In this episode of the Influence Anyone Podcast, host Howie Chan interviews Dr. Brynn Winegard,  an award-winning neuroscientist, a former Fortune 500 marketing executive, and author of The Working Brain. Her specialty is translating complex neuroscience into practical performance strategies so you can lead, sell, and communicate better than your biology wants you to.

They delve into  how your outdated wiring sabotages your impact, and exactly how to reprogram it.

Dr. Brynn provides key neuroscience insights that will have you changing your schedule right away. She shares how decisions are really made, what  the actual prime time of our brain is, how to optimize your performance, a framework  to enact our best selves, and science-backed tips for successful influence.

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Episode Breakdown:

0:00:00 How Dr. Brynn runs a sugar-free household

0:05:24 The surprising neuroscience of decision-making

0:13:14 How to use your brain to be better

0:21:30 Peak performance and the miracle morning

0:27:32 How Dr. Brynn optimizes her workday performance

0:41:27 Debunking brain myths and misconceptions

0:45:19 The MERIT framework  to enact our best selves

0:58:05 Neuroscience insights for effective influence

1:08:51 Call to action: own and influence your thoughts

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In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success. He delves into  the first and most critical step of influencing anyone: getting someone to pay attention.

Howie shares how to grab attention like the best marketers in the game without manipulation or gimmicks. He covers what curiosity really is, how your brain reacts to open loops, and how leaders can use this to connect, convert, and communicate more powerfully with the 3C's framework.

Episode Breakdown:

00:00 The  Zeigarnik effect

09:42 Contextual curiosity

12:33 Cognitive dissonance

13:59 Completion bias

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In this episode of the Influence Anyone Podcast, host Howie Chan interviews Dr. Douglas Kenrick,  an evolutionary psychologist and professor at Arizona State University, who has also worked with Dr. Robert Cialdini, the godfather of influence, over the years.

They delve into  the primal forces behind decision-making and the underlying reason why we do what we do.

Dr. Kenrick provides the basic structure of evolved human motives and how to use them, along with the 7 principles of influence, to persuade others more effectively. He also shares a way to enjoy your work more and how you don't need to be dominant and aggressive to be a good leader.

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Episode Breakdown:

0:00:00 Kenrick’s redemption and early academic path

0:08:17  The controversial evolutionary psychology

0:17:00 The primal forces behind our decisions

0:23:23 Solving for ancient problems in modern times

0:25:15 Prestige-based vs. dominance-based leadership

0:30:25 How our ancient motives affect our influence

0:41:40 Sex, Murder, and the Meaning of Life insights

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Get the books, Solving Modern Problems with a Stone-Age Brain, The Rational Animal, and Sex, Murder, and the Meaning of Life.

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How Can I help you?

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Pranav Yadav, the CEO of Neuro-Insight,  a Forbes 30 under 30 recipient, and a neuroscience advisor to the Forbes CMO Council. At Neuro-Insight,  he helps brands decode what actually influences people by measuring subconscious brain activity to see what drives memory, emotion, and action.

They delve into  subconscious storytelling, memory encoding, and why language is the least interesting part of communication.

Pranav shares practical neuroscience insights not only into how our memories are created, but into how they actually influence our decisions. He also provides a framework for behavior change and what people and brands can do to become more memorable.

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Episode Breakdown:

0:00:00  Where the root of all marketing starts

0:05:04 Subconscious: look for data in the right place

0:11:46 How Neuro-Insight measures subconscious responses

0:15:24 Memory encoding and the drivers of memory creation

0:21:50 Recall debunked: how memories really inform decisions

0:27:11 What brands can do to become more memorable

0:35:09 Priming: How Neuro-Insight is uniquely positioned to study it

0:40:50 Three fundamental principles of behavior change

0:47:10 Why climate change communications are failing

0:56:30 Three fundamentals of being remembered

From Our Guest:

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How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan interviews Mike Kim,  a top personal branding expert and bestselling author of You Are the Brand. He's helped seven and eight-figure entrepreneurs, like Donald Miller and John Maxwell, build influence without losing integrity.

They delve into how to build a brand where people come to you and seek your guidance, and that's rooted in who you're becoming, not just what you're selling. Mike provides his 3-step framework for building a winning, authentic personal brand, tips on how to start putting yourself out there, insights into his more famous clients, and a simple practice that's made him happier and more resilient.

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Episode Breakdown:

0:00:00 A journey of transformation and deep honesty

0:08:36 Personal vs. corporate brand misconceptions

0:11:13 Insights into seven and eight-figure entrepreneurs

0:14:25 Not everyone has what it takes, do you?

0:20:13 Your only real advantage in the age of AI

0:27:57 The framework to unlock your voice and brand

0:36:38 Put yourself out there and be willing to suck

0:47:02 How to get started creating content

0:51:06 The line between authenticity and transparency

1:02:34 Building your personal brand while still employed

1:07:26 Signature assets and the power of familiarity

1:09:22 Evolution, self-compassion, and the Five Minute Journal

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Get the books, You Are The Brand and Own Your Brand, Own Your Career.

Listen to the You Are The Brand Podcast.

Watch Mike's mom reacting to Mike's book for the very first time here.

Listen to Mike's podcast episode on reconciling his relationship with his father.

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How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success.

He delves into the Behavioring Operating System, a framework to  influence human behavior intentionally, ethically, and effectively. Howie provides the six P.R.I.M.A.L. truths of human behavior, the five levers of influence – external, internal, emotional, rational, and relational –, and five questions to ask yourself before applying each of them.

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Episode Breakdown:

0:00:00 The importance of influencing with ethics

0:05:56 The P.R.I.M.A.L. truths of human behavior

0:09:43 The 5 levers of the Behavioring OS

0:18:08 Ask yourself this before influencing

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How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan interviews Jay Clouse. The founder of Creator Science has been helping creators earn trust at scale for over 8 years. He has a successful podcast, newsletter, and community. He has taught over 10,000 students how to be creators and has helped big names such as Pat Flynn and Ali Abdaal.

They delve into the ins and outs of building and maintaining trust, what that looks like in practice for creators, and how they can avoid the biggest pitfalls in their way.

Jay provides a framework with the 4 traits that signal to others you're trustworthy, a winning formula for uniquely attacking a large market successfully, and the secret behind how he got Seth Godin and James Clear as the first two guests on his podcast.

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Episode Breakdown:

0:00:00 Personal brand and what makes you influential

0:05:17 What transparency in branding really means

0:15:31 The four major traits that earn trust

0:20:48 Optimizing for revenue vs. trust and influence

0:31:04 Why most creators fail

0:34:02 How to craft a premise to target a large market

0:39:09 The importance of talking to your customers

0:43:52 How Jay has been landing high-profile podcast guests from the 1st episode

0:51:43 Jay's strategy for who is starting now as a creator

0:57:31 A letter to Jay Clouse’s younger self

From Our Guest:

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Listen to Jay Clouse's podcast, Creator Science.

Catch up on my interview with “The Godfather of Influence” himself, Dr. Robert Cialdini.

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How Can I help you?

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Phill Agnew, host of the UK's #1 Marketing Podcast, Nudge. He is a true master at turning behavioral science into simple marketing tactics.

They delve into the real science of influence and discuss the most impactful strategies to get people to do what you want – ethically, of course.

Phill debunks one of the most widely discussed behavioral science effects and shares the right conditions where tiny tweaks can drive massive action. He also provides the keys to creating a fantastic business and three easy nudges that can help you change your own behavior.

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Episode Breakdown:

0:00:00 The origins of Nudge, the UK's #1 Marketing Podcast

0:06:14 Costly signaling, halo effect, and missed opportunities

0:14:42 The experiment that took Phill by surprise

0:23:10 The famous principle Phill calls BS on

0:32:00 How to make content highly valuable

0:46:43 Easy nudges to change your own behavior

0:54:37 The game-changing newness and sameness principle

1:00:27 The future of human behavior and 7 unchanging truths

1:05:18 A letter to Phill Agnew’s younger self

From Our Guest:

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Youtube

Listen to the podcast, Nudge Podcast.

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