The online business world has a visibility problem.

And I don't mean there's not enough of it. I mean the advice is almost always the same: post every day, go live, do the Reels, build in public, be seen.

If you're someone who reads that list and feels your nervous system quietly revolt – you're not broken.

You just haven't found your version of visibility yet.

Because here's the thing – getting in front of the right people doesn't require you to be loud. It doesn't require you to perform. And it definitely doesn't require you to become someone you're not.

That's exactly what today's episode of the How I Do Content Podcast is about.

My guest today has been in business for 11 years and has watched every era of online business come and go – the influencer coach era, the girlboss era, the information age, and now whatever the hell we're calling the AI era one.

And what she's landed on is a way of building a business that's designed around your energy, your strengths, and the way you actually work best.

Katherine Mackenzie-Smith is an award-winning business coach, host of the Cozy Business with Katherine podcast, and creator of the Cozy Business Quest. She helps introverted, highly sensitive, and neurodivergent solopreneurs stop spinning in circles, pick a clear direction, and follow through, without burning out or becoming someone they're not.

In this episode we get into what a cozy business actually means (because it's probably not what you think), how to get visible in a way that doesn't make you want to hide under a blanket, and why right now might actually be the best time ever to be the quieter voice in the room.

So let's dive in.

CONNECT WITH KATHERINE MACKENZIE-SMITH

• Access Katherine’s 30 Visibility Prompts https://katherinemackenziesmith.com/30-visibility-prompts/
• Listen to the Cozy Business with Katherine Podcast https://katherinemackenziesmith.com/podcast
• Follow Katherine on Instagram @miss_kms
• Find out more at https://katherinemackenziesmith.com

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
• Follow me on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

visibility for introverts, how to grow a business as an introvert, introverted business owner marketing, cozy business model, how to get visible online without social media burnout, business growth without hustle, solopreneur marketing strategy, how to show up online as an introvert, sustainable visibility strategy, introvert entrepreneur tips, online business for sensitive people, how to market your business without being loud, neurodivergent business owner, building a business on your own terms, cozy business coaching, how to be consistent in business without burning out, visibility without posting every day, showing up online without performing

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
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Video Link: https://youtu.be/WY8-lVlLhWE

Most business owners are really good at what they do. Like, genuinely talented.

But when it comes to writing about what they do? It often falls a bit flat.

And the frustrating part is that it's got nothing to do with their writing ability.

And in a world where everyone is reaching for AI to write their content, this problem is only getting worse.

AI can't replicate you – it can't mine your lived experience, your perspective, or the way you think.

So if you were already struggling to sound like yourself before AI came along, outsourcing your words to a robot isn't going to fix that. It's just going to give you more content that sounds like everyone else.

So if AI isn't the answer, what is? That's exactly what we're diving into today with my extra magical guest, Kirsty Fanton.

Kirsty is an ex-psychotherapist, ex-copywriter, and ex-pert (see what she did there? 😉) communicator, who helps online business owners hear and get heard when it matters most.

Think: more successful sales convos, more memorable podcast interviews, richer experiences inside your courses and memberships, team meetings and the like.

Her work isn't about tips and tricks – it's bigger-picture, human-centred strategy that puts your relationship with yourself, your business, and the people you serve right at the centre.

And in this episode of the How I Do Content Podcast, we get into why smart, talented business owners end up sounding like everyone else, the psychology behind generic copy, what "use of self" actually looks like in your content, and the real reason your voice isn't coming through – and I promise you, it's not what you think.

If you've ever used AI to write your content and still felt like something was missing, this one is for you.

CONNECT WITH KIRSTY FANTON

• Grab Kirsty's free resource on what use of self looks like in action at https://www.kirstyfanton.com/tahryn
• Follow Kirsty on Instagram @kirsty.fanton
• Find out more at https://www.kirstyfanton.com/

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
• Follow me on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

why you sound like everyone else in business, self-trust in business, generic content problem, finding your voice online, use of self in content marketing, personal stories in marketing, authentic content for business owners, psychology behind generic copy, AI and content voice, outsourcing voice to AI, psychotherapy and marketing, sales conversation mindset, how to have better discovery calls, how to sound like yourself in your marketing, building self-trust as an entrepreneur, how to show up authentically online, messaging strategy for business owners, overcoming blocks in content creation, voice of customer copy, human-centred marketing strategy

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

If you’ve been following along over the past couple of weeks, you’ll know I’ve been doing a little mini-series here on the How I Do Content Podcast where I share what I’d recommend if I were to don the Wizard’s cape and step into your business as a marketing consultant. The real practical messaging + marketing magic that helps you become the obvious choice – the one your dream clients don’t even hesitate to hire.

So far we’ve covered:

• Part 1 – the Launching a New Offer Edition.
• Part 2 – the Growing Your Audience Edition.

So if you missed either of those, go back and listen first.

Today is Part 3, the final episode in this mini-series and it's the one most people come to me wanting help with – How to make more sales.

Because at the end of the day, everything we’ve talked about in this mini-series – launching a new offer or growing your audience – it all comes back to this.

More sales. More revenue. More dream clients in your world. More capacity to do the work you actually love.

But here’s the thing – making more sales isn’t about finding some magical new tactic. It’s not about a secret hook, a clever trending audio, or the latest thing some guru is flogging on Instagram.

It’s actually pretty simple (not easy, but simple).

So let’s get into it.

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

how to make more sales in online business, sales messaging strategy, marketing vs selling, how to sell more consistently, content that converts, sales content strategy, how to sell your offer online, messaging for service based business, how to increase conversions, online business sales tips, how to sell a coaching offer, sales volume strategy, content marketing for coaches, selling on Instagram, how to make your offer the obvious choice, urgency in sales copy, how to sell consistently online, conversion rate online business, how to show your offer from different angles

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE