Welcome back to SEASON 6 of the How I Do Content Podcast and of course Happy New Year!

To kick off the new year and the first episode back in 2026 I want to speak to something I notice at this time every single year as business owners return to their business after the Christmas / New Year holiday period.

And as 2026 marks my 7th year in business this is definitely a pattern that plays out on repeat.

The pattern is that people simply just pick up exactly where they left off in 2025.

Which is fine if 2025 worked perfectly for you. But if you're listening to this thinking "I want this year to actually be different" – then we need to talk about what that actually takes.

Because as the saying goes – nothing changes if nothing changes.

You can't do the same things you were doing in 2025 and magically have 2026 turn out differently.

So in today’s episode, I want to walk you through what it actually looks like to make smart, strategic changes in your business at the start of the year.

And I'm going to share how I used one of the hardest 12 months of my life after losing my Ned – as a catalyst to completely transform my business and my signature offer.

So let's dive in.

WORK WITH ME IN 2026

If you're ready to transform your offer, dial in your messaging, and build a business that actually feels good to run – I'd love to support you in 2026.

The best way to work together is inside Micro Messaging.

Over 6 months, we refine your messaging so it actually reflects your magic – and then we put it into action across your entire business. Your content. Your offers. Your lead magnets. Your sales pages. All of it.

Sign up now at https://thesocialbolt.com.au/micro-messaging/

WANT MORE?

• Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

2026 business strategy, 2026 business planning, business goals 2026, new year business reset, business audit for 2026, how to get different results in business, business pivot strategy, sustainable business growth, offer not selling, signature offer strategy, offer positioning, pricing strategy, messaging strategy, messaging not converting, content not resonating, ideal client messaging, positioning strategy, delivery model, program delivery structure, overdelivering burnout, simplify your offer, too many offers, feast or famine income, launch burnout, business model strategy

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

So here we are – the final episode of the How I Do Content Podcast in 2025.

Can you believe we started this year on Episode 182 and 12 months later closing the year with Episode 230.

And 2025 has been interesting right?!

So before I turn off the mic for the 2025 season, I’m going to use this episode to reflect on the past 12 months.

I’m a big believer that taking the time to reflect on your year actually helps you to evolve and grow each year. It’s something I do EVERY year and find it helpful to close out one chapter and move into the next year ready to drop some sirius magic.

So in today’s episode I’ll share my biggest lessons from 2025, what I’m most proud of and a glimpse into my 2026 vision.

So let’s do this!

WORK WITH ME IN 2026

If working with me in 2026 is something you’ve been thinking about, the best place to do that is inside Micro Messaging.

Right now I’m calling in witches and wizards to start in January.

The perks of signing up before the end of this year are you lock in the current pricing which is going up in January, you also get a bonus 1:1 Spellcraft Session in January to map out your Q1 content, offers, or launch strategy together PLUS a swag of other bonuses.

Sign up now at https://thesocialbolt.com.au/micro-messaging/

WANT MORE?

• Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

2025 business review, year in review for small business, end of year business reflection, bad year in business lessons, slow year in business, entrepreneur struggles, running a business during hard times, business owner burnout, staying in business when revenue drops, how to stay motivated as an entrepreneur, marketing when business is slow, showing up online consistently, content strategy for small business, email list growth strategies, lead generation for service based businesses, messaging for small business owners, how to improve marketing messaging, how to stand out in a saturated market, AI content marketing, AI generated content problems, authentic marketing strategies, selling without feeling pushy, business planning for 2026, small business goals for the new year

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Look, I'm just going to say it – showing up on camera sometimes feels awkward as hell.

I've been doing this for six years and there are still days where I'd rather do literally anything other than film video content – and I know I'm not alone in this.

But that’s the reality of running a business. And if you want people to actually connect with you and your business, you've got to show your face, use your voice and share your magic.

And I don't mean it needs a perfectly polished, Hollywood-level production. I mean you, being human, sharing your message.

Sure I could tell you to just “show up” and “be authentic” – but that’s not exactly helpful advice when you're sweating through your third take wondering why you can’t get it right.

So I’m calling in the big guns – Chantelle from Pink Sunnies Social.

Chantelle has an incredible background in film, social media, and events that's taken her from London to Los Angeles and back home to Australia. And for over a decade, she's been helping business owners step out of the shadows and actually show up – pink heart-shaped sunglasses and all.

What I love about Chantelle is that she started hiding behind those iconic pink sunnies because she was scared to show her face too. And now? She's creating content that helps other people find that same confidence.

In this episode of the How I Do Content Podcast, we talk about how to actually build confidence on camera even when you’re someone who doesn’t love the spotlight.

So if you've been avoiding making video content – this one's for you.

CONNECT WITH CHANTELLE KERWIN

• Follow Chantelle on Instagram @pinksunniessocial
• Find out more https://pinksunniessocial.com.au/

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

camera confidence, how to show up on camera, introvert on camera, video content tips, film industry content secrets, framing your shot, how to film yourself, talking to camera tips, content that converts, personal branding 2026, human-led content, AI vs human content, authenticity in content, how to stand out online, content overwhelm, video practice tips, how to stop feeling awkward on camera, content creation workflow, building confidence on video, storytelling for business, high-quality content tips, why your videos feel awkward, social media video tips, showing your face online, Instagram video tips, algorithm-proof content, content memorability, relatable branding, how to attract ideal clients with video, content that cuts through, avoiding AI slop, voice vs AI clones, viral content myths, vanity metrics truth, engagement drop Instagram, talk-to-camera reels, voiceover alternatives, content repurposing, video messaging clarity, building a personal brand online

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE