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Geronimo Unfiltered

Geronimo Unfiltered

Von: Geronimo Unfiltered
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Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone. Until now. Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW. I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate. So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ... This is going to be raw and unfiltered, zero bullshit. So take a deep breath, strap yourself in, and let’s get started.Geronimo Unfiltered 2023 Hygiene & gesundes Leben Management & Leadership Ökonomie
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  • The First 3 Days Decide Whether They Become a Member

    The First 3 Days Decide Whether They Become a Member
    Sep 22 2026
    👉 There are 5 parts to a conversation that turn a trial into a member. Grab your 5 Part Conversation Framework here: The Convertible Conversation And if your trial-to-member conversion rate is currently sitting below 80% (our Academy benchmark) and you haven’t been able to figure out why, then book a call with my team and we can help you identify the leak and map out how to fix it. —----- Every studio owner I talk to thinks they've got a lead gen problem. They don't. They've got an onboarding problem. The first three days after someone starts their trial decides whether they convert into a long-term member or ghost you by the end of the week, and it's not just costing you the sale, it’s costing you an opportunity to create a lifelong member. You can run every open week and ad campaign in the world, get someone through the door, hand them a key tag and a smile, and still lose them by day three. Nobody talks about this stage because it isn't sexy. It isn't a funnel. It isn't an ad. But it's the difference between a $9,500 lifetime value and a mate who ghosts you after the free trial. That gap is your real competitive advantage, and almost nobody is building it on purpose. This one isn't a theory. Sophie built this system managing 80 newbies at a time on the studio floor, and took her own rollover from 30 percent (the so-called industry standard) to 80 percent, three times the average. We break down exactly what she did: how she tracked every newbie without losing one, the meeting that made her studio the most money in the business, and why "just having a chat" with a new member is quietly killing your conversions. Grab the free 5-Part Convertible Conversation Framework we mention in the episode here: The Convertible Conversation In this episode you'll hear: Why the first three days decide whether a new member stays or leaves How to lift trial-to-member rollover from 30% to 80% The wave system for tracking newbies so no one falls through the cracks The three B's that make a member stay The most profitable party you’ll ever have (and you don’t even have to run it!) The buying signals that tell you a member is ready to roll over If this hit home, go back and listen to How to Turn Your 7 Day Trials Into LIFETIME Members we go even deeper on turning trial members into long-term ones: And when you're ready to put this to work in your own studio, Sophie's rollover went from 30 percent to 80 percent using this exact system. Book a free call with the team and let's build yours. Chapters: 00:00:00 - The real problem isn't lead gen, it's the first three days 00:04:55 - The 3-part system behind an 80% rollover 00:05:43 - The wave system that tracks your newbies for you 08:00 - The four things every member who stayed had in common 09:29 - The three B's that will take your conversion to 80% 12:31 - The party you should host for every member 14:16 - The signals that tell you they’re ready to buy 16:44 - Stop having chats. Start having conversations that convert. 17:20 - If you think ‘it’s a tough economy’ right now, listen to this Follow the show: Spotify Apple Podcasts Youtube Instagram: The Geronimo Academy
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    20 Min.
  • Double Your Profit Without Selling a Single Extra Membership

    Double Your Profit Without Selling a Single Extra Membership
    Sep 15 2026
    If you're already busting your ass on retention and you're still getting blindsided every time someone cancels, grab the churn checklist workbook we mention in this episode and work through it against your own member base. And if you'd rather just get on the phone and figure out your churn with us directly, book a discovery call, no fluff. Follow the show: Spotify Apple Podcasts YouTube Instagram Sophie and I sit down to talk about churn, and specifically the mindset reframe that has to happen before any process will actually work. More than half of the 1,400 gym members surveyed in a recent US study stopped showing up without ever cancelling their membership, and four out of five of them said something, anything, could have brought them back. For years I thought I ran one community. Turns out I run five, and so do you. We break down the exact segments hiding inside your member base, why the middle of the pack is where every cancel actually starts, and how some of our studios are holding churn under 3% at 300, 500 and 700 members while everyone else panics every time someone cancels. In this episode you'll hear: The real reason 80% of your churned members would have stayed, and why it's not about working harder The five hidden segments inside every member base, and the one that's actually bleeding you dry Why half of your churn is a sales problem you're mistaking for a retention problem How Nadine took her studio's churn from 12.7% down to under 2% without hiring anyone new The exact strategy shift you need to make at 150, 250 and 700+ members If this one hit home, go listen to How to Bring a Member Back from the Brink of Cancellation next, it's the episode we reference directly in this conversation, and it walks through the exact protocol for saving members before they go quiet. Chapters: 00:00 Cold open, the stat every studio owner gets wrong about churn 04:34 Why retention feels personal, and why that's the trap 05:07 The sales problem hiding inside your churn number 08:01 Proof, Refit's sub 1% churn over winter 09:14 Nadine's story, 12.7% to 1% churn with an AI assisted teammate 12:53 The one question that decides retention, are you essential 13:37 The mindset reframe, why fear keeps owners from fixing this 19:52 You don't have one community, you have five 24:37 The playbook, move every member up one segment 28:22 How the strategy changes at 150, 250 and 700+ members 33:08 Why more automation makes churn worse, not better 38:08 Good churn, bad churn and the mindset check for your managers 41:44 The close, what to do with this episode this week.
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    36 Min.
  • Stop Running Your Studio on Vibes Before It's Too Late

    Stop Running Your Studio on Vibes Before It's Too Late
    Sep 8 2026
    Everyone tells Sal her studio is killing it. Meanwhile she's barely paying herself and quietly wondering what she's actually good at if she can't even get this right. If that's you too, book your free discovery call and let's map out what's actually keeping you stuck. Follow the show: Spotify Apple Podcasts YouTube Instagram My coach Sophie sits down with Sal, who bought her yoga studio when it was little more than bare bones and has spent the last six months turning it into a real business. Sal came into this with a marketing background, actual skills, an actual resume for the job. And she still felt like a fraud running her studio. Not a brilliant yoga teacher. Not a brilliant meditation teacher. So what am I actually good at, she kept asking herself, while running a business that looked like it was thriving from the outside and was barely staying open on the inside. Six months ago she was swinging between $35k and $50k months with no real plan, just quick dopamine hits from discount offers that got people through the door and never got them back. Today she's sitting on $70k months, chasing an end of year finish line at $84k, and the thing that actually moved the needle wasn't a funnel or a hack. It was giving herself permission to stop hiding from being the owner. Sophie and Sal get into what changed in her sales calls, what changed with her team, and what changed at home with her kids once she stopped running the business from a place of fear. In this episode you'll hear: - Why "you're very convincing" was the compliment that was actually her rock bottom, and what it took to stop faking it and start actually running the place - The discount trap that was quietly wrecking her conversion rate, and what she replaced it with to build a real pipeline - What changed the day she stopped people pleasing on sales calls and started closing the way she actually talks - The one accountability habit that made the difference between knowing what to do and actually doing it - Why her own kids are the ones telling her the business is working now If this one landed, go listen to Separation Sunday: The 20-Minute Ritual That Saved My Life (and My Business) next. Sal actually name-checks this exact ritual in this episode as the first thing that slips when she falls off the wagon, so if you want to know what it is and why it matters that much, that's the one. Sal went from swinging $35 to 50k months with no plan to $70k months on her way to a million dollar studio, and the biggest shift wasn't a new funnel, it was finally owning that she's the boss. If you're ready to stop guessing and map out your own version of that, book your free discovery call and let's find out what's actually stalling your studio. Chapters: 00:00:00 Six months ago: buying a rundown studio and running it alone 00:02:52 Stuck in the discount trap with no real plan 00:04:04 The confidence gap: marketing skills, but still stuck 00:05:25 From weekend side hustle to real business 00:08:47 Six months later: sticking to the process 00:09:30 The current numbers and the countdown to a million dollar studio 00:11:28 Ditching people pleasing to find her own voice in sales 00:14:21 The identity shift: from self doubt to leading a team 00:16:00 How the growth changed her at home 00:17:17 The accountability piece that made it stick 00:18:07 Advice for the studio owner who feels exactly like this 00:22:18 The three things that changed everything 00:24:00 Finally owning the role of leader 00:29:00 The one exercise to do this week.
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    33 Min.
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