Welcome to a new episode of Beyond the Words. Today Bruno and Amanda are speaking to Rik Grant, Global Head of Language and Cultural Services at international marketing agency Tag Worldwide. Rik talks to us about transcreation, assessing quality in languages you don't speak yourself, B2B vs B2C brand voices, and the shortfalls of AI in the content creation and transcreation process.

Connect with Rik on LinkedIn: https://www.linkedin.com/in/rik-grant-97525113/

We hope you enjoy this episode!
Please don’t forget to subscribe to our channel and to let us know your thoughts below in the comments.
– Amanda, Bruno, and the beyondthewords podcast team

Connect with Amanda Stauffer on LinkedIn: https://www.linkedin.com/in/amstauffer/
Connect with Bruno Combart on LinkedIn: https://www.linkedin.com/in/brunocombart/
Link to the Zeitgeist website: http://www.zeitgeist.eu.com/
You can also write to beyondthewords@zeitgeist.global

Listen to beyondthewords on these podcast platforms:
Spotify: https://open.spotify.com/show/5YXINVns0Hpr80BeT1ONAg
Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-words/id1736761753
Amazon Podcasts: https://music.amazon.com/podcasts/94a30541-3b48-43e1-a8b8-d1a491e90aea

#podcast #fyp #localization #l10n #translation #transcreation #beyondthewords #globalcontent #languageandculture #internationalmarketing #multilingualstrategy #zeitgeist
Beyond the Words is a podcast hosted by Amanda Stauffer and Bruno Combart that explores the intersection of language, culture, and communication. Created by Zeitgeist, this show dives deep into the world of localization, translation, and transcreation, spotlighting the voices shaping the global content space. Each episode features insightful conversations with localization experts, marketing professionals, and global strategy leaders who share real-world stories and forward-thinking perspectives. Whether you're navigating multilingual campaigns, managing L10N workflows, or exploring how to make messaging resonate across borders, this podcast is your go-to guide. Tune in for discussions around AI in localization, internationalization best practices, career growth in the industry, and the future of cross-cultural content.

Today's guest on Beyond the Words is Teresa Toronjo. Teresa has been working in languages for over a decade, first as a language teacher before moving to localization management. She currently works at freelance marketplace Malt as well as teaching courses in localization through Localization Academy. She talks to Amanda and Bruno today about working with collaborative localization teams, expectations vs. reality with AI, and the importance of nurturing your localization efforts after they've been published.

Connect with Teresa on LinkedIn: https://www.linkedin.com/in/teresatoronjo/

We hope you enjoy this episode!
Please don’t forget to subscribe to our channel and to let us know your thoughts below in the comments.
– Amanda, Bruno, and the beyondthewords podcast team

Connect with Amanda Stauffer on LinkedIn: https://www.linkedin.com/in/amstauffer/
Connect with Bruno Combart on LinkedIn: https://www.linkedin.com/in/brunocombart/
Link to the Zeitgeist website: http://www.zeitgeist.eu.com/
You can also write to beyondthewords@zeitgeist.global

Listen to beyondthewords on these podcast platforms:
Spotify: https://open.spotify.com/show/5YXINVns0Hpr80BeT1ONAg
Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-words/id1736761753
Amazon Podcasts: https://music.amazon.com/podcasts/94a30541-3b48-43e1-a8b8-d1a491e90aea

#podcast #fyp #localization #l10n #translation #transcreation #beyondthewords #globalcontent #languageandculture #internationalmarketing #multilingualstrategy #zeitgeist
Beyond the Words is a podcast hosted by Amanda Stauffer and Bruno Combart that explores the intersection of language, culture, and communication. Created by Zeitgeist, this show dives deep into the world of localization, translation, and transcreation, spotlighting the voices shaping the global content space. Each episode features insightful conversations with localization experts, marketing professionals, and global strategy leaders who share real-world stories and forward-thinking perspectives. Whether you're navigating multilingual campaigns, managing L10N workflows, or exploring how to make messaging resonate across borders, this podcast is your go-to guide. Tune in for discussions around AI in localization, internationalization best practices, career growth in the industry, and the future of cross-cultural content.

Welcome to a new episode of Beyond the Words, where we speak to Tamanna Chanana. Tamanna is an International Speaker and Podcaster, alongside being a Senior Manager of Global Growth Marketing at Whatfix. In this podcast, she speaks about what it is to be a T-Shaped Marketer as well as her journey in becoming a LinkedIn Top Voice and it how it changed her life. Enjoy!

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

#globalgrowthmarketing #linkedintopvoice #globalmarketing #tshapedmarketing

Welcome to a new episode of Beyond the Words, where we speak to Becks Powell. Becks has worked for leading #B2B agencies before moving client-side. She is now Senior Marketing Manager, ABM and Demand Generation, at Riverbed. In this podcast, she speaks about regional alignment of global strategies in #ABM, the importance of ABM in the overall branding strategy, and why good #localization is key. Enjoy!

Thanks for listening! Please don’t forget to subscribe to our channel and to let us know your thoughts in the comments below. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

#marketingtranslation #EMEAmarketing #globalmarketing #b2bmarketing #transcreation

Welcome to a new episode of Beyond the Words, where we speak to Mariana Attie. Mariana graduated from Middlebury Institute of International Studies at Monterey with a Master in Localization and is now a Localization Program Manager at Square. In this podcast, she shares her experiences working agency-side and client-side, she speaks about her time at Apple and shares insights about a transcreation project called Themes. Enjoy!

Find out more about Themes on https://squareup.com/us/en/website-themes

Note: The education institution Mariana refers to as Middlebury College is the Middlebury Institute of International Studies at Monterey

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

#localization #translation #transcreation

In this new episode of Beyond the Words, we speak to Flogerta Lesi. Flo is a Localization Specialist and a prolific post and blog writer. In this podcast, she shares her views on the importance of #localization, the key ingredients to good #SEO localization and her own practical experience with the limitations of AI in #copywriting and #translation. Enjoy!

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

#transcreation #marketingtranslation #saas #saaslocalization

Welcome to a new episode of Beyond the Words, where we speak to Christiane Greilach, a seasoned Leader in international #B2B #TechMarketing. Christiane started her career in journalism and copywriting. She spent over 11 years in different marketing positions at #HP and she is now Global Senior Marketing Manager at AutoDesk. She shares her insights on cost-effective lead generation, cross-cultural #branding and #storytelling, and on the importance of #transcreation in this process. Enjoy!

Watch the Otto Desć commercial Christiane mentions on the podcast here: https://www.youtube.com/watch?v=h2nrvx2ZrqQ, and the Wallbox Super Bowl commercial here: https://www.youtube.com/watch?v=hff-XFXCNg4

To find out more about Christiane, visit https://www.linkedin.com/in/christiane-greilach-5603b029/

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

#b2btechmarketing #globalmarketing #b2bmarketing #techmarketing #transcreation

Welcome to a new episode of Beyond the Words, where we speak to Alex Góra. Alex graduated from Dublin City University with a Master of Science in Translation Technology in 2021, and is now a Senior Localization Specialist within the Global Experience team at Qualtrics. In this podcast, she shares her experiences working with translation technology, specifically the roles, risks and realities of AI. Enjoy!

To find out more about Aleksandra, visit https://www. linkedin.com/in/aleksandra-góra-378768192

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

#localization #AI #translationtechnology #transcreation #marketingtranslation #saas #saaslocalization