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  • Coca-Cola & The Olympics: The Longest Sponsorship Deal in History

    Coca-Cola & The Olympics: The Longest Sponsorship Deal in History
    Feb 11 2026

    Coca-Cola has sponsored the Olympics since 1928, the longest partnership in sports history.

    In this episode of Social Brody, we break down the strategy behind this iconic deal: why the Olympics are such a powerful sponsorship property, how Coca-Cola evolved from logo exposure to experiential marketing, and what the Paris 2024 sustainability controversy teaches us about brand credibility and reputational risk.

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    15 Min.