Ian Norris, Professor of Marketing and Psychology at Berea College in Kentucky, returns to talk about second-place brands. Sure, we all want our business to be the market leader, but what are some ways you can find success from the second or third-place spot? We cover examples such as Avis, Pepsi, and even Megadeth.

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We talk with Chris Madden, Co-Founder of Matchnode, a digital marketing agency that has worked on campaigns for the Chicago Bulls, Chicago Blackhawks, Arizona Coyotes, Indiana University, and New Balance.

Chris also founded Seabums, an NFT project with the goal of improving ocean health. They've so far raised over $140,000 for water-related causes and have brought people across the world together to clean up waterways.

🔶 BRAND OUTLAW PODCAST 🎙

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🔶 GET HELP WITH YOUR BRAND MESSAGING

Work with Matt and Nick. Get started at superkickbranding.com

🔶 MORE BRANDING RESOURCES

Find more podcasts and articles at thebrandoutlaw.com

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Last year, we talked to Toronto sludge metal musician The Bunn. He had just launched an ambitious project to build a music career in a niche genre starting at age 50. A year later, we check in to see how the project is going, his wins and setbacks, and what the future holds.

We discuss how art and business don't have to be incompatible, serving your niche, and defining The Bunn brand. And as a piece of bonus content, we end with one of his songs - "Decorated" from WTLNDS.

Support The Bunn and his musical projects at thebunn.ca.

🔶 BRAND OUTLAW PODCAST 🎙

Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts

🔶 FREE BUYER PERSONA PLAYBOOK

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🔶 GET HELP WITH YOUR BRAND MESSAGING

Work with Matt and Nick. Get started at superkickbranding.com

🔶 MORE BRANDING RESOURCES

Find more podcasts and articles at thebrandoutlaw.com

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Bunny Young is a third-generation entrepreneur, an international speaker, former stuntwoman, and retired therapist. She founded her company, A Better Place Consulting to empower and educate businesses and organizations about the impact of work-life alignment. Bunny joined the Brand Outlaw to discuss burnout prevention, workplace flexibility, and life with a service animal.

Follow Bunny on LinkedIn.

🔶 BRAND OUTLAW PODCAST 🎙

Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts

🔶 FREE BUYER PERSONA PLAYBOOK

Download yours at thebrandoutlaw.com

🔶 GET HELP WITH YOUR BRAND MESSAGING

Work with Matt and Nick. Get started at superkickbranding.com

🔶 MORE BRANDING RESOURCES

Find more podcasts and articles at thebrandoutlaw.com

🔶 FOLLOW ON LINKEDIN

https://www.linkedin.com/company/superkickbrand

🔶 BUILD YOUR BRANDING LIBRARY

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Pepsi recently unveiled new branding, the first major rebrand since 2008. In this quick-hit episode, Matt breaks down the key elements of the new look and gives his thoughts on how it compares to the previous one.

Check out the rebrand here: https://thebrandoutlaw.com/new-pepsi-logo-goes-back-to-bold/

🔶 BRAND OUTLAW PODCAST 🎙

Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts

🔶 FREE BUYER PERSONA PLAYBOOK

Download yours at thebrandoutlaw.com

🔶 GET HELP WITH YOUR BRAND MESSAGING

Work with Matt and Nick. Get started at superkickbranding.com

🔶 MORE BRANDING RESOURCES

Find more podcasts and articles at thebrandoutlaw.com

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https://www.linkedin.com/company/superkickbrand

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In part two of our interview with DC "The Brain Supreme" Glenn, of Tag Team, we talk about "Whoomp! There It Is" and how musicians can create killer live shows when most of the audience knows only one song. DC continues giving life and business advice that everyone should hear. And you'll never believe his answer when we ask what music he listens to today.

tagteambackagain.com

TRANSCRIPT

🔶 BRAND OUTLAW PODCAST 🎙

Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts

🔶 FREE BUYER PERSONA PLAYBOOK

Download yours at thebrandoutlaw.com

🔶 GET HELP WITH YOUR BRAND MESSAGING

Work with Matt and Nick. Get started at superkickbranding.com

🔶 MORE BRANDING RESOURCES

Find more podcasts and articles at thebrandoutlaw.com

🔶 FOLLOW ON LINKEDIN

https://www.linkedin.com/company/superkickbrand

🔶 BUILD YOUR BRANDING LIBRARY

Find curated lists at our Bookshop.org page.

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PARTY PEOPLE!!!

DC "The Brain Supreme" Glenn, one half of the iconic rap duo Tag Team, joins the Brand Outlaw podcast for a fun and educational two-part conversation.

In this episode, he talks about how being caught off guard by bad deals and misattribution jolted him toward learning and mastering digital marketing skills, mainly SEO. We discuss the success of Tag Team's "Scoop! There It Is" GEICO commercial and the mindset of planting seeds (like "Whoomp! There It Is") that decades later become sequoias.

tagteambackagain.com

TRANSCRIPT

🔶 BRAND OUTLAW PODCAST 🎙

Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts

🔶 FREE BUYER PERSONA PLAYBOOK

Download yours at thebrandoutlaw.com

🔶 GET HELP WITH YOUR BRAND MESSAGING

Work with Matt and Nick. Get started at superkickbranding.com

🔶 MORE BRANDING RESOURCES

Find more podcasts and articles at thebrandoutlaw.com

🔶 FOLLOW ON LINKEDIN

https://www.linkedin.com/company/superkickbrand

🔶 BUILD YOUR BRANDING LIBRARY

Find curated lists at our Bookshop.org page.

🔶 Create content 10x faster with AI. Start your free Jasper AI trial.

Video games are big business ... but not just for the game companies themselves. Gaming presents opportunities for all types of brands to connect with new audiences. If you're wondering how your business might benefit from a presence in the video game world, this episode is for you.

We talk to Jamin Warren, Founder and CEO of Twofivesix, a company that connects its clients to the gaming community. We discuss how companies can reach gamers in an authentic way that doesn't compromise their brand identity. Jamin gives his perspectives on the myths and stereotypes surrounding the gaming world and why buying into them could mean leaving money on the table.

Learn more about Jamin and Twofivesix:

https://twofivesix.co

https://www.linkedin.com/company/twofivesix/

Head to thebrandoutlaw.com to download your free copy of the Buyer Persona Playbook.

Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com.

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