Welcome back to SEASON 6 of the How I Do Content Podcast and of course Happy New Year!

To kick off the new year and the first episode back in 2026 I want to speak to something I notice at this time every single year as business owners return to their business after the Christmas / New Year holiday period.

And as 2026 marks my 7th year in business this is definitely a pattern that plays out on repeat.

The pattern is that people simply just pick up exactly where they left off in 2025.

Which is fine if 2025 worked perfectly for you. But if you're listening to this thinking "I want this year to actually be different" – then we need to talk about what that actually takes.

Because as the saying goes – nothing changes if nothing changes.

You can't do the same things you were doing in 2025 and magically have 2026 turn out differently.

So in today’s episode, I want to walk you through what it actually looks like to make smart, strategic changes in your business at the start of the year.

And I'm going to share how I used one of the hardest 12 months of my life after losing my Ned – as a catalyst to completely transform my business and my signature offer.

So let's dive in.

WORK WITH ME IN 2026

If you're ready to transform your offer, dial in your messaging, and build a business that actually feels good to run – I'd love to support you in 2026.

The best way to work together is inside Micro Messaging.

Over 6 months, we refine your messaging so it actually reflects your magic – and then we put it into action across your entire business. Your content. Your offers. Your lead magnets. Your sales pages. All of it.

Sign up now at https://thesocialbolt.com.au/micro-messaging/

WANT MORE?

• Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

2026 business strategy, 2026 business planning, business goals 2026, new year business reset, business audit for 2026, how to get different results in business, business pivot strategy, sustainable business growth, offer not selling, signature offer strategy, offer positioning, pricing strategy, messaging strategy, messaging not converting, content not resonating, ideal client messaging, positioning strategy, delivery model, program delivery structure, overdelivering burnout, simplify your offer, too many offers, feast or famine income, launch burnout, business model strategy

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Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

So here we are – the final episode of the How I Do Content Podcast in 2025.

Can you believe we started this year on Episode 182 and 12 months later closing the year with Episode 230.

And 2025 has been interesting right?!

So before I turn off the mic for the 2025 season, I’m going to use this episode to reflect on the past 12 months.

I’m a big believer that taking the time to reflect on your year actually helps you to evolve and grow each year. It’s something I do EVERY year and find it helpful to close out one chapter and move into the next year ready to drop some sirius magic.

So in today’s episode I’ll share my biggest lessons from 2025, what I’m most proud of and a glimpse into my 2026 vision.

So let’s do this!

WORK WITH ME IN 2026

If working with me in 2026 is something you’ve been thinking about, the best place to do that is inside Micro Messaging.

Right now I’m calling in witches and wizards to start in January.

The perks of signing up before the end of this year are you lock in the current pricing which is going up in January, you also get a bonus 1:1 Spellcraft Session in January to map out your Q1 content, offers, or launch strategy together PLUS a swag of other bonuses.

Sign up now at https://thesocialbolt.com.au/micro-messaging/

WANT MORE?

• Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

2025 business review, year in review for small business, end of year business reflection, bad year in business lessons, slow year in business, entrepreneur struggles, running a business during hard times, business owner burnout, staying in business when revenue drops, how to stay motivated as an entrepreneur, marketing when business is slow, showing up online consistently, content strategy for small business, email list growth strategies, lead generation for service based businesses, messaging for small business owners, how to improve marketing messaging, how to stand out in a saturated market, AI content marketing, AI generated content problems, authentic marketing strategies, selling without feeling pushy, business planning for 2026, small business goals for the new year

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Look, I'm just going to say it – showing up on camera sometimes feels awkward as hell.

I've been doing this for six years and there are still days where I'd rather do literally anything other than film video content – and I know I'm not alone in this.

But that’s the reality of running a business. And if you want people to actually connect with you and your business, you've got to show your face, use your voice and share your magic.

And I don't mean it needs a perfectly polished, Hollywood-level production. I mean you, being human, sharing your message.

Sure I could tell you to just “show up” and “be authentic” – but that’s not exactly helpful advice when you're sweating through your third take wondering why you can’t get it right.

So I’m calling in the big guns – Chantelle from Pink Sunnies Social.

Chantelle has an incredible background in film, social media, and events that's taken her from London to Los Angeles and back home to Australia. And for over a decade, she's been helping business owners step out of the shadows and actually show up – pink heart-shaped sunglasses and all.

What I love about Chantelle is that she started hiding behind those iconic pink sunnies because she was scared to show her face too. And now? She's creating content that helps other people find that same confidence.

In this episode of the How I Do Content Podcast, we talk about how to actually build confidence on camera even when you’re someone who doesn’t love the spotlight.

So if you've been avoiding making video content – this one's for you.

CONNECT WITH CHANTELLE KERWIN

• Follow Chantelle on Instagram @pinksunniessocial
• Find out more https://pinksunniessocial.com.au/

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

camera confidence, how to show up on camera, introvert on camera, video content tips, film industry content secrets, framing your shot, how to film yourself, talking to camera tips, content that converts, personal branding 2026, human-led content, AI vs human content, authenticity in content, how to stand out online, content overwhelm, video practice tips, how to stop feeling awkward on camera, content creation workflow, building confidence on video, storytelling for business, high-quality content tips, why your videos feel awkward, social media video tips, showing your face online, Instagram video tips, algorithm-proof content, content memorability, relatable branding, how to attract ideal clients with video, content that cuts through, avoiding AI slop, voice vs AI clones, viral content myths, vanity metrics truth, engagement drop Instagram, talk-to-camera reels, voiceover alternatives, content repurposing, video messaging clarity, building a personal brand online

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Can you believe that in just over a month we’ll be waving bye bye-bye-bye to 2025 and welcoming in 2026 – that’s wild right?!

I swear to dog we started 2025 like 5 minutes ago – but here we are white knuckling it until the end of the year.

And I don’t know about you, but I’ve already started thinking about and planning what 2026 is going to look like for myself and the business.

This is something I do every year around this time because I know when I prioritise it NOW, this means I can actually switch off over the Christmas / New Year period and rest and recharge…

Knowing that come January, I can dive straight into creating magic without feeling like I’m already 5-steps behind.

You’re setting yourself up for success when you have a plan to guide you. And I know this time of the year is hectic and you’re eye-balling that break – but the most successful people in business aren’t waiting until next year. They’re doing it now.

So in today’s episode of the How I Do Content Podcast, I’m going to take you through my simple and powerful yearly planning process.

It only takes around 30 to 60 minutes AND will set you up for success (with less overwhelm and stress) in 2026.

So let’s get planning!

WORK WITH ME IN 2026

If working with me in 2026 is something you’ve been thinking about, the best place to do that is inside Micro Messaging.

Right now, I’m calling in witches and wizards to start in January.

The price is going up in January, so if you want to lock in 2025 pricing, either jump on the waitlist or be ready when I drop the details in the next week.

https://thesocialbolt.com.au/messaging-waitlist/

WANT MORE?

• Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

Yearly business planning, 2026 business plan, how to plan 2026, end-of-year business planning, online business planning process, annual planning for entrepreneurs, year-in-review questions, business reflection questions, how to set business goals, 2026 goal setting, business revenue goals, offer suite audit, how to review your offers, pricing increase strategy, when to raise prices, 2026 launch plan, launch planning for online business, marketing plan 2026, content planning 2026, capacity planning for entrepreneurs, time-off planning for business owners, business support team planning, when to hire a VA, when to hire a business coach, business investments 2026, financial review for small business, marketing data review, sales data review, audience growth tracking, conversion rate review, planning for business growth, avoiding overwhelm in business, how to plan your business year, simple business planning process.

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Every year it happens.

You head into January full of intention – new planner, new strategy, new promise that this is the year your marketing finally feels organised and intentional.

And then by mid-February… you’re right back in reactive mode wondering what the hell happened.

In today’s episode of the How I Do Content Podcast, I’m breaking down why this cycle keeps repeating itself – and spoiler alert: it has nothing to do with your motivation, organisation, or discipline.

The real reason you slip back into reactive marketing is because your messaging isn’t doing the job it’s supposed to do.

When your messaging is unclear, everything you create becomes guesswork. You default to random acts of marketing, posting whatever pops into your head, filling space, relying on pressure or inspiration, and hoping it magically works.

And without strong messaging, your marketing has no direction – so of course it becomes reactive.

I’m diving into the three specific messaging mistakes keeping you stuck in this pattern: the chaos that happens when you create random content with no intention, the trap of speaking only to your warm audience (and accidentally blocking your own sales pipeline), and the reason people love your content but still don’t take the next step.

These are the patterns pulling you back into reactive mode year after year – and once you see them, you can change them.

If you want 2026 to be the year you finally break out of reactive marketing and step into proactive, intentional messaging that actually attracts, moves, and converts your audience – this episode is your sign to fix your messaging.

CHOOSE YOUR MESSAGING PATHWAY

Pathway 1: Micro Messaging (6 months of wizard-level support)

If you want powerful messaging that consistently attracts and converts your dream clients, join the waitlist to access the 2025 pricing before it increases in January.

https://thesocialbolt.com.au/messaging-waitlist/

Pathway 2: The Messaging Fastrack Intensive

Need your 2026 messaging + launch plan sorted fast? Limited end-of-year spots available, with something extra special for fast action-takers.

https://thesocialbolt.com.au/the-messaging-fasttrack/

TOPICS COVERED IN THIS EPISODE

reactive marketing, marketing consistency, marketing discipline, marketing planning, messaging strategy, business messaging mistakes, random acts of marketing, inconsistent content creation, content strategy for business, warm audience vs cold audience, top-of-funnel messaging, growing your audience online, sales pipeline problems, why my content isn’t converting, audience not buying, content that drives action, creating demand with messaging, improving messaging clarity, how to fix your messaging, why messaging matters in marketing, marketing momentum, content that moves people to buy, breaking reactive marketing habits, proactive marketing strategy, messaging for 2026 business growth, how to attract new leads, blocked sales pipeline, content that converts buyers, marketing direction and messaging, Micro Messaging program, messaging fast-track support.

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

When it comes to AI, you might feel a little conflicted.

Curious? Yes.

Interested? Definitely.

But also wondering – how do I use AI and not end up sounding like every other basic witch on the internet?

And trust me – you’re not alone.

So many women in business feel the exact same mix of fascination and fear when it comes to using AI.

And, to be honest, I feel the same hesitation towards AI.

But I also know that when you know how to use it properly (aka as a collaborator, not a replacement), it can save you time, expand your ideas, and help your business run more smoothly.

So I thought, let’s talk about AI on today’s episode of the How I Do Content Podcast – and let’s do it with the AI expert I trust the most – Brooke Wright.

Brooke is an AI strategist and creative technologist who’s on a mission to teach 10,000 women how to use AI to scale their businesses by 2026 without the tech overwhelm.

Brooke has this rare, refreshing way of talking about AI that feels grounded, ethical, and actually doable. She’s not here to scare you into using it or convince you robots are taking over.

She’s here to show you how AI can support your creativity, your individuality, and your business growth – in ways that feel good and aligned.

So if you’ve been AI-curious but also AI-cautious – this episode is your permission slip to explore it in a way that keeps your voice intact and your magic front and centre.

CONNECT WITH BROOKE WRIGHT

• Follow Brooke on Instagram @wright_mode
• Get Instant Access to Brooke’s FREE Workshop: AI First Four Founders https://www.wrightmode.com/aifirst
• Apply for The Wright Mode Membership https://www.wrightmode.com/membership
• Find out more https://www.wrightmode.com/

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

AI for women in business, how to use AI without losing your voice, AI as a creative collaborator, ethical AI use, AI overwhelm solutions, ChatGPT for small business, Claude vs ChatGPT vs Gemini, AI for content repurposing, automating your marketing workflow, AI for neurodivergent business owners, AI for ADHD entrepreneurs, how to start using AI, AI literacy for women, AI marketing tools, saving time with AI, AI for content creators, AI for social media repurposing, AI agents for business, automations for small business, using AI for research, AI-powered data analysis, video mode ChatGPT, AI and women’s confidence, overcoming AI resistance, AI myths debunked, AI and creativity, beginner-friendly AI tools, how to set boundaries with AI, AI for admin tasks, AI for lead generation research, future of AI for small businesses.

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

There are only a few weeks left where you have the undivided attention of your audience.

Mark your calendar because as soon as it hits around about the 12th of December, everyone starts winding down and clocking off.

So if you want consistent cash + clients to continue to flow into your business in 2026, you need to make sure you’re filling your sales pipeline with dream, fully-aligned clients now.

After over 6 years in business I see this scenario play out every single year. And every single year, everyone starts to freak out when they get to the middle of January and realise their sales pipeline is dry and they have no idea where their next client is going to come from.

So in today’s episode of the How I Do Content Podcast, I’m going to share how you can set yourself up now with a sales pipeline filled with hot AF leads who are READY to buy. Minus the mid-January freak out or having to work through the holidays.

SIGN UP FOR THE MESSAGING FOR LEADS MINI-MIND

It’s my new 2-week mini-mind designed to help you fix the one thing standing between you and consistent sales → your messaging.

We’ll create the kind of top-of-funnel strategy that keeps your sales pipeline full of hot-AF, ready-to-buy leads – the ones who already get your magic and are just waiting for the right invite.

It starts Monday 17th November and it’s only $47.

Let’s get your sales pipeline sorted so you too can switch off from the 12th of December knowing your marketing is still working – and your dream clients are already lining up for the new year.

Sign up at https://thesocialbolt.com.au/mini-mind/

WANT MORE?

• Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

2026 marketing plan, end of year marketing strategy, holiday marketing tips, sales pipeline strategy, how to fill your sales pipeline, attract dream clients, consistent clients in 2026, marketing for service providers, small business marketing plan, visibility strategy, content that converts, marketing during holidays, nurture your audience, sustainable marketing, visibility connection conversion framework, content strategy for coaches, top of funnel marketing, messaging that sells, lead generation for online business, audience engagement, sales funnel tips, building business momentum, content that attracts clients, how to keep leads warm, messaging for leads, business planning 2026, client attraction strategy, how to get sales while offline, why waiting until January doesn’t work, CEO marketing mindset, intentional marketing strategy

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Business is a numbers game but sometimes people over-obsess with the numbers.

They think more followers, more email subscribers, more leads = more sales.

But that’s not always the case.

Because you can have 1,000 new followers, 100 people join your freebie, or 50 leads in your DMs…

But if they’re not ready to buy, it doesn’t matter.

You’ll still find yourself chasing conversations that go nowhere, spending more time convincing than converting and wondering what you’re missing.

When really it’s not always about how many people are in the room – it’s about who’s in the room.

And that’s something I’ve been reminded of lately.

A new group has just joined Micro Messaging, and when I think about this group of brilliant, bright wizards – I see the power of messaging in action.

Because messaging is what helps me attract the right people – the ones who light me up, who get results, who bring the best energy into my offers.

So in today’s episode of the How I Do Content Podcast I’m sharing how I continuously fill my sales pipeline with high-intent, ready to buy dream clients.

Because it doesn’t happen by accident – it happens by design.

SIGN UP FOR THE MESSAGING FOR LEADS MINI-MIND

It’s a short, fun, and practical container to help you fine-tune your messaging so it consistently attracts the right people into your world.

In our 2 weeks together, you’ll learn how to craft content that builds desire, creates demand, and differentiates you from everyone else – so filling your pipeline with dream clients feels easy and intentional.

This is your opportunity to work together to build the leads system that brings dream clients into your world on repeat – this mini-mind is something I’ve never done before.

Oh and it’s only $47!

So if you’re done chasing cold leads and you’re ready to attract clients who are hot AF and ready to buy – sign up at https://thesocialbolt.com.au/mini-mind/

WANT MORE?

• Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

lead generation strategy, qualified leads vs quantity, high-intent leads, how to attract ready-to-buy clients, sales pipeline optimization, how to get better leads, messaging strategy for service-based business, marketing messaging examples, ideal client clarity, audience targeting for coaches, content that converts, how to build demand with messaging, brand differentiation, business growth through messaging, filtering leads with content, creating alignment in offers, improving lead quality, attracting dream clients online, sales funnel messaging tips, how to write magnetic content, micro messaging framework, high-intent marketing, demand creation strategy, values-based marketing, client attraction system, how to stop chasing leads, sales psychology for service providers, small business lead generation, messaging mini-mind, messaging for leads training, magnetic marketing language

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE