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  • How Canva Is Reimagining Marketing for the AI Era

    How Canva Is Reimagining Marketing for the AI Era
    Sep 23 2026

    In this special Cannes edition of Future Proof, Duncan Southgate sits down with Rory Dolan, International CMO at Canva, to discuss how one of the world's most recognisable brands is navigating an AI-driven future.


    From democratising creativity to building a globally consistent yet locally relevant brand, Rory shares how Canva is embedding AI across its platform while keeping people at the centre of the creative process. Together, they explore what marketing effectiveness looks like in an era of algorithmic discovery, changing media consumption and increasing pressure for short-term results, and why strong creativity, meaningful measurement and a long-term brand-building mindset matter more than ever.

    Hosted on Acast. See acast.com/privacy for more information.
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    21 Min.
  • Are Brands Measuring Project Success the Right Way?

    Are Brands Measuring Project Success the Right Way?
    Sep 16 2026

    In this Cannes special episode of Future Proof, Jeff Herman, EVP of Tech & Telco at Kantar, is joined by Menaka Gopinath, Chief Marketing Officer at the Project Management Institute (PMI), to explore what success looks like in an era of constant transformation.


    Drawing on PMI's latest research, they discuss why delivering value matters more than simply being on time and on budget, how organisations can bridge the gap between strategy and execution, and why uniquely human skills such as curiosity, empathy and critical thinking are becoming even more important in an AI-driven world

    Hosted on Acast. See acast.com/privacy for more information.
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    30 Min.
  • You Win or You Learn: How Carlsberg Is Innovating in the Age of AI

    You Win or You Learn: How Carlsberg Is Innovating in the Age of AI
    Sep 9 2026
    In this Cannes special episode of Future Proof, Dr. Nicki Morley is joined by Marcella Wiwe, VP Marketing Denmark at Carlsberg Group, to explore how AI is changing the way brands innovate. From accelerating innovation cycles from months to days to identifying growth opportunities through consumer insight and real-world testing, Marcella shares how her team is using AI, experimentation and category understanding to bring new ideas to market. Together, they discuss the "you win or you learn" mindset, building innovation from strong brand foundations, and why human judgement remains essential in an AI-driven world.

    Hosted on Acast. See acast.com/privacy for more information.
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    25 Min.
  • What Can Marketers Learn from TikTok's Growth Engine?

    What Can Marketers Learn from TikTok's Growth Engine?
    Sep 2 2026
    In this Cannes special episode of Future Proof, Jane Ostler speaks with Dina Liu, Global Head of Brand Product Marketing at TikTok, about how AI is reshaping brand discovery and growth. From creator-led marketing and AI-powered content recommendations to the challenge of building salience in a fragmented media landscape, Dina shares how TikTok is helping brands stay relevant in an increasingly automated world.

    Hosted on Acast. See acast.com/privacy for more information.
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    22 Min.
  • Tentacles of Excellence: Why is Managing Customer Experience Even More Important for Brands Today?

    Tentacles of Excellence: Why is Managing Customer Experience Even More Important for Brands Today?
    Aug 26 2026
    In this Cannes special episode, Jane Ostler talks with Charlotte Snelgrove from Octopus Energy (winner of the Blueprint for Brand Growth Experience Award 2026) and Peter Aitken from Kantar about the connection between customer experience and brand growth. From building a culture of agility to staying close to customer needs in an increasingly AI-driven world, they share practical lessons for businesses looking to create meaningful and different experiences.

    Hosted on Acast. See acast.com/privacy for more information.
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    30 Min.
  • The Goodness of Milk: How Arla Foods use Intelligence to Spark Innovation and Find Growth

    The Goodness of Milk: How Arla Foods use Intelligence to Spark Innovation and Find Growth
    Aug 12 2026

    In this Cannes special episode of Future Proof, Dr Nicki Morley sits down with Michael Swaisland, Vice President of Consumer Intelligence and Marketing Transformation at Arla Foods, to discuss how curiosity, consumer understanding and AI can work together to drive innovation. They explore turning insights into action, identifying the right growth opportunities, and why human judgement remains essential in a world increasingly shaped by AI.


    Hosted on Acast. See acast.com/privacy for more information.
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    25 Min.
  • Could Context Replace Identity in Marketing?

    Could Context Replace Identity in Marketing?
    Jul 22 2026
    In this Cannes special episode of the Future Proof podcast, Duncan Southgate sits down with Mike Villalobos of Seedtag to explore how context drives media effectiveness. Together, they discuss the move from cookie-based targeting to contextual understanding, why interest, intent and emotion are becoming critical marketing signals, and how advances in AI could help brands better understand culture, content and consumer behaviour without relying on personal data.

    Hosted on Acast. See acast.com/privacy for more information.
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    21 Min.
  • How Does Streaming Video Drive Cultural Strategy for Brands?

    How Does Streaming Video Drive Cultural Strategy for Brands?
    Jul 1 2026

    In this Cannes special episode, Jane Ostler sits down with John Campbell, SVP, Entertainment and Streaming Solutions for Disney Advertising, to explore how video is driving culture, not just consumption.

    From the success of Rivals and its brand integrations with Waitrose and Volkswagen, to immersive fan experiences around shows like The Bear, they unpack how streaming is creating new opportunities for brands to go beyond advertising and become part of the moment.

    This episode looks at how nostalgia, fandom and real-world activations are reshaping partnerships, and why brands are starting to hand over more control to truly connect with audiences.

    Hosted on Acast. See acast.com/privacy for more information.
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    16 Min.