When insights partnerships fall short, what can be done? Join Nick Graham, Founder of Vertemis and former global insights leader at Mondelez and PepsiCo, as he discusses the challenges and solutions in the world of market research and insights partnerships. In this episode of MRII’s Insights and Innovators podcast, Nick reveals where the disconnect happens between agencies and clients, shares real-life examples, and offers a strategic approach to evolving the industry. Learn what both sides need to do differently to drive impactful business growth and how to better leverage technology in research.

00:00 Introduction and Welcome

00:54 Meet Nick Graham: Insights Leader

01:29 Challenges in Insights Partnerships

02:11 Nick's Perspective on Insights Impact

05:29 Real-Life Examples of Insights Failures

09:48 Redesigning Brand-Agency Relationships

14:57 Client-Side Responsibilities

19:39 From Insights to Strategy

26:07 Advice for Future Insights Leaders

31:40 Conclusion and Farewell

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

Explore more episodes and resources → https://www.greenbook.org/podcast-network

Learn more about MRII → https://mrii.org/

Success hinges on finding the right balance between humans and AI. In this episode of MRII's Insights and Innovators podcast, host Z Johnson is joined by Simon Glass, CEO of Discuss. Together, they delve into the impact of AI on the workplace, examining how it redefines roles, the importance of critical thinking, and effective change management strategies. With AI automating various tasks, discover how organizational dynamics and leadership must evolve to prepare and empower employees in this new hybrid environment.

00:00 Introduction: Balancing Human and AI in the Workplace

00:39 Podcast Introduction and Guest Introduction

01:40 Transforming Teams with AI: A Leader's Perspective

03:33 AI's Impact on Job Roles and Skills

05:49 Critical Thinking: The Key to Thriving with AI

09:19 Change Management in the Age of AI

13:21 Balancing AI and Human Roles

19:05 Advice for Leaders and Employees on AI Integration

21:54 Conclusion and Final Thoughts

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

Explore more episodes and resources → https://www.greenbook.org/podcast-network

Learn more about MRII → https://mrii.org/

“AI helps you understand what keeps people awake at night without human bias.” In this episode of MRII's Insights and Innovators podcast, host Niels Schillewaert, Head of Research at Conveo.ai, speaks with Stan Sthanunathan, CEO of i-Genie.AI. Stan shares his journey from corporate roles at Unilever and Coca-Cola to co-founding his AI-driven insights company. The discussion covers reinventing oneself, the evolving role of AI in the insights industry, and valuable advice for early to mid-career professionals and leaders on leveraging AI while maintaining human-centricity. Tune in for a candid conversation on the future of insights and leadership.

00:00 Introduction to the Podcast

00:47 Meet Stan Sthanunathan: A Career Overview

02:06 The Pivot to Entrepreneurship

03:34 Challenges of Starting a New Company

05:33 The Role of AI in Insights

10:27 AI's Impact and Limitations

21:45 Skills for Thriving in the AI Era

25:28 Advice for Leaders on AI Integration

28:01 Conclusion and Final Thoughts

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

Explore more episodes and resources → https://www.greenbook.org/podcast-network

Learn more about MRII → https://mrii.org/