In this episode of the Fame-Ready Podcast, personal branding and PR expert Katrina Owens shares how she strategically plans and attends events to grow her personal brand, connect with clients, and maximize ROI. From local networking breakfasts to high-level conferences, Katrina breaks down her system for choosing the right events, preparing to show up powerfully, and following up effectively to turn connections into opportunities.

In this episode, Katrina covers:

Show Notes:

• How to set a smart quarterly budget for attending events
• Why local Chamber of Commerce events can be a game-changer for small businesses
• How to choose events that align with your brand, audience, and goals
• Using intuition (and ChatGPT) to evaluate event fit
• Making the most of events before, during, and after: preparation, offers, and follow-ups
• The power of keeping leads warm and building relationships over time
• Turning event attendance into both direct revenue and indirect brand growth
• How attending events contributes to building a strong, visible personal brand in 2026

Links Mentioned:

• Join the Fame Ready Entrepreneur Program: https://katrinaowens.com/GROUP-COACHING
• The Power Table Live (use code FAMEREADY for $100 off): https://thepowertable.co/conference/?affiliate=knockoutdirective
• Canadian Digital Marketing Summit (Katrina will be Emceeing): https://cdmsummit.ca/cdm-summit-victoria-2025/
• Billion Dollar Vision in Madison, Wisconsin (use code KATRINA for 10% off): https://www.auralismediaco.com/billiondollarvision.html#/
• Big Brand Energy June 2026 WAITLIST: https://knockoutdirective.myflodesk.com/bigbrandenergy

Follow Katrina:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ Instagram: https://www.instagram.com/getfameready/
→ Threads: https://www.threads.com/@katrinaowenspr

If you’re planning to grow your personal brand in 2026 by attending events strategically, this episode will show you how to choose wisely, show up confidently, and turn every connection into opportunity.