Many gym owners try to be good at everything: large-group training, small-group training, one-on-one, a little of this, a little of that... It feels safer to serve everyone and avoid turning anyone away.

But that approach actually does the opposite. Spreading focus too thin caps revenue, burns out coaches, and locks retention in place. That’s exactly what Tim ran into inside his gym.

In this episode, Tim and Zach share what they found when they set aside surface metrics and prioritized retention and client value. Semi-private clients stayed over three years. Large group clients didn’t even make it to one.

That gap made the decision unavoidable. Large group training was phased out, and the focus moved fully to semi-private. It wasn’t overnight, but once the band-aid finally came off, everything changed. In the years that followed, profit jumped by 38 percent.

Today Tim and Zach talk about:

• 01:13 Why gyms hit a recurring revenue ceiling
• 02:08 The 9.8 vs 36.2 month retention gap
• 07:00 How switching delivery styles burns out coaches
• 11:14 Semi-private implementation mistakes

This is the million-dollar model you can apply in your gym, too. Tune in to learn more.

Additional Resources:

- Join the 8th Annual Growth Summit in Scottsdale

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Peptides are being pitched to gym owners as the next big revenue play. Right now, it feels like a no-brainer. Clients are asking. Gurus are pushing. And the message is simple: don’t overthink it.

But no one talks about where this starts to get dangerous.

The moment a gym chases peptides for profit, it risks taking on liability it doesn’t fully understand and abandoning what it was built to do: train people and create long-term change.

Instead, that work gets replaced by the promise of faster outcomes, and the business inevitably becomes something else.

The issue here isn’t whether peptides work. It’s why and how gyms are being pushed to adopt them. And that’s the topic Tim and Zach are discussing in this episode.

Tune in to learn:

• 02:59 Why offering peptides pushes gyms outside their scope
• 11:20 What insurance carriers are saying about peptide liability
• 15:59 How peptides can replace training instead of supporting it

Additional Resources:

- Join the 8th Annual Growth Summit in Scottsdale

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Gym owners usually say they have well-prepared sales strategies. Then they pull out slide decks, scripts, pricing menus, and perfectly organized offers.

And almost all of it misses the most important part of the equation: the potential client.

The person in front of you doesn’t need to be impressed by how great your gym is or how many services you sell. They need to know you understand them and that what you’re recommending actually solves their problem.

That happens through conversation, not a fancy presentation.

In this episode, Randy and Zack share what effective sales strategies actually look like when the goal is to guide people from solving a problem into becoming someone who trains for life.

Tune in to learn:

• 02:05 Why selling one clear next step builds trust
• 04:15 Why conversations beat scripts in consultations
• 06:40 How identity shift creates long-term members
• 21:45 What drives higher close rates without pressure

Additional Resources:

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Most gym owners think retention breaks when motivation drops, or life gets busy. That’s not actually what’s happening. The real issue is simpler, but harder to see: The client you’re coaching today isn’t the same person who signed up six months or a year ago.

When someone joins, you’re solving a specific problem. Over time, that problem changes. Their body adapts. Their schedule shifts. What they need from your gym changes. If your systems don’t evolve with them, what you see on the surface looks like “lack of commitment” or “people just quit”. In reality, your gym just stopped meeting them where they are.

In this episode, Randy and Zach break down how strong gyms build structure across the entire journey:

• Attraction systems that handle more than just the ideal lead
• Conversion systems built for no-shows, cancellations, and hesitation
• Delivery systems that support clients after early momentum fades
• Ascension systems that adapt as client needs evolve

Because effort and good intentions don’t scale. Systems do.

Tune in to learn:

• (02:15) Where your client journey actually breaks down
• (17:40) How systems reduce repeated client and staff loss
• (19:05) Why having systems prevents the same issues from repeating
• (29:23) How short-term offers create churn

Additional Resources:

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Why do so many gym owners struggle to attract the right clients – despite being great at fitness?

In this episode, Randy and Zach talk about one of the biggest disconnects in the fitness industry: most gym owners are trying to speak to an audience whose problems they’ve never personally experienced.

While many successful businesses are built when someone solves their own problem and turns that “mess into a message,” most gyms are founded by lifelong athletes who never faced the same challenges as the people they’re trying to serve.

Tune in to learn:

• 04:40 why trying to help everyone often leads to helping no one
• 06:02 how a lack of a clear client avatar creates confusion in the marketplace
• 08:09 why most gyms end up chasing leads instead of attracting them
• 10:05 why sustainable growth starts with one clear problem and one clear person you serve

If you’ve ever wondered why your marketing isn’t resonating, why leads feel hard to convert, or why your gym blends into the crowd, this episode breaks down the real reason – and how to start fixing it.

Additional Resources:

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Gym check-ins are framed as a tool to help clients stay on track. In reality, most gyms use them to put people on a scale and hope the numbers cooperate.

But that’s where things break.

Clients can be training consistently, feeling better, moving better, and finally seeing themselves as someone who works out. Then one scan tells them they failed at the one outcome they’ve been taught matters most: weight loss. That one moment is enough to undo everything you’ve been building.

The problem isn’t check-ins. It’s what we attach to them.

In this episode, Tim and Zach break down:

• 05:45 how decades of weight loss messaging override logic, progress, and coaching
• 15:13 why scale-based check-ins hurt retention
• 17:11 why accountability through weigh-ins rarely works the way gym owners expect
• 20:45 what gyms should measure instead to keep clients long-term

Tune in to learn how to run check-ins that protect momentum instead of killing it.

Additional Resources:

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Facebook ads aren’t broken. The way most gyms rely on them is.

For years, front-end ads were the growth engine: cheap leads and fast wins. You could be profitable at the point of sale and make your money back right away.

But that version of Facebook is gone. Costs are up, lead quality is inconsistent, and judging success by what happens in the first 30 days is a fast way to shut your ads off for good.

In this episode, Tim and Zach break down what the data actually says after reviewing their full 2025 ad spend.

They explain:

• 00:45 why Facebook “stopped working” only for gyms without solid systems
• 05:10 why losing money up front can still lead to strong returns
• 09:16 how internal systems decide whether Facebook works or fails
• 21:19 why retention, not acquisition, now determines ad success

Tune in to understand what Facebook is really worth in 2026.

Additional Resources:

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

If your gym keeps hovering around $20,000 a month no matter how hard you work, chances are you’re operating under the wrong business model.

Most gyms are built on large group training, and the industry data are very clear:

The average gym brings in just under $19,000 a month, and the majority never move far from that number. Large group gyms grow by adding members, adding classes, and adding coaching hours, along with the complexity that comes with it.

But there is a better way.

In this episode, Tim and Randy break down why semi-private training consistently creates higher revenue, stronger recurring income, and better owner outcomes.

We talk about:

• 03:20 how pricing and volume trap large group gyms
• 05:10 how changing the model changes your income and your life
• 13:40 what actually creates value clients will pay more for
• 17:31 why recurring revenue matters more than busy classes

Tune in and learn how to build a gym that finally pays you what you’re worth.

Additional Resources:

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!