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  • STOP Building Your Studio the Wrong Way - 5 Things We'd Actually Do Starting From Zero

    STOP Building Your Studio the Wrong Way - 5 Things We'd Actually Do Starting From Zero
    Apr 14 2026
    No brand. No list. No members. No reputation. If you had to build a $1 million studio from scratch in 2026, what would you actually do first - and in what order? Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up Most people start with the fit-out. Black walls. Fancy equipment. Vowels missing from the logo. Nobody cares. And they shouldn't - because you haven't given them a reason to. The studios that win in 2026 aren't the prettiest. They're the ones that solved a real problem before they signed a lease. If you don't know your point of view and your total addressable market, you shouldn't even start. Doza and Geronimo Head Coach Sophie both wrote down the five things they'd do to build a million dollar studio from scratch - independently, no cheating - then compared answers live. They agreed on three. They fought about two. And the order they landed on is the exact roadmap Geronimo uses to launch studios at a profit. The math: net 3 member growth per week × 50 weeks = $1M run rate in 12 months. That's 3 sales, 2 rollovers, no more than 1 cancel - every single day. No vibes. No energy. Just the number in the box. Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up In this episode, you'll learn: • Why your point of view and total addressable market matter more than your equipment or fit-out • The content-first strategy that lets you build an audience before you even sign a lease • How to lock in a rent deal that doesn't put you underwater from month one (60% of revenue rule) • Why Doza and Sophie disagree on what comes second — and what that tells you about your situation • The exact focus order once doors open: media, sales, product, then AI workflows • How to reverse engineer a $1M run rate into daily KPIs you can actually hit • The "win the day" discipline that separates studios that grow from studios that vibe If you're planning to open a gym, Pilates studio, yoga studio, or wellness business in 2026 - or you're already open and want to rebuild smarter… Hit play. Next episode worth your time: The 5-Phase Formula to Launch Your Studio at a Profit (and Avoid a Total Flop) Chapters 00:00:00 — No brand, no members, no list — what do you do first? 00:00:33 — Round 1: Problem + total addressable market 00:03:17 — Round 2: Content team vs rent deal (they disagree) 00:06:06 — Round 3: Solid rent deal + business model forecast 00:08:32 — The founder-led content strategy 00:10:17 — Round 4: Focus order once you're open 00:13:38 — You're a media business in 2026 00:15:21 — Round 5: Three months in — what now? 00:16:22 — The million dollar roadmap 00:17:55 — Reverse engineering $1M to daily KPIs 00:19:27 — Monday morning move
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    22 Min.
  • F*ck Fine — Why "Good Enough" Is Killing Your Fitness Studio

    F*ck Fine — Why "Good Enough" Is Killing Your Fitness Studio
    Apr 7 2026
    "Fine" isn't a feeling. It's a trap. And it's costing fitness studio owners more than burnout ever could. Practice your sales calls with Gerry — our free AI roleplay bot → https://bit.ly/p-gerry-sales-call-bot Book a free Hidden Million session → https://bit.ly/p-your-studio-check-up ———————————— Fine is stable revenue, a decent team, and a business that's technically working. It's also the most dangerous place a studio owner can be. Because fine shrinks your ambition to fit your fears. Burnout has a protocol. Fine has a comfort zone. And comfort zones don't build the business — or the life — you actually wanted. In this episode, Doza and Sophie break down why "fine" is more dangerous than struggle, what it actually costs you over 12 months, and the four-step framework to go from fine to f*ck yeah. Book a free Hidden Million session → https://bit.ly/p-your-studio-check-up ———————————— In this episode, you'll learn: — Why fine is more dangerous than burnout for gym and studio owners — The one question to ask yourself on Monday morning that reveals if you're actually stuck — The four steps from fine to f*ck yeah — decision, identity, design, action — Why your ambition shrinks to fit your fears (and how to reverse it) — The be-do-have framework and why most fitness business owners have it backwards — The daily non-negotiables that keep successful studio owners out of fine for good — Real examples of studio owners who went from $20k to $100k months after making the shift If nothing changes in the next 12 months — same revenue, same team, same life — would that be fine? If it's not a f*ck yeah, listen to this. Next up: Why you're not in the fitness business — you're in the media business. And if you don't realise that now, you're going to lose. Chapters 00:00:00 Fck fine — why "good enough" is killing your fitness studio 00:00:15 What "fine" actually looks like (and why it's scarier than survival mode) 00:02:05 Fine is more dangerous than burnout — here's why 00:02:49 What happens when ambition shrinks to fit your fears 00:03:30 The Pilates studio owner who stopped believing in her own goal 00:06:06 The fine line between fine and burnout — and how fast it descends 00:06:58 The spectrum: from drowning to fine to fck yeah 00:08:29 Fine is an identity problem and a design problem 00:08:51 Step 1 — the decision: kill your 1.0 00:10:09 Step 2 — identity shift: become the chief want officer 00:11:14 The number one regret of the dying (and what it sounds like) 00:12:12 Step 3 — design the life: be, do, have 00:13:47 Step 4 — massive action and daily habits 00:15:41 The five daily non-negotiables that keep you out of fine 00:16:45 Achievement roadmap, Power 12 and Separation Sunday 00:18:30 Monday morning — the one question that changes everything 00:19:52 What's next: you're not in the fitness business, you're in the media business
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    22 Min.
  • Unf*ck Your Sales in 3 Steps

    Unf*ck Your Sales in 3 Steps
    Mar 31 2026
    You've got leads. You're not converting them. That's not a lead problem. That's a sales problem. Practice the SOLVER script with Gerry — our free AI sales roleplay bot → https://bit.ly/p-gerry-sales-call-bot Book a free Hidden Million session → https://bit.ly/p-free3step ———————————— Most studio owners hate sales. They call too late. They don't pick up. They wing it. Harvard says calling within five minutes makes you 100x more likely to convert. We called 5 real studios live on this episode. Three didn't pick up. They're all running ads. The transformation starts at the transaction. In this episode, Doza does a live unscripted SOLVER call from cold intro to close — no notes, no safety net. Practice the script before you practice on real leads → https://bit.ly/p-gerry-sales-call-bot ———————————— In this episode, you'll learn: — The 3 mistakes killing your lead conversion rate — Why calling within 5 minutes makes you 100x more likely to convert — The double tap: the simplest trick to get a pickup — How to run a SOLVER call live — from intro to close — Why going deep on pain converts better than pitching your offer — How to close with conviction and handle payment hesitation — How to hand the script off so you never have to do this yourself If you want leads that actually convert…Listen now. Next up: Magic Mike Sales Ep 1 — how to build a sales team that runs without you → https://open.spotify.com/episode/21FzjhIYQVMSXHFstaBL5E?si=XjljjeZ8T5OvFLERfss-3A Chapters 00:00:00 Unf*ck your sales in 3 steps 00:01:23 Why sales feels icky (and why that has to change) 00:03:17 Mistake 1 — not calling within five minutes 00:05:42 The double tap and the 3x3x3 method 00:07:49 The lifeguard reframe: sales = service 00:09:34 Mistake 2 — not picking up (live proof) 00:14:34 Mistake 3 — not following the script 00:17:48 Live SOLVER roleplay begins 00:18:09 The pre-frame 00:20:00 Building rapport and qualifying 00:24:28 Finding the real emotional pain 00:32:58 Moving to the close 00:36:26 Handling objections and taking payment 00:37:25 Why the script works every time 00:41:45 Gerry — the AI roleplay bot 00:43:03 Wrap up
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    36 Min.
  • Unf*ck Your Offer in 3 Steps

    Unf*ck Your Offer in 3 Steps
    Mar 24 2026
    You're running ads. You're posting content. You're doing the work. But if your intro offer is a free trial, a $14 special, or five classes for $55 — you're not building a business. You're building a leaking bucket. In this episode of Geronimo Unfiltered, Doza and Head Coach Ryan break down the three steps to building an intro offer that's profitable, attractive, and impossible to price-match. This is Episode 2 of Money March. Last week was your avatar. This week is your offer. Next week is sales. Miss any step and the whole system breaks. What you'll learn: • The North Star Principle — the 3 rules every profitable offer must pass before you spend a dollar on ads • Why 21–28 day programs convert better than trials every time (it's psychology, not logistics) • The Hero Offer triangle: name, price, inclusions — and how to get all three right • Why clear beats cute — and what the Special Mum Spectacular taught us about naming • The CAC maths: how to price your offer so you're making $120 profit per sale, not losing money trying to win someone over • The inclusion trap: why unlimited access, free parking, and grippy socks are killing your conversions • How to use the Hero Offer Builder to create your complete offer in under 60 minutes The Monday Morning Move: Run your current intro offer through three questions: Is it profitable? Does it fix a specific problem? Is it for a specific person? Fail any one — it's not an offer. It's a discount with a deadline. Rebuild it before you run another ad. Links & Resources: 🔍 Free Offer Audit — get your current offer reviewed before you build a new one → https://bit.ly/p-offer-audit 🤖 Hero Offer Builder (AI tool) → https://chatgpt.com/g/g-69b1f908f9d081919bbeec980da14164-hero-offer-builder 🎙️ Ep. 1 — Unf*ck Your Avatar → https://open.spotify.com/episode/6q9GxefWK9BO7xixgMsPcr?si=74c4e5c60471449e 📞 Free 15-minute Studio Check-Up → https://bit.ly/4kZSlya Next episode: The offer's built. Now let's make a sale a day. Doza and Ryan break down the exact conversation that converts. Chapters: 00:00 Why your offer is broken — and why it's not your fault 01:00 Step 1: The North Star Principle 02:10 Offer ≠ discount — the distinction that changes everything 03:10 The Hero Offer triangle: name, price, inclusions 03:30 Clear beats cute — how to name your offer right 05:10 The pub test 05:40 Building the 21 Day Mums Restart live 06:20 Step 2: How to price your intro offer (the 10% rule) 07:35 The CAC maths: why $14 trials lose money every time 09:15 Step 3: Inclusions — what to put in and what to cut 10:55 The signature on-ramp 11:30 Accountability vs access 13:10 Bonuses — when they help and when they hurt 14:00 The profitable offer checklist 14:25 Hero Offer Builder — live demo 16:00 Busy Dad Strength Kickstart built in real time 18:30 The Monday Morning Move 19:00 Next week: how to make a sale a day
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    20 Min.
  • Unf*ck your Marketing in 3 Steps

    Unf*ck your Marketing in 3 Steps
    Mar 17 2026
    Money March Ep 1: 3 Steps to Unfuck Your Marketing (And Why Your Ads Aren't Working) Most studio owners think their lead flow problem is an ads problem. It's not. In this episode — the first of our Money March series — we go live with Ryan to diagnose the real reason your marketing isn't hitting, and give you a step-by-step framework to fix it. Plus, we debut something we've never shown publicly before: GAV, the Geronimo Avatar Creator — an AI bot built specifically to help studio owners unlock their ideal member avatar and craft their hero narrative in real time. If you've been throwing money at ads without results, or posting content that gets zero traction, this one's for you. What you'll learn in this episode: • The #1 reason your marketing is invisible (and it's not your budget) • Why "women 25–68" is a lazy avatar — and what to do instead • The 3 mistakes killing studio owners' lead flow right now • How to find out exactly who your ideal member really is using the Avatar 550 framework • The EPIC content formula: the 4 types of posts that actually attract the right people • Why polished creative is working against you in 2026 • A live demo of Gav — our AI avatar creator — building a complete hero narrative from scratch in under 10 minutes The 3 Steps to Unfuck Your Marketing: 1. Define who they were before they found you — Stop guessing. Interview 10–50 current members using the 5 key questions (link below). The gold is in who they were before you fixed their problem. 2. Build the frown-to-smile offer — Stop selling access (unlimited classes, $21 trials). Start showing people exactly how you take them from where they are to where they want to be — in a way no one else can. 3. Fix your creative — Raw and real beats polished every time in 2026. We're in a trust recession. In-feed, authentic content stops the scroll. Timetable posts do not. The EPIC Content Formula: • E — Edutainment (turn your FAQs into content) • P — Proof (the human transformation story, not just before/after photos) • I — Invitation (lead magnets, story CTAs, hand-raisers) • C — Connection (founder-led storytelling — people buy from people, not logos) Resources mentioned: • 🤖 Gav — The Geronimo Avatar Creator → https://bit.ly/p-geronimo-avatar-creator • 📋 The Avatar 550 (5 questions × 50 members) → https://bit.ly/p-avatar-550 • 📞 Free 15-minute studio checkup → https://bit.ly/4kZSlya Chapters: 00:00:00 Your lead problem isn't ads 00:01:13 Mistake #1: Too broad 00:02:46 Mistake #2: Generic offer 00:03:36 Mistake #3: Wrong creative 00:05:32 The Avatar 550 framework 00:08:54 Frown to smile offer 00:10:21 Choosing your avatar 00:11:07 The student gym story 00:13:37 The EPIC content formula 00:15:05 Why before & afters don't work 00:15:55 The invitation play 00:16:01 Founder-led content 00:17:54 LIVE: Gav AI demo 00:19:00 Building a hero narrative 00:25:01 The hero narrative reveal 00:27:31 How to access Gav free 00:29:47 Money March: what's next This is part of Money March — our 3-episode series on making more money in your studio: • Ep 1: Unfuck your marketing ← you're here • Ep 2: Build a profitable offer that attracts your ideal avatar • Ep 3: Nail your sales If this hit home, do one of two things: leave a review, or send it to a studio owner who needs to hear it.
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    31 Min.
  • Use Your Business to Make $20M

    Use Your Business to Make $20M
    Mar 10 2026
    This episode was recorded live at the Geronimo Sydney Summit in front of 150 studio owners. Doza sat down with Danny - Geronimo's in-house finance coach and the man behind the Profit Coaching Academy- to deliver the keynote that had the room silent. For the first time, we're sharing it with the full podcast audience. This one isn't about revenue. It's about what you actually do with it. Most studio owners are working harder than almost anyone they know. Revenue is growing. The business is getting stronger. But net worth is barely moving. That's not a hustle problem — that's an education and intention problem. This keynote fixes it. Here's the number that should stick: get a million dollar studio to 30% profit — that's $300K. Investing just 12.8% of that ($3,200/month) over 40 years gets your family to $20 million. This episode shows you exactly how. IN THIS EPISODE: Why effort and income grow — but net worth stays flat The 4 Capitals: Effort → Knowledge → Relationship → Financial "You can be profitable and still retire broke" The Cash Flow Quadrant for studio owners (E → S → B → I) Poor vs rich cash flow patterns Profit First bank account structure (business + personal) ETF index funds — the simplest starting point Mortgage vs investing: the actual maths The compound interest numbers (write these down) The jet ski story: $50K = $6.7M over 30 years The $3,200/month formula to $20M FOCUS: Follow One Course Until Successful Tax structures: trusts, super, investing companies 6 practical steps to start building wealth now THE BIG IDEA: The gym is your vehicle. Financial freedom is your destination. The hardest part isn't the investing — it's getting to the million. You're already doing that work. Now make it count. TAKE ACTION: Book your free 15-minute studio wealth checkup: https://info.kellypartners.com.au/free-financial-health-check Apply for the Geronimo Academy: thegeronimoacademy.com/apply Subscribe + leave a review — it helps more studio owners find the show Connect with us: Website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza CHAPTERS: (0:00) Welcome to the Sydney Summit (1:00) Why your net worth isn't growing (5:50) Profitable and still retire broke (6:30) The 4 Capitals Framework (9:10) Your gym is a vehicle (11:10) The Cash Flow Quadrant explained (18:40) Invest first, spend what's left (21:00) Where to start investing (31:10) Mortgage vs investing: the maths (37:49) The jet ski story ($6.7 million) (38:50) The compound interest numbers (44:43) The 12.8% formula to $20 million (49:00) 6 steps to start building wealth (52:49) Free studio checkup
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    54 Min.
  • The $1M Golden Cage: Why Successful Studios Still Can’t Scale

    The $1M Golden Cage: Why Successful Studios Still Can’t Scale
    Mar 3 2026
    If you’re stuck in a golden cage and don’t know where to start, book your free 15-minute studio checkup here and let’s find the gaps. We get it ... on paper, your studio looks successful. Revenue is solid. Members love the experience. Your community is strong. Being stuck in the Golden Cage is one of the biggest hidden problems in studio growth and gym scaling … and most owners don’t realise they’re in it. Most studio owners believe scaling requires more leads, better marketing, more ads, more hustle But what if the real bottleneck isn’t lead generation? What if it’s the lack of scalable fitness business systems underneath your revenue? In this episode of Geronimo Unfiltered, we break down: Why even high-performing gyms can’t grow past a certain point The leadership mistake that keeps owners stuck on the floor Why “it’s easier if I do it myself” kills scale The hidden gap in most fitness business systems The shift required to move from operator to CEO If you care about: Studio growth Gym scaling Building systems in your fitness business Increasing retention without burnout And ... creating consistency across your team You’ll want to listen to this one all the way through. Here's the reality no one talks about when you're a studio owner. You might be: Coaching too many sessions Handling sales yourself Approving everything Fixing small problems daily And then wondering why scaling feels messy. It’s not a marketing issue. It’s a systems issue. Without the right structure, your gym or studio can grow revenue … but it can’t grow freedom. Scaling a gym or studio isn’t about doing more. It’s about building systems your team can execute without you. If you want to generate more leads, improve retention … and build real fitness business systems without burning out, connect with us at Geronimo Academy. Website: https://thegeronimoacademy.com Instagram (Geronimo): https://www.instagram.com/thegeronimoacademy Instagram (Doza): https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa Chapters 00:00 - The $1M Golden Cage 01:05 - Why successful gyms still feel stuck 03:10 - The missing piece in fitness business systems 08:20 - The 60% execution problem in studios 10:30 - Perfectionism & control in gym leadership 14:00 - Why scaling requires inspection, not effort 17:15 - The leadership shift from coach to CEO 23:30 - The structure behind scalable studio growth 31:00 - Why “I’ll just do it myself” kills gym scaling 39:20 - The 30-day breakout challenge 45:20 - How to start scaling properly
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    46 Min.
  • From $300K Profit to $20M: What To Do With Your Gym’s Money (So It Actually Builds Wealth)

    From $300K Profit to $20M: What To Do With Your Gym’s Money (So It Actually Builds Wealth)
    Feb 24 2026
    Download the Episode 4 workbook → https://bit.ly/p-finance-in-february-workbook This episode is part of our 4-part Finance February series. Watch the full series here → https://youtube.com/playlist?list=PLKi-7Pfz-69k5RqQyH-xU6EUe9Vk1_6LS&si=rzltOTe_pRerUshH This is the episode where the money finally means something. You’ve built awareness (Episode 1). You’ve created rhythm (Episode 2). You’ve learned how to make decisions and get paid properly (Episode 3). Now comes the real question: What do you actually do with the money? Because profit without intention just turns into: – Dumb spending – Panic tax decisions – Or a bigger business that still owns you. This episode is about turning profit into freedom, wealth, and optionality — not more stress.In this episode, you’ll learn: 1) The order of operations for money (most owners get this backwards) Profit isn’t for random spending. There’s a sequence: – Pay yourself properly – Allocate for tax on purpose – Decide how much stays in the business – Decide how much gets extracted – Then invest deliberately Miss the order and you’ll always feel broke, even when the numbers look good. 2) Why “reinvest everything” keeps owners stuck Reinvestment without rules is just unpaid labour in disguise. You’ll learn how to reinvest with intention, so the business grows and your life improves. 3) The difference between business wealth and personal wealth A valuable business is not the same as personal security. We break down how to: – Build cash buffers – Separate business risk from life money – Avoid having your entire net worth trapped inside your gym 4) Smarter tax decisions (not dodgy write-offs) Buying stuff to “save tax” is one of the most expensive mistakes owners make. You’ll learn how to: – Plan tax early – Use profit allocation instead of panic spending – Make decisions your future self won’t regret 5) Designing a business that serves your life This is where finance becomes personal. What’s the point of profit if: – You’re still stressed – You still can’t switch off – You still feel guilty spending money? This episode ties the numbers back to why you started. Homework: Your homework for Episode 4 is to decide what your profit is for. Download the workbook here → https://bit.ly/p-finance-in-february-workbook Then choose ONE: Set a profit allocation rule Decide how much stays in the business vs comes out Create a tax buffer (on purpose, not in panic) Decide what “enough” actually looks like for your life Map how profit turns into freedom over the next 12–36 months Write it down. Put it in the calendar. Stop winging it. What’s next? That wraps Finance February. If this series changed how you think about money, decisions, or your role as an owner, go back and rewatch it as a system, not four random episodes. Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Chapters 00:00 – Episode 4: what the money is actually for 01:10 – The order of operations for profit 04:30 – Why reinvesting everything keeps you stuck 08:20 – Business wealth vs personal wealth 12:45 – Tax planning without dumb spending 18:10 – Designing a business that serves your life 24:30 – Profit, freedom, and optionality 31:00 – Homework: decide what your profit is for 34:00 – Finance February wrap-up
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    37 Min.