In this episode, we talk about the importance for businesses to pivot their strategy and business models especially in the accelerated times of COVID-19, and the fundamentals of campaigns and their execution to make marketing strategies come to life. We also touch on topics like OKRs, business processes, and frameworks to take consumer input to create a product.

To discuss more, we are joined by Alex Shootman, CEO at Workfront. Alex is a senior field executive with 25 years of experience in all areas of revenue and profit generation for technology organizations. He has led turn-around and growth in multiple organizations across four different enterprises, operating on the ground in all international geographies.

Listen to the podcast for the conversation with leaders from across the world to discuss the forces, opportunities, and challenges that are shaping the future of sales and marketing.

Talk to Lee Hackett, CEO at BluprintX, on LinkedIn www.linkedin.com/in/leehackett/, or please send your feedback to leehackett@thisisbluprint.com

In this episode, we talk about some of the challenges B2B companies face in the era of digitalization, the storytelling frameworks used by leaders to communicate their strategic narrative, and the power of podcasts as a medium to acquire and influence. We also touch on topics like new customer experience, many-to-many storytelling, and content vs context.

To discuss more, we are joined by Graham Brown, Founder and Chief Storyteller at Pikkal & Co, which is a performance communications agency specializing in B2B podcasts and webinars. Graham is an entrepreneur, author, podcast host and has published over 1000+ podcast episodes.

Listen to the podcast for the conversation with leaders from across the world to discuss the forces, opportunities, and challenges that are shaping the future of sales and marketing.

Talk to Lee Hackett, CEO at BluprintX, on LinkedIn www.linkedin.com/in/leehackett/, or please send your feedback to leehackett@thisisbluprint.com

In this episode, we talk about some of the challenges leaders face communicating change to their teams, aligning the OKRs to unleash growth, and the tools used by Google, Disney, and Pixar to tap into the talent and drive the most effective team meetings. We also touch on topics like transparency, trust, and frameworks to create high-performance teams.

To discuss more, we are joined by an expert, Joseph Trodden. Joseph works with entrepreneurs who have reached an inflection point in their business journey where they want to move away from being at the epicenter of everything and towards building an organization.

Listen to the podcast for the conversation with leaders from across the world to discuss the forces, opportunities, and challenges that are shaping the future of sales and marketing.

Talk to Lee Hackett, CEO at BluprintX, on LinkedIn www.linkedin.com/in/leehackett/, or please send your feedback to leehackett@thisisbluprint.com

In this episode, we talk about some of the challenges marketing teams faced going into lockdown: new business models, value proportions that were adapted, and how businesses have to pivot to meet customers' new needs. We also touch on topics like togetherness, budgets, and tips and tricks for running virtual events.

We are joined by three most talented and experienced marketing executives from three different industries and three different regions – Julija Noskova, VP Marketing at Softchoice, Fraser McNaughton, Chief Marketing Officer at Grant Thornton, and Richard Parker, MD and Chief Marketing Officer at EMEA and APAC at State Street Bank.

Listen to the podcast for the conversation with leaders from across the world to discuss the forces, opportunities, and challenges that are shaping the future of sales and marketing.

Talk to Lee Hackett, CEO at BluprintX, on LinkedIn www.linkedin.com/in/leehackett, or please send your feedback to leehackett@thisisbluprint.com.