Gym owners usually say they have well-prepared sales strategies. Then they pull out slide decks, scripts, pricing menus, and perfectly organized offers.

And almost all of it misses the most important part of the equation: the potential client.

The person in front of you doesn’t need to be impressed by how great your gym is or how many services you sell. They need to know you understand them and that what you’re recommending actually solves their problem.

That happens through conversation, not a fancy presentation.

In this episode, Randy and Zack share what effective sales strategies actually look like when the goal is to guide people from solving a problem into becoming someone who trains for life.

Tune in to learn:

• 02:05 Why selling one clear next step builds trust
• 04:15 Why conversations beat scripts in consultations
• 06:40 How identity shift creates long-term members
• 21:45 What drives higher close rates without pressure

Additional Resources:

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group

---

If you haven't already, please rate and review the podcast on Apple Podcasts!