In this episode of Beyond the Brief, Chris Perkins interviews Mathieu Limousi, CMO of Thunes, who shares his extensive journey in marketing and the FinTech industry. Mathieu discusses the importance of trust in payments, strategies for building brand awareness, and the unique marketing approaches required in different global markets. He also highlights the future of cross-border payments, the role of AI in marketing, and what’s next for Thunes as a rapidly growing company.

In this episode of Beyond the Brief, Chris Perkins interviews Robin Bowling, CMO of Curve Dental. Robin shares her extensive background in marketing and leadership, emphasizing the importance of continuous learning and strategic leadership. The conversation delves into team structure, customer personas, and the significance of building trust in marketing. Robin discusses the evolving landscape of trade shows, the balance between fun and seriousness in marketing, and the importance of authentic messaging. She also highlights the value of customer advocacy and shares insights on upcoming innovations at Curve Dental.

In this episode of Beyond the Brief, Chris Perkins interviews Brian Bullock, VP of Global Strategic Marketing at AVITA Medical. Brian shares his unconventional career journey, from his beginnings in Alaska to his roles in investment banking and aesthetics. He discusses the importance of execution in marketing, the dynamics of gender in the aesthetics industry, and the innovative approaches AVITA Medical is taking to improve patient care. The conversation highlights the significance of storytelling in medical marketing and the future directions for AVITA Medical's products and services.

In this episode of Beyond the Brief, Chris Perkins interviews Derek Weeks, CMO of Katalon, discussing his extensive background in B2B software and marketing. Derek emphasizes the importance of purposeful marketing, community engagement, and building trust with audiences. He shares insights from his experience creating the All Day DevOps community initiative, the role of empathy in marketing, and the significance of authenticity in connecting with customers. Derek also discusses his book, Unfair Mindshare, and how Katalon has achieved remarkable growth in the software testing market.

This episode of Beyond the Brief features Jon Barnes, a marketing author, top speaker, and strategist with a diverse background in automotive design, theology, and marketing. Jon shares his journey of self-discovery through creativity, the importance of cultural influences, and the impact of education on his marketing approach. He discusses the art of writing, personal branding, and the challenges of positioning in a crowded market.

His latest book, How to Become a Marketing Consultant, is a practical guide for experienced marketers looking to break out on their own and build something sustainable. The conversation also delves into the role of AI in marketing, the necessity of playfulness and creativity, and the dynamics of agency-client relationships. Jon offers valuable insights and advice for marketers navigating the ever-evolving landscape of marketing and technology.

In this episode of Beyond the Brief, Chris Perkins interviews Michael Callahan, CMO of Salt Security. They discuss Michael's unique career path from engineering to marketing, the importance of mentorship, and the value of embracing failure in the workplace. Michael shares insights on the evolving landscape of tech marketing, emphasizing the need for authenticity and vulnerability in communication. They delve into the significance of API security in today's digital landscape and into how to engage prospects in a crowded market effectively. The conversation concludes with thoughts on the future of AI and its relationship with API security.

In this episode of Beyond the Brief, Chris Perkins interviews Ryan Torresan, CMO of Peak Dental Services. Ryan shares his journey from a marketing background in automotive to the dental industry, discussing the evolution of Peak Dental Services and the role of dental support organizations (DSOs). He emphasizes the importance of consumer convenience in choosing a dentist, the diverse services offered by Peak, and the impact of AI and SEO in modern dental practices. Ryan also reflects on mentorship, career growth, and the future developments at Peak Dental Services.

In this episode of Beyond the Brief, Chris Perkins interviews Paul Roehrig, Chief Strategy and Marketing Officer at Ascendion. They discuss Roehrig's diverse background, the future of work, the importance of a client-centric culture, and how technology can be leveraged to enhance human life. Roehrig emphasizes the need for a human-centric approach in technology and the significance of learning from mentors throughout one's career. The conversation also touches on Ascendion's vision for innovation in software engineering and the importance of adapting to change in a rapidly evolving technological landscape.