It’s officially Q4, which means we’ve somehow reached the part of the year where a lot of business owners suddenly realise there are only three months left to hit the goals they set approximately 84 years ago in January.

And because Q4 is traditionally a big selling period, this is usually the point where the pressure starts to ramp up.

There are launches, promotions, Black Friday, Christmas campaigns and a whole lot of noise about how to get more reach, more eyeballs and more sales before the year ends.

And yes, your marketing absolutely should help you make the most of the buying opportunities happening right now.

But I think there’s a second job your marketing needs to do between now and Christmas, and this is the one a lot of business owners overlook.

It also needs to help you build a stronger customer journey going into 2027. Because I KNOW you don’t want another year where you’re STILL relying on constant content creation to keep your marketing moving.

So that’s exactly what I want to unpack in today’s episode of the How I Do Content Podcast. How to build a Q4 marketing plan that makes the most of buying behaviour now AND uses the next three months to build something stronger underneath it.

Let’s get into it.

WANT MORE?

• Sign up for my FREE masterclass How to Bring in More Leads to Your Online Service Business in 2026 at https://thesocialbolt.com.au/masterclass/
• Sign up for Micro Messaging at https://thesocialbolt.com.au/micro-messaging/
• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/
• Follow me on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

Q4 marketing plan, Q4 marketing strategy, Q4 marketing for small business, Christmas marketing, end of year marketing ideas, holiday marketing for service businesses, Black Friday marketing for service providers, customer journey for online business, how to improve your customer journey, marketing funnel for coaches, lead magnet ideas for service businesses, email nurture sequence, how to get more leads online, sales messaging for coaches, how to turn Instagram followers into clients, marketing without posting every day, messaging strategy for service businesses, marketing plan for 2027

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IMAGINE if Beyoncé launched an album the way most online business owners are launching their offers right.

“Hey guys, my new album is available now.”

Followed by a couple of Instagram Stories, a countdown sticker and a handful of emails before deciding to disappear off the face of the earth because “I couldn’t possibly talk about my album anymore without pissing people off”.

And look, Beyoncé could probably get away with it. But sadly, you’re NOT Beyoncé and you’re launching into a market that’s more skeptical, more distracted and being served more content and offers than ever before.

So simply announcing that your offer exists and hoping people buy it probably isn’t going to cut it.

What Beyoncé does brilliantly (and what so many of the best brands do brilliantly) is create an entire world around what they’re launching.

There’s an idea behind it. A story. A visual identity. Teasers, collaborations, activations and moments that build anticipation long before anyone is asked to buy.

And THAT’S the juicy conversation we’re diving into today with the launch campaign wizard herself, Kelsey McCormick.

Kelsey is the founder of Coming Up Roses, where she helps creative entrepreneurs build businesses, launch offers and make more money without turning themselves into someone they’re not.

Before starting her own business, Kelsey worked in the music industry creating marketing campaigns for artists and festivals, so she brings a very different perspective to launching than the usual online business formula

In today’s episode of the How I Do Content Podcast, we talk about what actually makes a great creative launch campaign and why the future of launching is less about following a formula and more about creating something people actually want to be part of.

So if you've got a launch coming up (or Black Friday is already on your calendar) grab a notebook, because this one's for you.

Let’s get into it.

CONNECT WITH KELSEY MCCORMICK

• Follow Kelsey on Instagram @cominguproses.co
• Download Kelsey’s Creative Campaign Ideas from creators & brands to use in your next launch at https://cominguproses.co/pages/campaign
• Learn more about Launch Your Own Way at https://cominguproses.co/products/lyow-evergreen-supported
• Find out more at https://cominguproses.co/

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
• Follow me on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

creative launch campaigns, launch strategy for online business, how to make your launch stand out, creative launch campaign ideas, launch campaign examples, launch strategy for service providers, how to launch a group program, how to launch a coaching program, launch marketing strategy 2026, why my launch didn't work, pre-launch warm up strategy, waitlist strategy for launches, how to build trust before a launch, launch messaging, market research before a launch, Black Friday launch ideas for small business, campaign concept ideas for small business, launch planning for creative entrepreneurs, launch coach for service providers

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

We’re on the cusp of the busiest sales period of the year.

So if you’re planning to sell anything between now and the end of the year, there are a few things you need to understand about how people actually make purchase decisions at this time of year.

Because Q4 changes the environment your buyer is making that decision in.

They’re not only looking at your offer and asking whether they want it.

They’re also seeing Black Friday deals, Christmas spending, other business investments, new offers launching and approximately 50,000 emails a day telling them they need to buy this life-changing offer before midnight.

This means your marketing has to do a better job of showing them why your offer matters, why it’s worth the investment and why it makes sense to choose it now.

That’s exactly what I’m breaking down in today’s episode of the How I Do Content Podcast.

Because if you want Q4 to be your most profitable quarter yet, you’re going to need more than simply sending more emails, adding another bonus or slapping 30% off because that’s what everyone else is doing for Black Friday.

You need to understand what’s driving buyer behaviour and what that means for your Q4 marketing strategy.

So let’s get into it.

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
• Follow me on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

how to sell in Q4, Q4 sales strategy, Q4 buyer behaviour, Q4 marketing strategy, selling online services in Q4, buyer decision making process, Black Friday marketing strategy, how to sell without discounting, building trust before a launch, pre-launch content strategy, proof in marketing, client testimonials that convert, Q4 business strategy, online service business sales, launch strategy for coaches, email marketing Q4, Q4 sales psychology

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE