Are your Meta ads actually bringing in customers—or just draining your budget?In this episode of Healthy Leads, Courtney (brand expert) and Max (paid ads pro) break down the truth about Meta ads. From boosting posts to dialing in targeting, we’ll walk you through the tools, strategies, and expectations that actually move the needle.We cover:👉 The ad types worth running (and the ones that just bring spam.)👉 How to set up targeting to maximize potential, with the strength of AI.👉 How to peek behind the curtain and see exactly what your competitors are running.If you’ve ever stared at your ad reports thinking, “Looks great... but where are the customers?”... this episode is for you.Resources mentioned:Meta Ad Library: facebook.com/ads/libraryFree consultation with Ellington Digital: ellingtondigital.com/healthy-leads#marketingtips #advertising #marketingdigital

You’re running ads... But are they even doing anything?

In this episode of Healthy Leads, Courtney (inbound and brand strategy expert) and Max (paid ads pro with deep HVAC and plumbing experience) get into the real talk about where your ad dollars should be going and realistic expectations when setting up your ads.

We cover:

• Meta vs. Google: What’s better for leads that actually book?

• Ad types that work (and ones that just drive spam)

• A behind-the-scenes look at how to see what your competitors are doing

• How to tell if your agency is actually helping or just burning your budget

If you’ve ever looked at your ad reports and thought, “Looks good, but where are the customers?”... This one’s for you.

Meta Ad Lookup Tool: facebook.com/ads/library

See if an agency is right for you by having a FREE consultation with Ellington Digital: ellingtondigital.com/healthy-leads

As AI continues to transform industries, we're tackling the burgeoning role of artificial intelligence in digital marketing strategies and its predicted influence on the 2024 presidential election and healthcare technology.

Dive into the power of creating a compelling core offer, drawing wisdom from Alex Harmozi's framework and Dan Kennedy's "Magnetic Marketing". We're exploring personalized marketing experiences, AI personalization techniques, and the critical role of customer behavior analytics in tailoring user journeys.T

his episode is a goldmine for entrepreneurs and digital marketers looking to leverage AI for conversion rate optimization, understand the anatomy of a successful core product offer, and master the psychology of marketing with tactics like urgency and scarcity. Plus, we'll share the best practices in pricing strategies and how to create irresistible bonus offers to complement your core value proposition.

Time Stamp:

00:00 Excited for AI's impact in 2024.

03:13 Excited about AI in marketing and privacy.

06:29 Direct to service page based on search.

11:53 Limited time offer emphasizes value stacking.

13:38 Marketing checklist with money-back guarantee.

18:46 Plan and execute effective customer journey mapping.

19:56 Enhance tour experience for better conversion.

23:14 Three-tier video packages with money-back guarantee.

29:15 Solving healthcare staffing issues with efficient hiring.

29:55 Acknowledgment of healthcare staffing shortage and gratitude.

Join our hosts, Ryan and Angel, as they dissect the impact of ChatGPT on everything from personal dietary planning to precision marketing for the big leagues. Learn how AI helps target the elite in marketing, and discover the role it plays in content creation for podcasting, turning single episodes into a myriad of content. We're not just talking theory; we have firsthand experiences with AI advancements and a peek into the tech boom predicted by Bill Gates. From AI-enhanced professional profiles to ethical concerns of its broader applications, it's a conversation you don't want to miss. Get ready for a dose of reality with a side of holiday cheer as we venture into the transformative world of artificial intelligence.

Time Stamps: 00:00 Intro

05:35 Adoption of AI.

06:44 Technology advances exponentially, AI improves rapidly.

09:49 Instant access to AI has changed my life.

15:36 Utilize ChatGPT for research and ideas.

20:02 Problems listed, solutions explored using spreadsheet data.

25:38 Podcast content can be repurposed and expanded.

26:13 Closing

#artificialintelligence #chatgpt #marketing

In this episode of Healthy Leagues Podcast, Ryan Atkinson and Angel discuss the concept of lead magnets and their importance in digital marketing. They explore various types of lead magnets, such as templates, checklists, courses, and services, and share their personal favorites. The hosts also provide insights on creating effective lead magnets and offer tips on how to package and promote them. Tune in to learn how lead magnets can help businesses generate valuable leads and foster customer engagement.

#leadmagnets #leads #sales

Today we're zeroing in on conversion tracking. We'll discuss its critical role in business strategy and dive into how special events like Black Friday can shift conversion dynamics. Ryan and Angel outline the steps to effectively monitor your marketing efforts, from understanding form fills to mastering Google Ads. Angel offers a detailed tutorial on syncing your CRM with conversion data, revealing why many businesses miss out on this vital aspect.

Time Stamps:

00:00 Using AI to its fullest potential with pride.

04:00 Balancing AI with original content for expertise.

08:10 Low conversion rates due to cold traffic.

12:24 Make informed decisions using Google's algorithms.

14:25 Difficulty in tracking YouTube conversions impacts spending.

18:16 Testing email campaigns, lead magnet, evergreen content.

20:03 Implement conditional form fields for better qualification.

25:25 Recommended CRM platforms: Go High Level, HubSpot.

28:03 Manual import using API or Uploads, with tracking.

31:08 Link existing sheet, use template, fill out form.

33:15 Track data, set budget, expect slow results.

Our guest, David Carnely, the CEO and founder of Fingerstring, takes us through the journey of how this innovative automated voice-based telephone service was born. We explore the challenges faced by families and caregivers in providing consistent check-ins and reminders, and how Fingerstring's unique approach using voice technology is bridging the gap. From proactive calls to medication reminders and even integration with personal calendars, Fingerstring is revolutionizing the way we care for our loved ones. Join us as we uncover the power of technology in enhancing the lives of seniors and discover the countless possibilities it brings. Time Stamps: 00:00 Proactive conversations using voice tech and Twilio. 04:21 Voice tools like Alexa, Google, and Siri extract intent and have calendar integration. 07:46 Flexible call schedules for customer options and needs. 12:03 Ambulance costs, ER bills, paperwork, trauma. 13:19 Digital system tracks resident activity using AI. 18:31 Missed meeting due to calendar reliance. 20:28 False alarms: calling police for unanswered calls. 23:29 Smart team engineered website for effective marketing.

In this episode, we are joined by Laura Wayman, also known as the Dementia Whisperer. Laura discusses her journey in dementia care and shares a touching story about Peggy, a woman left to care for her husband, Jack, who suffers from Alzheimer's, in their small town with limited resources. She details the challenges caregivers face, and emphasises the importance of dementia awareness. Laura speaks about her approach to creating a different atmosphere in memory care facilities through communication techniques and training. We'll also hear about her bestseller book, "A Loving Approach to Dementia Care", and her mission to make senior living facilities dementia aware. So tune in as this conversation promises insightful information for caregivers, families, and healthcare professionals dealing with dementia.