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Beyond the Brief

Beyond the Brief

Von: Model B
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The Beyond the Brief podcast connects with the world's most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.

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  • Discussing the Big Factor Behind Better Marketing with Brian Krenzer

    Discussing the Big Factor Behind Better Marketing with Brian Krenzer
    Aug 11 2025

    Brian Krenzer has lived the marketing evolution, from arguing in Facebook comment sections to leading a full brand refresh at Verisys. Along the way, he’s steered big-name consumer brands, refined acquisition strategies, and learned the art of balancing brand building with metrics that matter. In this episode, Brian shares his opinions on chasing trends, why NPS is his north star, and how a data-driven mindset can still leave room for creativity.
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    41 Min.
  • From Sales to Strategy, Erik Johnson on Bringing Real-World Insight to Healthcare Marketing

    From Sales to Strategy, Erik Johnson on Bringing Real-World Insight to Healthcare Marketing
    Jul 22 2025

    Erik Johnson’s marketing career is anything but typical. Now VP of Marketing at Harmony Healthcare IT, Erik joins Beyond the Brief to share how his winding path through sales, operations, and Six Sigma shaped his people-first, problem-solving approach to healthcare marketing. Hear why real relationships, and real data, still matter most.
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    47 Min.
  • Briefs, KPIs, & Human Insight: Anne Bologna on What Strategy Really Looks Like Today

    Briefs, KPIs, & Human Insight: Anne Bologna on What Strategy Really Looks Like Today
    Jul 9 2025

    Anne Bologna doesn’t just do strategy, she lives it. As the Chief Strategy Officer at Crossmedia USA, Anne brings decades of experience across creative, media, and client-side roles to the table. In this episode, she joins us to talk about how strategy really works in today’s media chaos, from aligning KPIs to the art of the single, powerful brief.
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    37 Min.
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