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Social Brody podcast

Social Brody podcast

Von: Social Brody
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 Social Brody is a podcast about sponsorship deals, global events, and the business strategy behind the world’s biggest partnerships. Each episode breaks down how brands use sport, culture, and entertainment to build relevance, credibility, and long-term value. I talk about sponsorship stories of big brands and explore the history behind their most iconic partnerships. More at davidbrodecky.comSocial Brody
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  • Coca-Cola & The Olympics: The Longest Sponsorship Deal in History

    Coca-Cola & The Olympics: The Longest Sponsorship Deal in History
    Feb 11 2026

    Coca-Cola has sponsored the Olympics since 1928, the longest partnership in sports history.

    In this episode of Social Brody, we break down the strategy behind this iconic deal: why the Olympics are such a powerful sponsorship property, how Coca-Cola evolved from logo exposure to experiential marketing, and what the Paris 2024 sustainability controversy teaches us about brand credibility and reputational risk.

    More at davidbrodecky.com
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    15 Min.
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