Ian Norris, Professor of Marketing and Psychology at Berea College in Kentucky, returns to talk about second-place brands. Sure, we all want our business to be the market leader, but what are some ways you can find success from the second or third-place spot? We cover examples such as Avis, Pepsi, and even Megadeth.

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We talk with Chris Madden, Co-Founder of Matchnode, a digital marketing agency that has worked on campaigns for the Chicago Bulls, Chicago Blackhawks, Arizona Coyotes, Indiana University, and New Balance.

Chris also founded Seabums, an NFT project with the goal of improving ocean health. They've so far raised over $140,000 for water-related causes and have brought people across the world together to clean up waterways.

🔶 BRAND OUTLAW PODCAST 🎙

Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts

🔶 FREE BUYER PERSONA PLAYBOOK

Download yours at thebrandoutlaw.com

🔶 GET HELP WITH YOUR BRAND MESSAGING

Work with Matt and Nick. Get started at superkickbranding.com

🔶 MORE BRANDING RESOURCES

Find more podcasts and articles at thebrandoutlaw.com

🔶 FOLLOW ON LINKEDIN

https://www.linkedin.com/company/superkickbrand

🔶 BUILD YOUR BRANDING LIBRARY

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Last year, we talked to Toronto sludge metal musician The Bunn. He had just launched an ambitious project to build a music career in a niche genre starting at age 50. A year later, we check in to see how the project is going, his wins and setbacks, and what the future holds.

We discuss how art and business don't have to be incompatible, serving your niche, and defining The Bunn brand. And as a piece of bonus content, we end with one of his songs - "Decorated" from WTLNDS.

Support The Bunn and his musical projects at thebunn.ca.

🔶 BRAND OUTLAW PODCAST 🎙

Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts

🔶 FREE BUYER PERSONA PLAYBOOK

Download yours at thebrandoutlaw.com

🔶 GET HELP WITH YOUR BRAND MESSAGING

Work with Matt and Nick. Get started at superkickbranding.com

🔶 MORE BRANDING RESOURCES

Find more podcasts and articles at thebrandoutlaw.com

🔶 FOLLOW ON LINKEDIN

https://www.linkedin.com/company/superkickbrand

🔶 BUILD YOUR BRANDING LIBRARY

Find curated lists at our Bookshop.org page.

🔶 Create content 10x faster with AI. Start your free Jasper AI trial.