In this episode of the Fame-Ready Podcast, personal branding and PR expert Katrina Owens shares how she strategically plans and attends events to grow her personal brand, connect with clients, and maximize ROI. From local networking breakfasts to high-level conferences, Katrina breaks down her system for choosing the right events, preparing to show up powerfully, and following up effectively to turn connections into opportunities.

In this episode, Katrina covers:

Show Notes:

• How to set a smart quarterly budget for attending events
• Why local Chamber of Commerce events can be a game-changer for small businesses
• How to choose events that align with your brand, audience, and goals
• Using intuition (and ChatGPT) to evaluate event fit
• Making the most of events before, during, and after: preparation, offers, and follow-ups
• The power of keeping leads warm and building relationships over time
• Turning event attendance into both direct revenue and indirect brand growth
• How attending events contributes to building a strong, visible personal brand in 2026

Links Mentioned:

• Join the Fame Ready Entrepreneur Program: https://katrinaowens.com/GROUP-COACHING
• The Power Table Live (use code FAMEREADY for $100 off): https://thepowertable.co/conference/?affiliate=knockoutdirective
• Canadian Digital Marketing Summit (Katrina will be Emceeing): https://cdmsummit.ca/cdm-summit-victoria-2025/
• Billion Dollar Vision in Madison, Wisconsin (use code KATRINA for 10% off): https://www.auralismediaco.com/billiondollarvision.html#/
• Big Brand Energy June 2026 WAITLIST: https://knockoutdirective.myflodesk.com/bigbrandenergy

Follow Katrina:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ Instagram: https://www.instagram.com/getfameready/
→ Threads: https://www.threads.com/@katrinaowenspr

If you’re planning to grow your personal brand in 2026 by attending events strategically, this episode will show you how to choose wisely, show up confidently, and turn every connection into opportunity.

In this episode of the Fame-Ready Podcast, personal branding and PR expert Katrina breaks down exactly how she grew her Instagram to 3,000 followers organically, without buying followers, chasing trends, or forcing sales content. Recorded during the quiet stretch between Christmas and New Year’s, this episode blends personal reflection with practical personal brand strategy for entrepreneurs stepping into 2026.

In this episode, Katrina covers:

• Why slow, steady Instagram growth is more powerful than going viral
• The type of content that builds trust, authority, and long-term visibility
• How storytelling outperforms constant selling
• Why your most uncomfortable posts often perform the best
• The four content pillars every personal brand needs
• How losing followers can strengthen your brand
• Why Instagram alone won’t grow your audience
• The role of multi-platform visibility and in-person events
• The real reason most Instagram growth stalls
• What it means to have a strong personal brand in 2026

Links Mentioned:

• Join the Fame Ready Entrepreneur Program: https://katrinaowens.com/GROUP-COACHING
• Hidden Gem to Headline Masterclass: https://knockoutdirective.myflodesk.com/hiddengem
• Follow Katrina:
  → Instagram: https://www.instagram.com/katrinaowenspr/
  → Threads: https://www.threads.com/@katrinaowenspr

If you’re committing to growing your personal brand in 2026 — without burning out or betraying your voice — this episode will show you what actually works.

In this final episode of the Fame-Ready Podcast for 2025, Katrina is closing out the year with a deeply reflective, story-driven recap of everywhere her business took her — and the lessons that came with each trip. From quiet cabins and nerve-wracking first events to sold-out stages, brand partnerships, and a billboard in Times Square, this episode is a reminder that growth rarely feels linear while you’re living it.

Recorded just before the New Year, Katrina walks listeners through the travel, decisions, fears, breakthroughs, and self-trust that defined 2025 — and why presence, not pressure, is the energy she’s carrying into 2026.

Shownotes:

• Why intuitive content creation became a cornerstone of her personal brand
• How travel expanded her confidence, resilience, and earning power
• The unexpected sales, speaking opportunities, and brand partnerships that came from saying yes before feeling ready
• What each trip taught her about self-trust, nervous system regulation, and delayed gratification
• Why making business “about the money” often disconnects you from your purpose
• How external wins are built on internal capacity, not instant results
• Lessons on authenticity, presence, and letting go of perfection
• Why your platform doesn’t need to be “big” to be influential
• The mindset shift that allowed her to feel worthy of success as it arrived

Whether you’re dreaming of travel, speaking stages, brand deals, or simply a business that supports your life — this episode offers a grounded, honest look at what it really takes to build something meaningful over time.

Mentioned in this episode:

• Nearly 100 days of business-related travel in 2025
• Speaking and emceeing at conferences across Canada and the U.S.
• Canadian Digital Marketing Summit (Victoria & Kelowna)
• First international conference attendance and its compounding impact
• Signing multiple five-figure clients while traveling
• Launching and growing the Fame Ready Entrepreneur Program
• Big Brand Energy Sessions milestones and sponsorships
• Being featured on a Times Square billboard
• Woman of the Year campaign with Auralis Magazine
• Brand partnership and paid trip with Adobe Acrobat at Adobe Max
• The power of intuitive marketing and personal brand consistency

Links Mentioned:

• Join the Fame Ready Entrepreneur Program: https://katrinaowens.com/GROUP-COACHING
• Living in Balance Mentorship Program: https://libseminars.com/

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ Podcast Instagram: https://www.instagram.com/getfameready/

Listen now to reflect on your own growth, normalize the fear that comes with expansion, and step into 2026 with more presence, trust, and belief in what’s possible.

This week, Katrina is taking a pause from strategy and “how-to” episodes to reflect on the wins, growth, and magic of 2025. Coming to you on Christmas Eve, she’s keeping it real, heartfelt, and celebratory — sharing the personal and professional milestones that shaped her year and inspired her vision for 2026.

In this episode, she shares:

• Why celebrating your wins is as important as chasing new goals
• How investing in yourself — from health to habits — can transform your life and brand
• The thrill of hosting sold-out events, delivering keynotes, and taking your work across the continent
• Behind-the-scenes moments from book writing, brand partnerships, and media features
• Reflections on travel, connection, and building a business that supports the life you want
• How trusting yourself and taking bold action creates space for your biggest dreams

Whether you’re winding down the year or dreaming forward into the next, this episode will inspire you to recognize your growth, honor your achievements, and set yourself up for even bigger impact in 2026.

Mentioned in this episode:

• Hosting five sold-out female entrepreneur and golf events
• Writing and sending a manuscript for her upcoming book
• Speaking at 10 events across the continent
• Securing $30,000 from brand partnerships
• Appearing on a Times Square billboard
• Growing her group program to nearly 30 participants
• Prioritizing health, fitness, and personal wellness

Links Mentioned:

• Living in Balance Mentorship Program: https://libseminars.com/
• Join the Fame Ready Entrepreneur Program: https://knockoutdirective.thrivecart.com/fame-ready/

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ Podcast Instagram: https://www.instagram.com/getfameready/

Listen now to reflect, celebrate, and get inspired for your own wins and breakthroughs in 2026.

This week’s Fame-Ready episode is all about the truth behind brand partnerships — and how personal brands (not influencers) can secure lucrative, aligned collaborations with major companies. Katrina Owens breaks down exactly how she earns five-figure deals, integrates brands into her work authentically, and turns her visibility into revenue without sacrificing her brand.

Katrina also gets candid about burnout, boundaries, and what her wearable tech taught her about nervous system overload — and why sustainable visibility matters more than ever as we head into 2026.

Show Notes:

• Personal brands are not influencers — and brands want both for different reasons.
Katrina explains why personal brands have more monetizable assets and often more strategic value than influencers.

• You must have revenue streams brands can integrate into.
Partnerships work best when you have offers, events, podcasts, masterclasses, or platforms where brands can be featured meaningfully — not just social media posts.

• Authentic story-driven integration beats product pushing every time.
Katrina breaks down how she would partner with a fashion brand by weaving it into her speaking-day story, not by doing hauls or unboxings.

• Brand partners should be targeting your audience — not already dominating it.
A key distinction: go after brands that want access to your niche, not brands who already market heavily to your audience.

• Monetizable assets matter more than follower counts.
Webinars, events, in-person speaking, podcast segments, and virtual activations are what make partnerships scalable and lucrative.

• There is a right department for partnerships — and it’s not affiliates.
Katrina shares why personal brands get stuck in affiliate programs, and how to instead connect with brand partnership managers, community managers, or influencer managers.

• A strong brand presence replaces cold pitching.
Most of Katrina’s partnerships came from professionals researching her, loving what they saw, and initiating collaboration — all because her content was dialed in.

• LinkedIn is a goldmine for brand partnership visibility.
She breaks down exactly why growing her LinkedIn presence has brought high-value opportunities directly to her inbox.

• Sustainable visibility requires protecting your energy.
Katrina shares how her wearables helped her catch signs of burnout and why nervous-system-safe growth is non-negotiable for 2026.

• If you want partnerships, you must ask — boldly.
Once you have proof of alignment, the pitch becomes easy and natural. Katrina shares how she turned a sales call into a major contract with a household-name brand.

Links Mentioned:

→ Billion Dollar Vision Event (February) – https://www.auralismediaco.com/billiondollarvision.html#/
→ Red Carpet Year Masterclass – https://knockoutdirective.myflodesk.com/redcarpetyear
→ Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/

→ Connect with Katrina on LinkedIn: https://www.linkedin.com/in/owenskatrina/

→ Follow the Fame-Ready Podcast: https://www.instagram.com/getfameready/

If you’re ready to be seen, respected, and in demand, this is the year you make it happen.

This week’s Fame-Ready episode is all about creating your own Red Carpet Year, the kind of year that shows you just how far you can go when you commit fully to your vision.

Top personal branding and PR expert, Katrina Owens, shares how she made 2025 her own “red carpet year” and the strategies she’s using to plan an even bigger 2026. From building meaningful collaborations to protecting your intellectual property, Katrina gets real about what it truly takes to stand out, be recognized, and achieve your boldest goals.

Key Takeaways:

• Why having a clear North Star is the non-negotiable foundation for a Red Carpet Year.
• How to identify and speak to your ideal audience so your brand resonates and attracts aligned opportunities.
• Understanding the difference between owned and earned media — and why owned media is your first step.
• How public relations functions as a strategic marketing tactic for visibility, authority, and growth.
• The importance of execution: why consistent action and completing every step matters more than shortcuts.
• How cultivating collaborative relationships fuels growth without competition or ego.
• Leveraging tools like Adobe Acrobat Studio to protect intellectual property while creating content and refining processes.
• The power of treating your brand like a “big brand” — intentional, detailed, and consistent across all touchpoints.
• How to take the steps to plan, execute, and ultimately stand on your personal red carpet.

Links Mentioned:
→ Register for the free Red Carpet Year Masterclass: https://knockoutdirective.myflodesk.com/redcarpetyear

→ Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/

→ Connect with Katrina on LinkedIn: https://www.linkedin.com/in/owenskatrina/

→ Follow the Fame-Ready Podcast on Instagram: https://www.instagram.com/getfameready/

Step into 2026 ready to create a year that turns your boldest vision into reality. Invest in yourself, your visibility, and your personal brand — and roll out the red carpet for your own success.

This week’s Fame-Ready episode is a deep dive into showing up authentically — even on the days you’re not feeling bubbly — while staying aligned with your North Star.

Top personal branding and PR expert, Katrina Owens shares how she navigates gloomy days. She gets real about the days you question your purpose or aren’t feeling your bubbly self — that doesn’t mean anything’s wrong. Katrina walks you through the steps she took to build a purpose-driven brand that consistently attracts aligned opportunities.

Key Takeaways:

• Why aligning your brand with your North Star is the foundation for authentic growth.
• How to identify opportunities that resonate with your values and long-term vision.
• Understanding the difference between visibility that feels forced vs. natural influence.
• How clear messaging attracts clients, partners, and media aligned with your mission.
• Why consistency and authenticity create trust and long-term results.
• How to strategically invest in yourself while staying true to your brand essence.
• The different ways Katrina leverages coaching, speaking, and collaborations for impact.
• How a brand rooted in authenticity draws opportunities instead of chasing them.
• Steps Katrina took to build a purpose-driven business that generates sustainable revenue.

Links Mentioned:
→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.thrivecart.com/fame-ready/

→ Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/

→ Follow the Fame-Ready Podcast on Instagram: https://www.instagram.com/getfameready/

→ Connect with Katrina on LinkedIn: https://www.linkedin.com/in/owenskatrina/

Take action, invest in your visibility, and turn your authentic personal brand into a purpose-driven powerhouse. Step fully toward your North Star.

This week’s Fame-Ready episode is a deep dive into building a personal brand that actually gets paid — the kind that brings in clients, brand partnerships, and speaking opportunities consistently.

Top personal branding and pr expert, Katrina Owens shares the exact strategies she used over the past 12 months to grow her personal brand, from investing in visibility to nailing the pitch. She walks you through how she transformed her business from a multi-service agency into a focused, revenue-generating personal brand, including the exact steps that brought in $70k ROI from events alone.

Whether you’re looking to monetize your personal brand, get on stages, or secure aligned partnerships, this episode gives you the blueprint for creating a brand that commands authority, attention, and profit.

Key Takeaways:

• Why clarity on your personal brand is the foundation for monetization.
• How to identify and invest in the right events for maximum ROI.
• Understanding direct vs. indirect results from visibility efforts.
• How pitching with confidence opens doors to sponsors, collaborations, and media opportunities.
• Why persistence and follow-up are critical for turning connections into paying clients.
• How to strategically invest in yourself—even if you’re starting with limited funds.
• The different revenue streams Katrina relies on: coaching, speaking, brand partnerships, and events.
• How a strong personal brand attracts opportunities instead of requiring constant cold outreach.
• How she generated $200k in revenue in her last fiscal year and already secured $100k for the next.

Links Mentioned:
→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.thrivecart.com/fame-ready/

→ Grab Katrina’s Pitch Kit and use code: BLACKFRIDAY https://katrinaowens.com/the-pitch-kit

→ Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/

→ Follow the Fame-Ready Podcast on Instagram: https://www.instagram.com/getfameready/

→ Connect with Katrina on LinkedIn: https://www.linkedin.com/in/owenskatrina/

Take action, invest in your visibility, and turn your personal brand into a revenue-generating powerhouse. Step into your fame era.