Are your Meta ads actually bringing in customers—or just draining your budget?In this episode of Healthy Leads, Courtney (brand expert) and Max (paid ads pro) break down the truth about Meta ads. From boosting posts to dialing in targeting, we’ll walk you through the tools, strategies, and expectations that actually move the needle.We cover:👉 The ad types worth running (and the ones that just bring spam.)👉 How to set up targeting to maximize potential, with the strength of AI.👉 How to peek behind the curtain and see exactly what your competitors are running.If you’ve ever stared at your ad reports thinking, “Looks great... but where are the customers?”... this episode is for you.Resources mentioned:Meta Ad Library: facebook.com/ads/libraryFree consultation with Ellington Digital: ellingtondigital.com/healthy-leads#marketingtips #advertising #marketingdigital

You’re running ads... But are they even doing anything?

In this episode of Healthy Leads, Courtney (inbound and brand strategy expert) and Max (paid ads pro with deep HVAC and plumbing experience) get into the real talk about where your ad dollars should be going and realistic expectations when setting up your ads.

We cover:

• Meta vs. Google: What’s better for leads that actually book?

• Ad types that work (and ones that just drive spam)

• A behind-the-scenes look at how to see what your competitors are doing

• How to tell if your agency is actually helping or just burning your budget

If you’ve ever looked at your ad reports and thought, “Looks good, but where are the customers?”... This one’s for you.

Meta Ad Lookup Tool: facebook.com/ads/library

See if an agency is right for you by having a FREE consultation with Ellington Digital: ellingtondigital.com/healthy-leads

As AI continues to transform industries, we're tackling the burgeoning role of artificial intelligence in digital marketing strategies and its predicted influence on the 2024 presidential election and healthcare technology.

Dive into the power of creating a compelling core offer, drawing wisdom from Alex Harmozi's framework and Dan Kennedy's "Magnetic Marketing". We're exploring personalized marketing experiences, AI personalization techniques, and the critical role of customer behavior analytics in tailoring user journeys.T

his episode is a goldmine for entrepreneurs and digital marketers looking to leverage AI for conversion rate optimization, understand the anatomy of a successful core product offer, and master the psychology of marketing with tactics like urgency and scarcity. Plus, we'll share the best practices in pricing strategies and how to create irresistible bonus offers to complement your core value proposition.

Time Stamp:

00:00 Excited for AI's impact in 2024.

03:13 Excited about AI in marketing and privacy.

06:29 Direct to service page based on search.

11:53 Limited time offer emphasizes value stacking.

13:38 Marketing checklist with money-back guarantee.

18:46 Plan and execute effective customer journey mapping.

19:56 Enhance tour experience for better conversion.

23:14 Three-tier video packages with money-back guarantee.

29:15 Solving healthcare staffing issues with efficient hiring.

29:55 Acknowledgment of healthcare staffing shortage and gratitude.