future of insights and leadership.

00:00 Introduction to the Podcast

00:47 Meet Stan Sthanunathan: A Career Overview

02:06 The Pivot to Entrepreneurship

03:34 Challenges of Starting a New Company

05:33 The Role of AI in Insights

10:27 AI's Impact and Limitations

21:45 Skills for Thriving in the AI Era

25:28 Advice for Leaders on AI Integration

28:01 Conclusion and Final Thoughts

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

Explore more episodes and resources → https://www.greenbook.org/podcast-network

Learn more about MRII → https://mrii.org/

“Stop trying to pretend that everything is smooth.”

In this episode of Insights and Innovators, host Jon Last sits down with Brianna Sylver, President of Sylver Consulting and author of 'Leading Through Free Fall'. They discuss how researchers and innovators can navigate project turbulence, reframe resistance, and create safe landings for their ideas. Brianna delves into understanding emotional intelligence, creating actionable insights, and maintaining stakeholder engagement from concept to implementation.

Tune in as they explore practical tools and strategies to manage change and drive innovation in the ever-evolving landscape of market research.

00:00 Introduction to Resistance in Projects

00:18 Welcome to Insights and Innovators Podcast

00:32 Interview with Brianna Sylver

01:07 Understanding Turbulence and Resistance

02:18 The Grief Curve and Project Resistance

03:54 Framework for Innovation: Suiting Up, Free Fall, and Safe Landing

04:11 Suiting Up: Preparing for Project Success

07:24 Navigating Resistance: Embracing Free Fall

08:39 Real-World Examples and Practical Tools

17:59 Safe Landing: Ensuring Implementation Success

22:59 Future of Innovation and Emotional Intelligence

24:33 Conclusion and Free Gift for Listeners

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-network

Learn more about MRII → https://mrii.org/

Discover how Robinhood's research team navigates the rapidly changing financial landscape to democratize finance for all. In this episode of MRII's Insights and Innovators podcast, Katie Gross speaks with Celeste Ridlen, Head of Research at Robinhood. They discuss the crucial role of research in shaping Robinhood's product and marketing strategies, the evolving responsibilities of insights leaders, and how Robinhood leverages AI to enhance research efficacy. Learn about the unique challenges faced by a high-growth fintech company and the strategies used to stay agile and customer-focused.

00:00 Introduction to Insights and Innovators Podcast

00:28 Meet Celeste Ridlen: Head of Research at Robinhood

01:08 The Role of Research in Robinhood's Mission

03:31 Impact of Insights on Product and Marketing

05:05 Ensuring Research is Acted Upon

07:10 Executive Expectations and Demonstrating Value

10:11 Staying Agile in Research Approaches

12:20 Leveraging AI in Research

15:53 Essential Skills for Modern Researchers

19:12 Challenges in Data Accuracy

20:55 Conclusion and Final Thoughts

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-network

Learn more about MRII → https://mrii.org/

Senior leaders don't want the data, they want the answer. In this episode of 'Insights and Innovators' hosted by Zontziry “Z” Johnson, Founder of MRXplorer, J. Walker Smith, Chief Knowledge Officer at Kantar, discusses the vital importance of presentation delivery. He shares how to effectively connect data with people, tackle common delivery mistakes, and why eye contact and hand movements matter. Smith also covers strategies for ending presentations strongly, handling Q&A sessions, and the importance of practice and preparation.

Chapters

00:00 Introduction: The Importance of Delivery in Presentations

00:17 Welcome to MI Eyes Podcast

00:30 Data to Drama: Part Two with Kantar's Jay Walker Smith

01:05 The Significance of Delivery Over Data

03:01 Common Presentation Mistakes

04:32 Rapid Fire Tips for Effective Presentations

08:20 The Power of Ending Strong

13:06 Handling Q&A Sessions

18:39 Final Thoughts and Practical Advice

21:28 Closing Remarks and Thank You

22:55 Writing a Letter to the Next Generation

27:29 Guiding Principles: Passion and Bravery

28:49 Conclusion and Final Thoughts

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

Explore more episodes and resources → https://www.greenbook.org/podcast-network

Learn more about MRII → https://mrii.org/

Want your audience to remember your big idea? Join Zontziry 'Z' Johnson as she speaks with J. Walker Smith, Chief Knowledge Officer at Kantar, on the 'Insights and Innovators' podcast. Smith shares his expertise on the art and science of storytelling with data, including why many research presentations are forgettable and how to ensure your key point sticks. Get tips on creating impactful headlines, structuring your story, and understanding the importance of focusing on one central idea to make your presentations truly memorable.Chapters

00:00 Introduction and Welcome

00:35 Meet J. Walker Smith

01:17 The Art of Storytelling with Data

04:32 Engaging Different Audiences

12:56 Crafting Memorable Headlines

16:35 Structuring Your Presentation

22:04 The Perfect One-Slide Presentation

26:02 Conclusion and Farewell

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

Explore more episodes and resources → https://www.greenbook.org/podcast-network

Learn more about MRII → https://mrii.org/

Discover why John Dick, Founder and CEO of CivicScience, believes that paying survey respondents introduces bias and why shorter surveys offer better data. In this episode of Insights and Innovators by MRII, host Jon Last explores CivicScience's innovative micro-survey method that scales to over a million responses daily without financial incentives. Learn about the evolution of syndicated data, the impact of AI, and the importance of storytelling in market research. This session is a must-listen for anyone interested in the future of market research and insights.

00:00 Introduction to Market Research Trends

00:13 Welcome and Episode Overview

00:26 Guest Introduction: John Dick of CivicScience

00:37 The Problem with Traditional Surveys

00:56 Civic Science's Innovative Approach

01:39 Engaging Respondents Without Incentives

01:59 The Importance of Short Surveys

04:56 Scaling Data Collection

07:24 Ensuring Data Representativeness

10:24 Comparing Traditional and New Methods

12:38 Challenges in Convincing Clients

15:34 Efficiency and Profitability of New Methods

17:35 The Role of AI in Market Research

21:39 Skills for Success in Market Research

25:35 Conclusion and Final Thoughts