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  • From Idea to Impact: Building Women-Centered Health Apps

    From Idea to Impact: Building Women-Centered Health Apps
    Jan 18 2026
    How do you turn a women’s health problem into a real, usable digital product? In this bonus mini-episode of Beyond the Paper Gown, Dr. Mitzi Krockover is joined again by Josefina Ruiz, Head of Growth at Light it, for a behind-the-scenes conversation designed for founders, innovators, and anyone thinking about building in femtech or digital health. Josefina breaks down what founders often get wrong—from skipping product discovery to misusing AI—and explains why trust, community, and compliance matter just as much as code. She shares practical guidance on MVPs, feedback loops, technical co-founders, and building responsibly in healthcare. 🎧 Be sure to catch the main episode for the full discussion on women’s health apps, femtech innovation, data privacy, and patient experience. Please visit Beyond the Paper Gown (https://www.beyondthepapergown.com/podcasts) to join our community and to learn more about achieving your optimal health. SHOW NOTES: Mitzi Krockover, Founder and CEO, Woman Centered, LLC and Host of Beyond the Paper Gown https://www.linkedin.com/in/mitzikrockover/ Josefina Ruiz, Head of Growth at Light-it Light-it Mavida Health Digital Health Insider Newsletter
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    21 Min.
  • How Women's Health Apps Come To Live - And How To Choose One

    How Women's Health Apps Come To Live - And How To Choose One
    Jan 18 2026
    What makes a digital health app truly trustworthy—and who decides? In this episode of Beyond the Paper Gown, Dr. Mitzi Krockover speaks with Josefina Ruiz, Head of Growth at Light it, a global healthcare product agency building femtech and mental health platforms. Together, they explore what separates meaningful women’s health technology from “just another app”—from evidence-based design and patient experience to privacy, AI, and data security. Josefina also shares her personal journey of discovering she carries the BRCA2 genetic mutation, and how that experience reshaped her perspective on healthcare, advocacy, and the importance of empathy and community in digital health tools. 🎧 Plus: Don’t miss the bonus mini-episode where Josefina shares practical advice for founders building women’s health and digital health products. Please visit Beyond the Paper Gown (https://www.beyondthepapergown.com/podcasts) to join our community and to learn more about achieving your optimal health. SHOW NOTES: Mitzi Krockover, Founder and CEO, Woman Centered, LLC and Host of Beyond the Paper Gown https://www.linkedin.com/in/mitzikrockover/ Josefina Ruiz, Head of Growth at Light-it Light-it Seven Starling Mavida Health Cerula Care Unease Health Puppeteer
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    42 Min.
  • Midlife Metabolism Reset: Nutrition Secrets for Women 40+

    Midlife Metabolism Reset: Nutrition Secrets for Women 40+
    Nov 26 2025
    How can women over 40 eat for energy, longevity, and a healthier, saner relationship with weight? On Beyond the Paper Gown, Ro Huntriss—award-winning registered dietitian and Chief Nutrition Officer at Simple—breaks down how midlife shifts like estrogen decline and insulin resistance change the way our bodies respond to food, and what we can do to feel better. Ro shares an evidence-based roadmap: how much protein we really need, how to pair foods to steady blood sugar, why fiber and healthy fats matter, and how to approach time-restricted eating in a sustainable way. We also cover which labs to ask for (A1C, lipids, vitamin D/B12/iron) and when glucose monitoring is actually useful. You’ll hear her balanced take on GLP-1 medications, phytoestrogens like soy and flax, and the role of calcium and vitamin D in bone health. Plus: stress, sleep, and strength-training strategies to support cognition and cardiometabolic health—along with simple, doable swaps you can start this week. Visit Beyond the Paper Gown to join our community and to learn more about achieving your optimal health. SHOW NOTES: Mitzi Krockover, Founder and CEO, Woman Centered, LLC and Host of Beyond the Paper Gown Ro Huntriss, Chief Nutrition Officer, Simple Simple
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    57 Min.
  • Women’s Health Advocates: Congressional Briefing on Menopause

    Women’s Health Advocates: Congressional Briefing on Menopause
    Nov 3 2025
    Menopause isn’t a niche issue—it’s a national one. In this special Beyond the Paper Gown episode, Beyond the Paper Gown brings you a recent congressional briefing, moderated by Dr. Mitzi Krockover, and featuring lawmakers and experts, Rep. Julia Brownley, Asm. Linda Rosenthal, Dr. Jayne Morgan, Jannine Versi, and Claire Gill to unpack the real health risks, the economic and workplace impact, and the policy solutions women need now—from insurance coverage and provider education to research funding and employer benefits. Clear, candid, and actionable, this conversation outlines how smarter policy can improve care and strengthen our workforce. Please visit Beyond the Paper Gown (https://www.beyondthepapergown.com/podcasts) to join our community and to learn more about achieving your optimal health. SHOW NOTES: Mitzi Krockover, Founder and CEO, Woman Centered, LLC and Host of Beyond the Paper Gown https://www.linkedin.com/in/mitzikrockover/ Jayne Morgan, M.D., Vice President of Medical Affairs for Hello Heart Jannine Versi, MBA – Co-Founder and CEO of Elektra Health Claire Gill – Founder and President of the National Menopause Foundation Women’s Health Advocates U.S. Congress Legislation Tracker Bone Health & Osteoporosis Foundation The Menopause Society
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    59 Min.
  • From the Sports Court to the C-Suite: Mental Fitness Secrets for High-Achieving Women

    From the Sports Court to the C-Suite: Mental Fitness Secrets for High-Achieving Women
    Aug 26 2025
    What does it take to truly perform at your best—on the court, in the boardroom, or in everyday life? In this episode of Beyond the Paper Gown, Mitzi Krockover, MD sits down with Brook Choulet, M.D., The Performance Psychiatrist®, founder and CEO of Choulet Performance Psychiatry®, President of the Maricopa County Medical Society Foundation, and President of the American Board of Sports and Performance Psychiatry, where she is one of seven founding members. Together, they explore the intersection of mental fitness and women’s unique physical realities, from hormonal shifts and nutrition to body image and burnout. Dr. Choulet shares insights from her work with elite athletes, executives, and high achievers, including how self-awareness, boundary setting, and tailored routines can transform performance. Whether you’re supporting a young athlete, navigating ADHD, or striving for balance as a professional woman, this conversation offers practical strategies for thriving without sacrificing well-being. Please visit Beyond the Paper Gown (https://www.beyondthepapergown.com/podcasts) to join our community and to learn more about achieving your optimal health. SHOW NOTES: Mitzi Krockover, Founder and CEO, Woman Centered, LLC and Host of Beyond the Paper Gown https://www.linkedin.com/in/mitzikrockover/ Brook Choulet, MD https://www.chouletpsychiatry.com American Board of Sports and Performance Psychiatry www.ussportspsychiatry.org Maricopa County Medical Society Foundation www.mcmsfoundation.org https://www.nationaleatingdisorders.org https://chadd.org
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    35 Min.
  • Virtual Reality Therapy: A New Hope for Chronic Pain and Women’s Health

    Virtual Reality Therapy: A New Hope for Chronic Pain and Women’s Health
    Aug 19 2025
    What if your doctor prescribed a virtual reality headset instead of pain medication? In this episode of Beyond the Paper Gown, Mitzi Krockover, MD speaks with Mary Catherine George, PhD, Health Psychologist and Clinical Research Program Director in the Neurology Department at Mount Sinai School of Medicine, and founder of Comfort Wave VR. Drawing from her unique path—from opera singer to HIV researcher to entrepreneur—Dr. George shares how she’s developing VR technology to help women manage post-mastectomy pain without opioids. We explore why women often underreport pain, how behavioral medicine can make a difference, and what it takes to bring innovative pain management tools from the lab to patients. Please visit Beyond the Paper Gown (https://www.beyondthepapergown.com/podcasts) to join our community and to learn more about achieving your optimal health. SHOW NOTES: Mitzi Krockover, Founder and CEO, Woman Centered, LLC and Host of Beyond the Paper Gown https://www.linkedin.com/in/mitzikrockover/ Mary Catherine George, PhD - Director Clinical Research, Icahn School of Medicine at Mount Sinai
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    48 Min.
  • Unlocking the Power of the Vaginal Microbiome for Better Health

    Unlocking the Power of the Vaginal Microbiome for Better Health
    Jul 31 2025
    Vaginal health is more than just an intimate concern, it’s a cornerstone of overall wellness. In this episode, Dr. Mitzi Krockover talks with Wendy Strgar, Founder & CIO of Good Clean Love, Founder and CEO of Vaginal Biome Science and Womankind Care, about the often‑overlooked vaginal microbiome and why it matters at every stage of a woman’s life. From postpartum changes to menopause, chronic infections, cancer treatment recovery, and everyday hormonal shifts, Wendy explains how restoring and maintaining balance can be truly life‑changing. Learn how to protect your microbiome, reduce recurring infections, and feel like yourself again all while breaking the silence around vaginal health. Please visit Beyond the Paper Gown (https://www.beyondthepapergown.com/podcasts) to join our community and to learn more about achieving your optimal health. SHOW NOTES: Mitzi Krockover, Founder and CEO, Woman Centered, LLC and Host of Beyond the Paper Gown https://www.linkedin.com/in/mitzikrockover/ Wendy Strgar, Founder & CIO of Good Clean Love, Founder and CEO of Vaginal Biome Science and Womankind Care www.goodcleanlove.com Vaginal Biome Science
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    33 Min.
  • Uncovering the Silent Link: Oral Health’s Hidden Impact on Women

    Uncovering the Silent Link: Oral Health’s Hidden Impact on Women
    Jul 17 2025
    How does oral health impact your entire body, especially for women? Dr. Maria Ryan, Executive Vice President and Chief Clinical Officer at Colgate Palmolive, joins Beyond the Paper Gown host, Dr. Mitzi Krockover, to explain the powerful connections between gum disease, chronic inflammation, pregnancy outcomes, menopause, diabetes, and heart health. Learn why brushing, flossing, and regular checkups are essential parts of holistic healthcare—and how breaking down silos between medicine and dentistry can lead to better health for everyone. Please visit Beyond the Paper Gown (https://www.beyondthepapergown.com/podcasts) to join our community and to learn more about achieving your optimal health. SHOW NOTES: Mitzi Krockover, Founder and CEO, Woman Centered, LLC and Host of Beyond the Paper Gown https://www.linkedin.com/in/mitzikrockover/ Dr. Maria Ryan, DDS, PhD, Executive Vice President and Chief Clinical Officer at Colgate-Palmolive Know Your OQ
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    44 Min.